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https://outsideonline.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
2
REVIEW
0
PASS
3
INFO
0
Checks
5
3 PASS 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titleInstagram Icon
og:site_nameOutside Online
twitter:site@outsidemagazine
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (16 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 16 chars Expected: 25–60 chars
URL: 16 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

outsideonline.com

Outside Magazine

Outside covers travel, sports, gear, and fitness, as well as the personalities, the environment, and the style and culture of the outdoors.

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary_large_image
  • twitter:title — Outside Magazine
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

OUTSIDEONLINE.COM

Outside Magazine

Outside covers travel, sports, gear, and fitness, as well as the personalities, the environment, and the style and culture of the outdoors.

Preview quality · Facebook A+ · 100/100
  • og:title — Outside Magazine
  • og:description — Outside covers travel, sports, gear, and fitness, as well as the personalities, the environment, and the style and cu...
  • og:image — https://cdn.outsideonline.com/wp-content/uploads/2025/08/cover.jpg?width=1200
  • og:type — website
  • og:url — https://www.outsideonline.com/
  • og:site_name — Outside Online

  • og:image is below recommended size (575×755)

    → Upload an image ≥1200×630 for the large preview card

Outside Magazine

outsideonline.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Outside Magazine
  • og:description — Outside covers travel, sports, gear, and fitness, as well as the personalities, the environment, and the style and cu...
  • og:image — https://cdn.outsideonline.com/wp-content/uploads/2025/08/cover.jpg?width=1200

outsideonline.com

Outside Magazine

Outside covers travel, sports, gear, and fitness, as well as the personalities, the environment, and the style and culture of the outdoors.

Preview quality · Slack A+ · 100/100
  • og:title — Outside Magazine
  • og:description — Outside covers travel, sports, gear, and fitness, as well as the personalities, the environment, and the style and cu...
  • og:image — https://cdn.outsideonline.com/wp-content/uploads/2025/08/cover.jpg?width=1200

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
2 blocks of custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.outsideonline.com/",
      "url": "https://www.outsideonline.com/",
      "name": "Outside Magazine",
      "isPartOf": {
        "@id": "https://www.outsideonline.com/#website"
      },
      "about": {
        "@id": "https://www.outsideonline.com/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https://www.outsideonline.com/#primaryimage"
      },
      "image": {
        "@id": "https://www.outsideonline.com/#primaryimage"
      },
      "thumbnailUrl": "https://cdn.outsideonline.com/wp-content/uploads/2025/04/Screenshot-2025-05-16-at-10.33.07-AM.png",
      "datePublished": "2024-03-21T10:45:14+00:00",
      "dateModified": "2026-04-21T20:55:23+00:00",
      "description": "Outside covers travel, sports, gear, and fitness, as well as the personalities, the environment, and the style and culture of the outdoors.",
      "breadcrumb": {
        "@id": "https://www.outsideonline.com/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.outsideonline.com/"
          ]
        }
      ],
      "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "https://www.outsideonline.com/"
      }
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https://www.outsideonline.com/#primaryimage",
      "url": "https://cdn.outsideonline.com/wp-content/uploads/2025/04/Screenshot-2025-05-16-at-10.33.07-AM.png",
      "contentUrl": "https://cdn.outsideonline.com/wp-content/uploads/2025/04/Screenshot-2025-05-16-at-10.33.07-AM.png",
      "width": 1346,
      "height": 1768,
      "caption": "Summer 2025"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.outsideonline.com/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.outsideonline.com/#website",
      "url": "https://www.outsideonline.com/",
      "name": "Outside Online",
      "description": "Live Bravely",
      "publisher": {
        "@id": "https://www.outsideonline.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.outsideonline.com/?s={search_term_string}"
          },
          "query-input": "required name=search_term_string"
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://www.outsideonline.com/#organization",
      "name": "Outside",
      "alternateName": "Outside Online",
      "url": "https://www.outsideonline.com/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://www.outsideonline.com/#/schema/logo/image/",
        "url": "https://cdn.outsideonline.com/wp-content/uploads/2021/07/logo-outside.png",
        "contentUrl": "https://cdn.outsideonline.com/wp-content/uploads/2021/07/logo-outside.png",
        "width": 1024,
        "height": 261,
        "caption": "Outside"
      },
      "image": {
        "@id": "https://www.outsideonline.com/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/outsidemagazine",
        "https://twitter.com/outsidemagazine",
        "https://en.wikipedia.org/wiki/Outside_(magazine)",
        "https://www.youtube.com/user/OutsideOnline",
        "https://www.instagram.com/outsidemagazine/"
      ]
    }
  ]
}
Block 2 : WebPage
4 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "headline": "Outside Online",
  "url": "https:\/\/www.outsideonline.com"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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