Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 1 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

44/100

Site name appears as

Page title	U.S. Bank
og:site_name	—
twitter:site	@usbank
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

tel link

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
No favicon link tags detected — browsers fall back to the generic globe
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Structured Data

Action

1 JSON-LD block(s) found — some improvements recommended.

REVIEW

1 JSON-LD block(s) found — some improvements recommended.

Malformed JSON-LD block #1

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : BankOrCreditUnion

0 properties Invalid

Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

[
  {
    "@context": "https://schema.org",
    "@type": "BankOrCreditUnion",
    "alternateName": [
      "US Bank",
      "U.S. Bancorp",
      "U.S. Bank National Association"
    ],
    "legalName": [
      "U.S. Bank National Association"
    ],
    "@id": "https://www.usbank.com/index.html#Organization",
    "sameAs": [
      "https://www.facebook.com/usbank/",
      "https://x.com/usbank",
      "https://www.instagram.com/usbank/",
      "https://en.wikipedia.org/wiki/U.S._Bancorp",
      "https://www.wikidata.org/wiki/Q739084"
    ],
    "address": [
      {
        "@type": "PostalAddress",
        "addressCountry": [
          {
            "@type": "Country",
            "name": [
              "US"
            ]
          }
        ],
        "addressLocality": [
          "Minneapolis"
        ],
        "addressRegion": [
          "MN"
        ],
        "postalCode": [
          "55402"
        ],
        "streetAddress": [
          "800 Nicollet Mall"
        ]
      }
    ],
    "description": [
      "Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC."
    ],
    "image": [
      {
        "@type": "ImageObject",
        "contentUrl": [
          "https://www.usbank.com/content/dam/usbank/en/images/photos/homepage/photo-child-on-mothers-back-3x2.webp"
        ],
        "name": [
          "US Bank"
        ],
        "url": [
          "https://www.usbank.com/content/dam/usbank/en/images/photos/homepage/photo-child-on-mothers-back-3x2.webp"
        ]
      }
    ],
    "logo": [
      {
        "@type": "ImageObject",
        "contentUrl": [
          "https://www.usbank.com/etc.clientlibs/ecm-global/clientlibs/clientlib-resources/resources/images/svg/logo-personal.svg"
        ],
        "name": [
          "US Bank"
        ],
        "url": [
          "https://www.usbank.com/etc.clientlibs/ecm-global/clientlibs/clientlib-resources/resources/images/svg/logo-personal.svg"
        ]
      }
    ],
    "name": [
      "U.S. Bank"
    ],
    "priceRange": [
      "$$"
    ],
    "telephone": [
      "+1-800-872-2657"
    ],
    "url": [
      "https://www.usbank.com/index.html"
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "isPartOf": [
      {
        "@id": "https://www.usbank.com/index.html#Website"
      }
    ],
    "description": [
      "Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC."
    ],
    "name": [
      "U.S. Bank"
    ],
    "speakable": [
      {
        "@type": "SpeakableSpecification",
        "url": [
          "https://www.usbank.com/index.html"
        ],
        "xpath": [
          "/html/head/title",
          "/html/head/meta[@name='description']/@content"
        ]
      }
    ],
    "url": [
      "https://www.usbank.com/index.html"
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "sourceOrganization": [
      {
        "@id": "https://www.usbank.com/index.html#Organization"
      }
    ],
    "@id": "https://www.usbank.com/index.html#Website",
    "description": [
      "Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC."
    ],
    "name": [
      "U.S. Bank"
    ],
    "url": [
      "https://www.usbank.com/index.html"
    ]
  }
]

A+

Links

178 links checked, 178 healthy, 0 broken

PASS

178 links checked, 178 healthy, 0 broken

178 of 178 links are healthy

178 total 177 healthy 1 redirects

Redirects (1)

URL	Destination	Found in	Hops
https://careers.usbank.com	https://careers.usbank.com	`<a>`	0

200 https://zn_6vxkyqywaf9f1t7-usbank.siteintercept.qualtrics.co... <script>

200 https://ct.pinterest.com/static/ct/token_create.js <script>

200 https://tr.snapchat.com/config/com/89cfe344-53d3-4495-9a99-7... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-978114044&cx=... <script>

200 https://s.pinimg.com/ct/lib/main.10d2511a.js <script>

200 https://munchkin.marketo.net/164/munchkin.js <script>

200 https://s.pinimg.com/ct/core.js <script>

200 https://sc-static.net/scevent.min.js <script>

200 https://schema.milestoneinternet.com/schema/js/msschemaloade... <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://bat.bing.com/bat.js <script>

200 https://munchkin.marketo.net/munchkin.js <script>

200 https://cdn1.adoberesources.net/alloy/2.16.0/alloy.min.js <script>

200 https://siteimproveanalytics.com/js/siteanalyze_5093.js <script>

200 https://js.adsrvr.org/up_loader.1.1.0.js <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-8176182 <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-6219543 <script>

200 https://connect.facebook.net/signals/config/2969885943154822... <script>

200 https://connect.facebook.net/signals/config/200614603636371?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://cdn.quantummetric.com/qscripts/quantum-usbank.js <script>

200 https://tags.tiqcdn.com/utag/usbank/dotcom-homepage/prod/uta... <script>

200 https://usbank.com/etc.clientlibs/usbank/components/structur... <script>

200 https://usbank.com/content/usbank/LoginModuleHelpers/loginho... <link>

200 https://tags.tiqcdn.com/utag/usbank/global-sync/prod/utag.sy... <script>

200 https://usbank.com/etc.clientlibs/usbank/clientlibs/clientli... <link>

200 https://www.usbank.com/index.html <link>

200 https://www.datadoghq-browser-agent.com/us1/v6/datadog-rum.j... <script>

200 https://www.glancecdn.net/cobrowse/CobrowseJS.ashx?group=199... <script>

200 https://acxmetrics.usbank.com/1/a/tcs.dhj?r=43416503920&vi=f <script>

200 https://tags.tiqcdn.com/utag/usbank/dotcom-homepage/prod/uta... <script>

200 https://tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=usbank/dotco... <script>

200 https://bat.bing.com/p/action/5697122.js <script>

200 https://www.glancecdn.net/cobrowse/js/GlancePresenceVisitor_... <script>

200 https://usbank.com/index.html <a>

200 https://usbank.com/etc.clientlibs/ecm-global/clientlibs/clie... <img>

200 https://onlinebanking.usbank.com/auth/login/ <a>

200 https://usbank.com/about-us-bank.html <a>

200 https://usbank.com/financialiq.html <a>

200 https://usbank.com/customer-service.html <a>

200 https://www.usbank.com/locations/search/ <a>

200 https://usbank.com/bank-accounts/checking-accounts/bank-smar... <a>

200 https://usbank.com/bank-accounts/checking-accounts/checkless... <a>

200 https://usbank.com/bank-accounts/checking-accounts/student-c... <a>

200 https://usbank.com/bank-accounts/checking-accounts/debit-car... <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is long (61 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 61 chars Expected: 25–60 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

URL: 61 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

usbank.com

Personal Banking, Credit Cards, Loans & Investing | U.S. Bank

Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC.

Preview quality · Twitter/X A+ · 95/100

twitter:card — summary_large_image
twitter:title — Personal Banking, Credit Cards, Loans & Investing | U.S. Bank
twitter:description — Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & ...
twitter:image — falling back from og:image

USBANK.COM

Personal Banking, Credit Cards, Loans & Investing | U.S. Bank

Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC.

Preview quality · Facebook B · 75/100

Title will be truncated (61 chars / 60 max)

Description will be truncated (156 chars / 155 max)

og:title — Personal Banking, Credit Cards, Loans & Investing | U.S. Bank
og:description — Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & ...
og:image — https://www.usbank.com/content/dam/usbank/en/images/photos/homepage/photo-justin-jefferson-holding-football-with-nfl-...
og:type — website
og:url — https://www.usbank.com/index.html
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Title will be truncated on Facebook (61 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (156 chars, max 155)
→ Tighten og:description to ≤155 characters

Personal Banking, Credit Cards, Loans & Investing | U.S. Bank

usbank.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (156 chars / 150 max)

og:title — Personal Banking, Credit Cards, Loans & Investing | U.S. Bank
og:description — Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & ...
og:image — https://www.usbank.com/content/dam/usbank/en/images/photos/homepage/photo-justin-jefferson-holding-football-with-nfl-...

Description will be truncated on LinkedIn (156 chars, max 150)
→ Tighten og:description to ≤150 characters

usbank.com

Personal Banking, Credit Cards, Loans & Investing | U.S. Bank

Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC.

Preview quality · Slack A+ · 100/100

og:title — Personal Banking, Credit Cards, Loans & Investing | U.S. Bank
og:description — Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & ...
og:image — https://www.usbank.com/content/dam/usbank/en/images/photos/homepage/photo-justin-jefferson-holding-football-with-nfl-...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 91/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description		—	—	—
twitter:image	⚠	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.