Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
54/100
Site name appears as
| Page title | Tiktok | |
| og:site_name | WIRED | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- twitter:card missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BLinks200 links checked, 197 healthy, 3 brokenREVIEW
Broken Links (4)
| Status | URL | Found in | Error |
|---|---|---|---|
| ERR | https://ssc.wired.com/get_cookie_id?cookie_domain=... | <script> | Get "https://ssc.wired.com/get_cookie_id... |
| 404 | https://securepubads.g.doubleclick.net | <link> | Not Found |
| ERR | https://www.wired.com/category/gear/gear-news-even... | <a> | Get "https://www.wired.com/category/gear... |
| 403 | https://ads-static.conde.digital | <link> | Forbidden |
Redirects (3)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://sb.scorecardresearch.com/cs/6035... | https://sb.scorecardresearch.com/cs/6035... | <script> | 0 |
| https://cdn.gladly.com/chat-sdk/widget.j... | https://cdn.gladly.com/chat-sdk/widget.j... | <script> | 0 |
| https://www.wired.com/auth/initiate?redi... | https://www.wired.com/auth/initiate?redi... | <a> | 0 |
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpgThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
63 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview

www.wired.com
WIRED - The Latest in Technology, Science, Culture and Business
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

WWW.WIRED.COM
WIRED - The Latest in Technology, Science, Culture and Business
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

WIRED - The Latest in Technology, Science, Culture and Business
www.wired.com
www.wired.com
WIRED - The Latest in Technology, Science, Culture and Business
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.
Learn more ▾ ▴
Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.
Source: schema.org / Google Search Central
JSON-LD Blocks
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "WIRED",
"logo": {
"@type": "ImageObject",
"url": "https://www.wired.com/verso/static/wired-us/assets/newsletter-signup-hub.jpg",
"width": "500px",
"height": "100px"
},
"url": "https://www.wired.com"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.wired.com",
"name": "WIRED",
"headline": "WIRED - The Latest in Technology, Science, Culture and Business",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.wired.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Opposing ICE Might Save the Country. It Could Also Ruin Your Life",
"url": "https://www.wired.com/story/opposing-ice-might-save-the-country-could-also-ruin-your-life/",
"position": 1
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "This Is How Trump Is Already Threatening the Midterms",
"url": "https://www.wired.com/story/this-is-how-trump-is-already-threatening-the-midterms/",
"position": 2
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Trajectory of the Artemis II Moon Mission Is a Feat of Engineering",
"url": "https://www.wired.com/story/the-trajectory-of-the-artemis-ii-moon-mission-is-a-feat-of-engineering/",
"position": 3
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Security News This Week: Hackers Are Posting the Claude Code Leak With Bonus Malware",
"url": "https://www.wired.com/story/security-news-this-week-hackers-are-posting-the-claude-code-leak-with-bonus-malware/",
"position": 4
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "CBP Facility Codes Sure Seem to Have Leaked Via Online Flashcards",
"url": "https://www.wired.com/story/cbp-facility-codes-sure-seem-to-have-leaked-via-online-flashcards/",
"position": 5
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "OpenAI’s Fidji Simo Is Taking Medical Leave Amid an Executive Shake-Up",
"url": "https://www.wired.com/story/openais-fidji-simo-is-taking-a-leave-of-absence/",
"position": 6
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Edward ‘Big Balls’ Coristine Is Helping Out on Viral Fraud Videos Now",
"url": "https://www.wired.com/story/edward-coristine-nick-shirley-fraud-videos/",
"position": 7
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "‘Beer, Titties, Freedom’: Inside the World’s Toughest Off-Road Race",
"url": "https://www.wired.com/story/night-of-the-hammers-off-road-race-ultra4/",
"position": 8
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Review: Sonos Play Speaker",
"url": "https://www.wired.com/review/sonos-play/",
"position": 9
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Ski Clothes for Your Late-Season Spring Session",
"url": "https://www.wired.com/gallery/best-ski-clothes/",
"position": 10
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Review: Aiper IrriSense 2 Smart Irrigation System",
"url": "https://www.wired.com/review/aiper-irrisense-2-smart-irrigation-system/",
"position": 11
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "How to Get Wi-Fi in Your Backyard or Patio",
"url": "https://www.wired.com/story/how-to-get-wifi-in-your-backyard/",
"position": 12
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "*Uncanny Valley*: Iran’s Threats on US Tech, Trump’s Plans for Midterms, and Polymarket’s Pop-up Flop",
"url": "https://www.wired.com/story/uncanny-valley-podcast-iran-targets-us-tech-polymarket-pop-up-trump-midterms/",
"position": 13
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "What Happens When a Nuclear Site Is Hit?",
"url": "https://www.wired.com/story/heres-what-can-happen-when-the-us-bombs-irans-nuclear-sites/",
"position": 14
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Gas Prices Are Soaring. So Is the Demand for Used EVs",
"url": "https://www.wired.com/story/one-solution-to-the-gas-price-spike-used-evs/",
"position": 15
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Iran Threatens to Start Attacking Major US Tech Firms on April 1",
"url": "https://www.wired.com/story/iran-threatens-to-start-attacking-major-us-tech-firms-on-april-1/",
"position": 16
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Broken System That Keeps Shipping Crews Stranded in the Strait of Hormuz",
"url": "https://www.wired.com/story/legal-loopholes-leave-shipping-crews-stranded-in-the-strait-of-hormuz/",
"position": 17
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "A Year After DOGE Cuts, GSA Now Plans to Hire Hundreds of Employees",
"url": "https://www.wired.com/story/doge-cuts-gsa-plans-to-hire-hundreds-of-employees/",
"position": 18
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The New Era of Militia Influencers",
"url": "https://www.wired.com/story/the-new-era-of-militia-influencers/",
"position": 19
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "In a Big Reversal, Zohran Mamdani Tells NYC Agencies They Can Use TikTok",
"url": "https://www.wired.com/story/in-a-big-reversal-zohran-mamdani-tells-nyc-agencies-to-use-tiktok/",
"position": 20
}
],
"numberOfItems": 20,
"mainEntityOfPage": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.wired.com"
}
}
]