Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

4 PASS 3 REVIEW 6 FIX

404 Error Page

Action

Soft 404 detected

FIX

Soft 404 detected

Soft 404: server returns HTTP 200 for non-existent pages

The server returns HTTP 200 for a path that does not exist. Search engines will index these pages, diluting your real content. Configure your server to return a proper 404 status code for missing pages.

Got: Status: 200 for /beavercheck-404-test-6iph9p

404 Page Quality ✗ Soft 404 (HTTP 200)

Status Code: HTTP 200

The server returned HTTP 200 for a non-existent path. Search engines will index this page as real content. Configure your server to return HTTP 404 for missing pages.

Favicon & Branding

Action

2 icon(s) detected

FIX

2 icon(s) detected

favicon.ico present at site root

HTML icon links detected

No apple-touch-icon detected

iOS devices use this when users add your site to their home screen. Add <link rel='apple-touch-icon' sizes='180x180' href='/apple-touch-icon.png'>.

SVG favicon detected — scales perfectly to any size

✓ favicon.ico Present

✓ PNG Icons Present

✗ Apple Touch Missing

✓ SVG Favicon Present

✗ Manifest Icons Missing

✗ Multiple Sizes Missing

Web Manifest

Action

Invalid JSON

FIX

Invalid JSON

Manifest contains invalid JSON

Manifest at https://applovin.com/manifest.json contains invalid JSON. Browsers cannot parse it.

Got: https://applovin.com/manifest.json

Manifest contains invalid JSON.

Dark Mode Support

Action

No dark mode signals

FIX

No dark mode signals

No dark mode signals detected

Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.

Detection limited to meta tags and inline styles

External CSS files may contain prefers-color-scheme rules not visible to this scan.

Dark ModeNo Dark Mode Detected

color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

Print Stylesheet

Action

No print styles

FIX

No print styles

No print-specific styles detected

When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.

Print Stylesheet No Print Styles

Print stylesheet Not found ✗Inline @media print Not detected ✗

Navigation UX

Action

No navigation patterns

FIX

No navigation patterns

1 navigation landmark(s) detected

No breadcrumbs, search, or skip link detected

These navigation aids help users orient themselves and find content efficiently, especially on large sites.

Breadcrumbs

Skip Link

Labeled Navigation 1 <nav> element(s)

Hamburger Menu

Sticky Navigation Cannot reliably detect (CSS-based)

1 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.

Link & Button Quality

Action

14 issue(s) across 17 links and 0 buttons

REVIEW

14 issue(s) across 17 links and 0 buttons

14 link(s) with no accessible text

Links without text are announced as raw URLs by screen readers.

Got: /en; https://investors.applovin.com/; /en; https://axon.ai; https://adjust.com; https://wurl.com; /en/newsroom; /en/leadership; /en/careers; https://investors.applovin.com/ (+4 more)

3 link(s) open in new tab without warning

Add '(opens in new tab)' to link text or aria-label.

Got: https://axon.ai; https://wurl.com; https://adjust.com

17 links

14 empty

0 generic text

3 new tab

0 empty buttons

Element	Text	Issue	Suggested Fix
/en	(empty)	empty	Add link text or aria-label
https://investors.applovin.com/	(empty)	empty	Add link text or aria-label
https://axon.ai	Profitable advertising made si…	new tab	Add '(opens in new tab)' to text
https://wurl.com	Solutions that improve streami…	new tab	Add '(opens in new tab)' to text
https://adjust.com	Powerful measurable analytics …	new tab	Add '(opens in new tab)' to text
/en	(empty)	empty	Add link text or aria-label
https://axon.ai	(empty)	empty	Add link text or aria-label
https://adjust.com	(empty)	empty	Add link text or aria-label
https://wurl.com	(empty)	empty	Add link text or aria-label
/en/newsroom	(empty)	empty	Add link text or aria-label
/en/leadership	(empty)	empty	Add link text or aria-label
/en/careers	(empty)	empty	Add link text or aria-label
https://investors.applovin.com/	(empty)	empty	Add link text or aria-label
https://brand.axon.ai/applovin	(empty)	empty	Add link text or aria-label
https://www.linkedin.com/company/applovi…	(empty)	empty	Add link text or aria-label
https://x.com/AppLovin	(empty)	empty	Add link text or aria-label
https://www.instagram.com/applovin/	(empty)	empty	Add link text or aria-label

Links without text are announced as raw URLs by screen readers.

/en; https://investors.applovin.com/; /en; https://axon.ai; https://adjust.com; https://wurl.com; /en/newsroom; /en/leadership; /en/careers; https://investors.applovin.com/ (+4 more)

Why this matters

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Source: WCAG 2.1 SC 2.4.4

Add '(opens in new tab)' to link text or aria-label.

https://axon.ai; https://wurl.com; https://adjust.com

Why this matters

Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.

Learn more ▾

Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.

Source: MDN target / OWASP

Color Contrast (Screenshot)

Action

9 text elements analyzed, 8 fail WCAG AA

REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

1 pass 8 fail WCAG AA

title AppLovin

1.30:1

#000000

#212121

needs 4.5:1 (normal text)

16px · top of page (header area)

span We enable businesses to

1.30:1

#000000

#212121

needs 4.5:1 (normal text)

16px · top of page (header area)

span advertise profitably

1.30:1

#000000

#212121

needs 4.5:1 (normal text)

16px · top of page (header area)

p Our suite of marketing technologies empo…

1.30:1

#000000

#212121

needs 4.5:1 (normal text)

16px · top of page (header area)

p Founding principles

1.00:1

#000000

needs 4.5:1 (normal text)

16px · above the fold

p Profitable advertising made simple

1.00:1

#000000

needs 4.5:1 (normal text)

16px · above the fold · over background image/gradient

p Solutions that improve streaming TV

1.00:1

#000000

needs 4.5:1 (normal text)

16px · above the fold · over background image/gradient

p Powerful measurable analytics for market…

1.00:1

#000000

needs 4.5:1 (normal text)

16px · above the fold · over background image/gradient

3 contrast failures on background images/gradients

These failures are invisible to CSS-based accessibility tools like Lighthouse. The text may be fine on a solid background, but fails when rendered over an image or gradient.

Show all checked elements (9)

Element	Ratio	Required	FG	BG	Result
title AppLovin	1.30:1	4.5:1	#000000	#212121	Fail
span We enable businesses…	1.30:1	4.5:1	#000000	#212121	Fail
span advertise profitably	1.30:1	4.5:1	#000000	#212121	Fail
p Our suite of marketi…	1.30:1	4.5:1	#000000	#212121	Fail
p Founding principles	1.00:1	4.5:1	#000000	#000000	Fail
p Profitable advertisi…	1.00:1	4.5:1	#000000	#000000	Fail
p Solutions that impro…	1.00:1	4.5:1	#000000	#000000	Fail
p Powerful measurable …	1.00:1	4.5:1	#000000	#000000	Fail
div 2026	7.01:1	4.5:1	#000000	#949597	Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

Lighthouse Accessibility Audits

Score 84/100 — 4 failing, 20 passed

REVIEW

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Policy Center `div.flex > div.flex > div.flex > span`
Terms of Use `div.flex > div.flex > div.flex > span`
Publisher Policies `div.flex > div.flex > div.flex > span`
Demand Partner Policies `div.flex > div.flex > div.flex > span`
Platform Enforcement `div.flex > div.flex > div.flex > span`
Privacy `div.flex > div.flex > div.flex > span`
Your Privacy Choices `div.flex > div.flex > div.flex > span`
Cookie Settings `div.flex > div.flex > div.flex > span`
© 2026, All rights reserved `footer.py-[96px] > div.max-w-[1200px] > div.flex > div`
All rights reserved `div.max-w-[1200px] > div.flex > div > span`

Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Axon `body#root > div.w-full > div.flex-1 > a.text-[#68A7FF]`
Sign in `body#root > div.w-full > div.flex-1 > a.text-[#68A7FF]`

These are opportunities to improve the legibility of your content.

Internationalization and localization

If a page doesn't specify a `lang` attribute, a screen reader assumes that the page is in the default language that the user chose when setting up the screen reader. If the page isn't actually in the default language, then the screen reader might not announce the page's text correctly. Learn more about the `lang` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html `html`

These are opportunities to improve the interpretation of your content by users in different locales.

Names and labels

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.max-w-[1200px] > div.flex > div.logo > a `div.max-w-[1200px] > div.flex > div.logo > a`
div.flex > div.flex > div.w-10 > a `div.flex > div.flex > div.w-10 > a`
div.flex > div.grid > div.flex > a `div.flex > div.grid > div.flex > a`
div.flex > div.grid > div.flex > a `div.flex > div.grid > div.flex > a`
div.flex > div.grid > div.flex > a `div.flex > div.grid > div.flex > a`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has a valid value for its `[lang]` attribute

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

○List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Identical links have the same purpose.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Landmark Structure

4 landmarks

PASS

4 landmarks

<main> landmark present

1 <nav> landmark(s) found

Skip navigation link is missing (WCAG 2.4.1)

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Page Structure — as a screen reader sees it

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more ▾

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

A+

Heading Hierarchy

1 headings

PASS

1 headings

Single H1 present

H1 We enable businesses to advertise profitably

A+

Alt Text Quality

All 3 images OK

PASS

All 3 images OK

3 image(s) with good alt text

3 images 3 good alt text

All images have appropriate alt text.

A+

Form Accessibility

No form controls

PASS

No form controls

No form controls on this page

No form controls found.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.