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Scanned
2026-04-16 17:06 UTC
Worker
🇪🇸 Madrid
Duration
39.00s
Vs prev

Audit overview

3 categories need attention: Accessibility, and 2 others.

Fix Priority Matrix

5 findings

Quick Wins

5

High impact, low effort — start here.

Strategic

0

High impact, requires investment.

Nothing in this quadrant — good news.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Cookie 'applovin-locale' is missing the Secure flag

A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.

Security › Cookie Security
Critical: 2

HSTS header is missing

Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.

Security › Security Headers
Critical: 3

14 link(s) with no accessible text

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Accessibility › Link & Button Quality
Critical: 4

Soft 404: server returns HTTP 200 for non-existent pages

Soft 404s (HTTP 200 for missing pages) confuse Google — it indexes the 'not found' page as real content and ranks it.

Accessibility › 404 Error Page
Warning: 5

Cookie 'applovin-locale' has no SameSite attribute

Without SameSite, cookies ride along on cross-site requests — enabling CSRF attacks that SameSite=Lax blocks for free.

Security › Cookie Security
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.
3 security gaps detected — browsers may warn visitors about your site.
2 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$175 investment → $7,062/month returns + USD 157,500 risk avoided

Investment
$175
1.8 h · 5 findings
Monthly returns
$7,062
$84,739/yr
Payback
0.0 mo
+48322% Y1
Regulatory risk avoided USD 157,500
Or — fix only the top 3 findings
$1000.0 mo payback · +84639% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

10 barrier(s) likely increasing bounce by ~26%.

Barriers
10
1 crit 9 warn
Bounce delta
+26pp
added vs baseline
Score
63
C
Speed
1
Trust
2
Usability
1
Content
3
Nav
3
  • Severe layout shift during page load
    Users mis-click when content jumps — converting intent into frustration
    → Reserve space for images, ads, and embeds with explicit width/height
  • High main-thread blocking time
    Page is non-interactive for 479ms after first paint
    → Defer third-party scripts and split large bundles
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean
  • No Open Graph tags
    Links shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop
    → Add og:title, og:description, og:image, og:url to the page head

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$175 1.8 developer hours at $100/hr
Quick wins
$175 5 fixes in ~105 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$7,062 / month at risk ~$84,739 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no cookie policy found
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no privacy policy found
    CCPA/CPRA: USD 2,500 – USD 7,500

Bounce-Rate Cost

$7,061 /mo

+26.3pp bounce · ~2,625 lost visitors/mo

CPC: USD 2.69

Bandwidth Waste

$0.31 /mo

3905.2 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~391 KB per page load
    Saves $0.31/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 4 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

68
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
84
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

987 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.26 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

479 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.434

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.95 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

7.19 s

Desktop

75
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
84
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

337 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

377 ms

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

7 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.942

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.03 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

1.19 s

Categories

8
Avg score 75.0

How you compare

Where this site stands against peers running the same stack.

Apple · 1276 peers
You 76
·
Avg 73
At average
0 50 100
Compliance P2Content P5Security P94SEO P9Performance P90Sustainability P89Accessibility P31Infrastructure P67

Top 10% of Apple sites score 85+ on Compliance; you're at 65 — closing this gap is the highest-leverage improvement.

Better than 76% of Apple sites See full Apple benchmark →
dc.js · 71 peers
You 76
·
Avg 74
At average
0 50 100
Better than 74% of dc.js sites See full dc.js benchmark →

Technology stack

Apple, hosted on Google Cloud, with Envoy CDN

18 technologies detected 4 stack layers 5 with CPE identifier Enterprise

Stack Architecture

Analytics
Google Tag Manager
Framework
Apple Google Domains Google Search Console Google Workspace HTTP/3 Microsoft Priority Hints React Sentry Tailwind CSS Webpack dc.js
CDN
Envoy Google Cloud CDN
Hosting
Google Cloud Next.js 15.5.9 Next.js App Router

All Detected Technologies (18)

Envoy is an open-source edge and service proxy, designed for cloud-native applications.

Categories Reverse proxies Website https://www.envoyproxy.io/ Detected by BeaverCheck Evidence Server header: envoy
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Cloud CDN uses Google's global edge network to serve content closer to users.

Categories CDN Website https://cloud.google.com/cdn Detected by BeaverCheck Evidence via: 1.1 google

Google Cloud is a suite of cloud computing services.

Categories IaaS Website https://cloud.google.com Detected by BeaverCheck Evidence Via header contains google
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Next.js is a React framework for developing single page Javascript applications.

Categories JavaScript frameworks, Web frameworks, Web servers, Static site generator Website https://nextjs.org Detected by BeaverCheck Evidence Script URL: https://applovin.com/_next/static/chunks/de543e8d-e6b5e5cda8de4268.js
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

The Next.js App Router is a new paradigm for building applications using React's latest features.

Categories JavaScript frameworks, Web servers Website https://nextjs.org/docs/app Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: apple-domain-verification=f1I7d6HEiqmmQXWD
Categories DNS Detected by BeaverCheck Evidence NS record: ns-cloud-c3.googledomains.com
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=EG0kaM1bVX2a2WmFAcvovhh0ZzBCpy0Mb1fXPgFZLY8
Categories Email Detected by BeaverCheck Evidence MX record: aspmx.l.google.com

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.

Categories Miscellaneous Website https://httpwg.org/ Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: MS=ms97060764

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck

React is an open-source JavaScript library for building user interfaces or UI components.

Categories JavaScript frameworks Website https://reactjs.org Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.

Categories Issue trackers Website https://sentry.io/ Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories Framework Website https://tailwindcss.com Detected by BeaverCheck Evidence Found 110 unique Tailwind utility classes in HTML

Webpack is an open-source JavaScript module bundler.

Categories Miscellaneous Website https://webpack.js.org/ Detected by BeaverCheck

A multi-dimensional charting library built to work natively with crossfilter and rendered using d3.js

Categories JavaScript graphics, JavaScript libraries Website https://dc-js.github.io/dc.js/ Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck

Observations (2)

No build tool detected

A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

18 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

Show your score

Drop this badge on your README, marketing site, or status page. It auto-updates every time the audit re-runs and links back to this report.

BeaverCheck badge

This badge auto-updates with your latest scan result.

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fapplovin.com)](https://beavercheck.com/results/9bfbdaad-88cf-4106-b156-20f5b09b3d54)
<a href="https://beavercheck.com/results/9bfbdaad-88cf-4106-b156-20f5b09b3d54"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fapplovin.com" alt="BeaverCheck Score"></a>
https://beavercheck.com/badge?url=https%3A%2F%2Fapplovin.com

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

1 sprints · 2h total → projected B (84)

Sprint 1: Quick Wins

+8

Highest ROI — low effort, high impact

5 findings 2h → B (84)
  • · Cookie 'applovin-locale' is missing the Secure flag
  • · HSTS header is missing
  • · 14 link(s) with no accessible text
  • · Soft 404: server returns HTTP 200 for non-existent pages
  • · Cookie 'applovin-locale' has no SameSite attribute

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