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https://starwoodhotels.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
79
GRADE
C
FIX
2
REVIEW
0
PASS
3
INFO
0
Checks
5
3 PASS 2 FIX
F
Open Graph
Action
No Open Graph tags found — social sharing previews will be generic.
FIX
No Open Graph tags found — social sharing previews will be generic.
Warning::
No Open Graph meta tags found
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Why this matters

Without Open Graph tags, social shares show a broken or empty preview card.

Learn more ▾

When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.

Source: Open Graph Protocol

Preview

No image set

starwoodhotels.com

No title set

No description

Preview quality · Twitter/X F · 20/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from <title>
  • twitter:description — falling back from <meta name=description>
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

STARWOODHOTELS.COM

No title set

No description

Preview quality · Facebook F · 5/100

Description will be truncated (165 chars / 155 max)

  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (165 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

No title set

starwoodhotels.com

Preview quality · LinkedIn D · 50/100

Description will be truncated (165 chars / 150 max)

  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (165 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

starwoodhotels.com

No title set

No description

Preview quality · Slack C · 70/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 36/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

F

26/100

Site name appears as

Page titleGlobal Luxury Hotel Brands
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

4/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:title missing
  • og:image missing
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "Corporation" — unable to validate specific properties

JSON-LD Blocks

Block 1 : Corporation
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Corporation",
      "name": "Starwood Hotels",
      "@id": "https://www.starwoodhotels.com/#corporation",
      "url": "https://www.starwoodhotels.com/",
      "description": "Starwood Hotels is a luxury hotel brand management company that operates the award-winning 1 Hotels, Baccarat Hotels, Treehouse Hotels, and SH Collection properties.",
      "sameAs": "https://en.wikipedia.org/wiki/Starwood_Hotels_(2008-)",
      "knowsAbout": [
        "Luxury Travel",
        "Luxury Hotels",
        "Sustainable Travel",
        "Luxury Wellness",
        "Biophilic Design",
        "Luxury Real Estate"
      ],
      "subOrganization": [
        {
          "@type": "Organization",
          "name": "1 Hotels",
          "url": "https://www.1hotels.com"
        },
        {
          "@type": "Organization",
          "name": "Baccarat Hotels",
          "url": "https://www.baccarathotels.com"
        },
        {
          "@type": "Organization",
          "name": "Treehouse Hotels",
          "url": "https://www.treehousehotels.com"
        }
      ],
      "telephone": "+1 786.753.6779",
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+1 786.753.6779",
        "url": "https://www.starwoodhotels.com/",
        "contactType": "corporate"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": [
          "3225 Aviation Avenue",
          "Suite 500"
        ],
        "addressLocality": "Coconut Grove",
        "addressRegion": "FL",
        "postalCode": "33133",
        "addressCountry": "US"
      }
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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