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https://uark.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:title
The og:title tag controls the title shown in social sharing previews.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:title tag controls the title shown in social sharing previews.

Why this matters

Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.

Learn more ▾

og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

uark.edu

No title set

Join the University of Arkansas, a top public research institution offering academic excellence and a vibrant campus community. Start your future here!

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from <title>
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

UARK.EDU

No title set

Join the University of Arkansas, a top public research institution offering academic excellence and a vibrant campus community. Start your future here!

Preview quality · Facebook B · 80/100
  • og:title — falling back from <title>
  • og:description — Join the University of Arkansas, a top public research institution offering academic excellence and a vibrant campus ...
  • og:image — https://www.uark.edu/_resources/images/old-main-about.jpg
  • og:type — website
  • og:url — https://www.uark.edu/index.php
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

No title set

uark.edu

Preview quality · LinkedIn A · 90/100

Description will be truncated (151 chars / 150 max)

  • og:title — falling back from <title>
  • og:description — Join the University of Arkansas, a top public research institution offering academic excellence and a vibrant campus ...
  • og:image — https://www.uark.edu/_resources/images/old-main-about.jpg

  • Description will be truncated on LinkedIn (151 chars, max 150)

    → Tighten og:description to ≤150 characters

uark.edu

No title set

Join the University of Arkansas, a top public research institution offering academic excellence and a vibrant campus community. Start your future here!

Preview quality · Slack A+ · 95/100
  • og:title — falling back from <title>
  • og:description — Join the University of Arkansas, a top public research institution offering academic excellence and a vibrant campus ...
  • og:image — https://www.uark.edu/_resources/images/old-main-about.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 78/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

60/100

Site name appears as

Page titleImagine
og:site_name—
twitter:site—
Organization.nameUniversity of Arkansas

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

8/15

has name + url

Contact info discoverable

10/10

contact page + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • og:title missing
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "University of Arkansas",
  "url": "https://www.uark.edu/",
  "sameAs": [
    "https://www.facebook.com/UofArkansas",
    "https://twitter.com/uarkansas",
    "https://plus.google.com/104159281704656057709/posts",
    "https://www.youtube.com/user/UniversityArkansas",
    "https://www.instagram.com/uarkansas/",
    "https://www.linkedin.com/company/university-of-arkansas"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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