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https://smithsonianmag.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
90
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A
Canonical URL
Minor issues
PASS
Minor issues
Info::
Canonical tag present
Got: https://www.smithsonianmag.com/
Warning::
Canonical does not match final URL (https://www.smithsonianmag.com:443/)
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://smithsonianmag.com Canonical https://www.smithsonianmag.com/ Match Points to a different page Target 200 ✓
A
Meta Tags
Title: 13 chars
PASS
Title: 13 chars
Info::
Page title is set
Got: Filter Button
Warning::
Title is only 13 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Filter Button"

13 characters Too short
Title: Filter Button
H1: In This Tiny Town in Florida’s Panhandle, Fishermen Are Hooked on ‘Worm Grunting,’ and the Worms Are Still Taking the Bait
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
2536 words, Difficult
PASS
2536 words, Difficult
Info::
Page has 2536 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 16)
2536 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 16

Text-to-HTML Ratio

2% text 98% HTML

16 KB / 841 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
56 images, 50 descriptive filenames
PASS
56 images, 50 descriptive filenames
Info::
6 image(s) have hash/generic filenames
50 descriptive
1 hash-based
5 generic
56 total
FilenameQualityAltIssues
img_9281.jpggeneric✓1
Current: img_9281.jpg
Suggested: 046048bd-5c96-462e-a77f-703f81264e9f.jpg
img_9281.jpggeneric✓1
Current: img_9281.jpg
Suggested: 046048bd-5c96-462e-a77f-703f81264e9f.jpg
dsc02733.jpggeneric✓1
Current: dsc02733.jpg
Suggested: 37209653-24c6-4248-8f13-8ab6436a3adc.jpg
651886194_18344737438242014_8401832748140664513_n.jpggeneric✓1
Current: 651886194_18344737438242014_8401832748140664513_n.jpg
Suggested: 4b0b4057-b31b-44e7-a9c3-d6941c0370f7.jpg
dd1f88f4-f4fa-490a-ad2e-452db9d7a620.jpghash✓1
Current: dd1f88f4-f4fa-490a-ad2e-452db9d7a620.jpg
Suggested: tf-cmsv2-photocontest-smithsonianmag-prod-approveds3amazonawscom.jpg
0generic✓1
Current: 0
Suggested: action.jpg

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 2/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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