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https://usbank.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

44/100

Site name appears as

Page titleU.S. Bank
og:site_name
twitter:site@usbank
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No favicon link tags detected — browsers fall back to the generic globe
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : BankOrCreditUnion
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "BankOrCreditUnion",
    "alternateName": [
      "US Bank",
      "U.S. Bancorp",
      "U.S. Bank National Association"
    ],
    "legalName": [
      "U.S. Bank National Association"
    ],
    "@id": "https://www.usbank.com/index.html#Organization",
    "sameAs": [
      "https://www.facebook.com/usbank/",
      "https://x.com/usbank",
      "https://www.instagram.com/usbank/",
      "https://en.wikipedia.org/wiki/U.S._Bancorp",
      "https://www.wikidata.org/wiki/Q739084"
    ],
    "address": [
      {
        "@type": "PostalAddress",
        "addressCountry": [
          {
            "@type": "Country",
            "name": [
              "US"
            ]
          }
        ],
        "addressLocality": [
          "Minneapolis"
        ],
        "addressRegion": [
          "MN"
        ],
        "postalCode": [
          "55402"
        ],
        "streetAddress": [
          "800 Nicollet Mall"
        ]
      }
    ],
    "description": [
      "Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC."
    ],
    "image": [
      {
        "@type": "ImageObject",
        "contentUrl": [
          "https://www.usbank.com/content/dam/usbank/en/images/photos/homepage/photo-child-on-mothers-back-3x2.webp"
        ],
        "name": [
          "US Bank"
        ],
        "url": [
          "https://www.usbank.com/content/dam/usbank/en/images/photos/homepage/photo-child-on-mothers-back-3x2.webp"
        ]
      }
    ],
    "logo": [
      {
        "@type": "ImageObject",
        "contentUrl": [
          "https://www.usbank.com/etc.clientlibs/ecm-global/clientlibs/clientlib-resources/resources/images/svg/logo-personal.svg"
        ],
        "name": [
          "US Bank"
        ],
        "url": [
          "https://www.usbank.com/etc.clientlibs/ecm-global/clientlibs/clientlib-resources/resources/images/svg/logo-personal.svg"
        ]
      }
    ],
    "name": [
      "U.S. Bank"
    ],
    "priceRange": [
      "$$"
    ],
    "telephone": [
      "+1-800-872-2657"
    ],
    "url": [
      "https://www.usbank.com/index.html"
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "isPartOf": [
      {
        "@id": "https://www.usbank.com/index.html#Website"
      }
    ],
    "description": [
      "Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC."
    ],
    "name": [
      "U.S. Bank"
    ],
    "speakable": [
      {
        "@type": "SpeakableSpecification",
        "url": [
          "https://www.usbank.com/index.html"
        ],
        "xpath": [
          "/html/head/title",
          "/html/head/meta[@name='description']/@content"
        ]
      }
    ],
    "url": [
      "https://www.usbank.com/index.html"
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "sourceOrganization": [
      {
        "@id": "https://www.usbank.com/index.html#Organization"
      }
    ],
    "@id": "https://www.usbank.com/index.html#Website",
    "description": [
      "Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC."
    ],
    "name": [
      "U.S. Bank"
    ],
    "url": [
      "https://www.usbank.com/index.html"
    ]
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (61 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 61 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 61 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

usbank.com

Personal Banking, Credit Cards, Loans & Investing | U.S. Bank

Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — Personal Banking, Credit Cards, Loans & Investing | U.S. Bank
  • twitter:description — Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & ...
  • twitter:image — falling back from og:image

USBANK.COM

Personal Banking, Credit Cards, Loans & Investing | U.S. Bank

Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC.

Preview quality · Facebook B · 75/100

Title will be truncated (61 chars / 60 max)

Description will be truncated (156 chars / 155 max)

  • og:title — Personal Banking, Credit Cards, Loans & Investing | U.S. Bank
  • og:description — Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & ...
  • og:image — https://www.usbank.com/content/dam/usbank/en/images/photos/homepage/photo-justin-jefferson-holding-football-with-nfl-...
  • og:type — website
  • og:url — https://www.usbank.com/index.html
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
  • Title will be truncated on Facebook (61 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (156 chars, max 155)

    → Tighten og:description to ≤155 characters

Personal Banking, Credit Cards, Loans & Investing | U.S. Bank

usbank.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (156 chars / 150 max)

  • og:title — Personal Banking, Credit Cards, Loans & Investing | U.S. Bank
  • og:description — Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & ...
  • og:image — https://www.usbank.com/content/dam/usbank/en/images/photos/homepage/photo-justin-jefferson-holding-football-with-nfl-...
  • Description will be truncated on LinkedIn (156 chars, max 150)

    → Tighten og:description to ≤150 characters

usbank.com

Personal Banking, Credit Cards, Loans & Investing | U.S. Bank

Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC.

Preview quality · Slack A+ · 100/100
  • og:title — Personal Banking, Credit Cards, Loans & Investing | U.S. Bank
  • og:description — Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & ...
  • og:image — https://www.usbank.com/content/dam/usbank/en/images/photos/homepage/photo-justin-jefferson-holding-football-with-nfl-...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 91/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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