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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
1
REVIEW
3
PASS
1
INFO
0
Checks
5
1 PASS 3 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titleTiktok
og:site_nameWIRED
twitter:site
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg
Info::
og:title is long (63 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 63 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 63 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

www.wired.com

WIRED - The Latest in Technology, Science, Culture and Business

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

WWW.WIRED.COM

WIRED - The Latest in Technology, Science, Culture and Business

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

WIRED - The Latest in Technology, Science, Culture and Business

www.wired.com

www.wired.com

WIRED - The Latest in Technology, Science, Culture and Business

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "WIRED",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.wired.com/verso/static/wired-us/assets/newsletter-signup-hub.jpg",
      "width": "500px",
      "height": "100px"
    },
    "url": "https://www.wired.com"
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://www.wired.com",
    "name": "WIRED",
    "headline": "WIRED - The Latest in Technology, Science, Culture and Business",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.wired.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "itemListElement": [
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Opposing ICE Might Save the Country. It Could Also Ruin Your Life",
        "url": "https://www.wired.com/story/opposing-ice-might-save-the-country-could-also-ruin-your-life/",
        "position": 1
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "This Is How Trump Is Already Threatening the Midterms",
        "url": "https://www.wired.com/story/this-is-how-trump-is-already-threatening-the-midterms/",
        "position": 2
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Trajectory of the Artemis II Moon Mission Is a Feat of Engineering",
        "url": "https://www.wired.com/story/the-trajectory-of-the-artemis-ii-moon-mission-is-a-feat-of-engineering/",
        "position": 3
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Security News This Week: Hackers Are Posting the Claude Code Leak With Bonus Malware",
        "url": "https://www.wired.com/story/security-news-this-week-hackers-are-posting-the-claude-code-leak-with-bonus-malware/",
        "position": 4
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "CBP Facility Codes Sure Seem to Have Leaked Via Online Flashcards",
        "url": "https://www.wired.com/story/cbp-facility-codes-sure-seem-to-have-leaked-via-online-flashcards/",
        "position": 5
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "OpenAI’s Fidji Simo Is Taking Medical Leave Amid an Executive Shake-Up",
        "url": "https://www.wired.com/story/openais-fidji-simo-is-taking-a-leave-of-absence/",
        "position": 6
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Edward ‘Big Balls’ Coristine Is Helping Out on Viral Fraud Videos Now",
        "url": "https://www.wired.com/story/edward-coristine-nick-shirley-fraud-videos/",
        "position": 7
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "‘Beer, Titties, Freedom’: Inside the World’s Toughest Off-Road Race",
        "url": "https://www.wired.com/story/night-of-the-hammers-off-road-race-ultra4/",
        "position": 8
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Review: Sonos Play Speaker",
        "url": "https://www.wired.com/review/sonos-play/",
        "position": 9
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Best Ski Clothes for Your Late-Season Spring Session",
        "url": "https://www.wired.com/gallery/best-ski-clothes/",
        "position": 10
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Review: Aiper IrriSense 2 Smart Irrigation System",
        "url": "https://www.wired.com/review/aiper-irrisense-2-smart-irrigation-system/",
        "position": 11
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "How to Get Wi-Fi in Your Backyard or Patio",
        "url": "https://www.wired.com/story/how-to-get-wifi-in-your-backyard/",
        "position": 12
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "*Uncanny Valley*: Iran’s Threats on US Tech, Trump’s Plans for Midterms, and Polymarket’s Pop-up Flop",
        "url": "https://www.wired.com/story/uncanny-valley-podcast-iran-targets-us-tech-polymarket-pop-up-trump-midterms/",
        "position": 13
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "What Happens When a Nuclear Site Is Hit?",
        "url": "https://www.wired.com/story/heres-what-can-happen-when-the-us-bombs-irans-nuclear-sites/",
        "position": 14
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Gas Prices Are Soaring. So Is the Demand for Used EVs",
        "url": "https://www.wired.com/story/one-solution-to-the-gas-price-spike-used-evs/",
        "position": 15
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Iran Threatens to Start Attacking Major US Tech Firms on April 1",
        "url": "https://www.wired.com/story/iran-threatens-to-start-attacking-major-us-tech-firms-on-april-1/",
        "position": 16
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Broken System That Keeps Shipping Crews Stranded in the Strait of Hormuz",
        "url": "https://www.wired.com/story/legal-loopholes-leave-shipping-crews-stranded-in-the-strait-of-hormuz/",
        "position": 17
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "A Year After DOGE Cuts, GSA Now Plans to Hire Hundreds of Employees",
        "url": "https://www.wired.com/story/doge-cuts-gsa-plans-to-hire-hundreds-of-employees/",
        "position": 18
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The New Era of Militia Influencers",
        "url": "https://www.wired.com/story/the-new-era-of-militia-influencers/",
        "position": 19
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "In a Big Reversal, Zohran Mamdani Tells NYC Agencies They Can Use TikTok",
        "url": "https://www.wired.com/story/in-a-big-reversal-zohran-mamdani-tells-nyc-agencies-to-use-tiktok/",
        "position": 20
      }
    ],
    "numberOfItems": 20,
    "mainEntityOfPage": {
      "@context": "https://schema.org",
      "@type": "CollectionPage",
      "@id": "https://www.wired.com"
    }
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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