Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 1 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

53/100

Site name appears as

Page title	Adventure is always around the corner.
og:site_name	Thrillist
twitter:site	@thrillist
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

Brand name differs across channels — users see inconsistent identity
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
No Organization schema — Google can't render your logo in the knowledge panel
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Structured Data

Action

1 JSON-LD block(s) found — some improvements recommended.

REVIEW

1 JSON-LD block(s) found — some improvements recommended.

Malformed JSON-LD block #1

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://www.schema.\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : NewsMediaOrganization

0 properties Invalid

Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http://www.schema.\n\t^...............................\n"

[
  {
    "@context": "http://www.schema.org",
    "@type": "NewsMediaOrganization",
    "@id": "https://www.thrillist.com/#publisher",
    "description": "Thrillist is an online media website covering travel, experiences, and local neighborhoods. Thrillist was founded in 2004 by Ben Lerer and Adam Rich. Thrillist covers national and international travel, news, and, as of 2023, 18 cities across the United States.",
    "logo": {
      "@type": "ImageObject",
      "url": "https://assets3.thrillist.com/v1/image/2869236",
      "width": 1074,
      "height": 4168
    },
    "name": "Thrillist",
    "url": "https://www.thrillist.com",
    "diversityPolicy": "https://diversity.voxmedia.com/",
    "ethicsPolicy": "https://corp.voxmedia.com/ethics/",
    "foundingDate": "2004",
    "founder": [
      "Ben Lerer",
      "Adam Rich"
    ],
    "employee": "Lindsay Schrupp",
    "ownershipFundingInfo": "Thrillist is owned by Vox Media, the leading modern media company dedicated to high-quality journalism.",
    "sameAs": [
      "https://en.wikipedia.org/wiki/Thrillist",
      "https://www.wikidata.org/wiki/Q7798208",
      "https://www.facebook.com/Thrillist/",
      "https://twitter.com/Thrillist",
      "https://www.tiktok.com/@thrillist",
      "https://www.instagram.com/thrillist",
      "https://www.youtube.com/thrillist",
      "https://www.linkedin.com/company/thrillist/"
    ],
    "award": "James Beard Awards 2023 Innovative Storytelling",
    "knowsAbout": [
      "travel",
      "experience",
      "local culture",
      "travel news"
    ]
  },
  {
    "@context": "http://www.schema.org",
    "@type": "WebSite",
    "potentialAction": {
      "@type": "SearchAction",
      "query-input": {
        "@type": "PropertyValueSpecification",
        "valueName": "search_term_string",
        "valueRequired": "http://schema.org/True"
      },
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.thrillist.com/search?q={search_term_string}"
      }
    },
    "url": "https://www.thrillist.com/"
  }
]

Links

137 links checked, 135 healthy, 2 broken

PASS

137 links checked, 135 healthy, 2 broken

135 of 137 links are healthy

Broken link: https://www.googletagmanager.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://assets3.thrillist.com/

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

137 total 131 healthy 2 broken 4 redirects

Broken Links (2)

Status	URL	Found in	Error
404	https://www.googletagmanager.com	`<link>`	Not Found
404	https://assets3.thrillist.com/	`<link>`	Not Found

Redirects (4)

URL	Destination	Found in
https://sb.scorecardresearch.com/cs/7976...	https://sb.scorecardresearch.com/cs/7976...	`<script>`
https://thrillist.com/topics/travel-itin...	https://thrillist.com/topics/travel-itin...	`<a>`
https://www.voxmedia.com/pages/careers-j...	https://www.voxmedia.com/pages/careers-j...	`<a>`
https://www.voxmedia.com/legal/privacy-n...	https://www.voxmedia.com/legal/privacy-n...	`<a>`

200 https://www.googletagmanager.com/gtag/destination?id=AW-9260... <script>

200 https://www.youtube.com/s/player/218d9d92/www-widgetapi.vfls... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-08GP3LVJ4D&cx=... <script>

200 https://www.google-analytics.com/plugins/ua/ec.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-MPCB6D9&gtm_a... <script>

200 https://thrillist.com/static/thrillist-fav.ico <link>

200 https://www.thrillist.com <link>

200 https://thrillist.com/static/fonts/Paralucent/paralucent-bol... <link>

200 https://thrillist.com/static/fonts/Paralucent/paralucent-dem... <link>

200 https://thrillist.com/static/fonts/SourceCodePro/SourceCodeP... <link>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <link>

200 https://www.google-analytics.com <link>

200 https://cdn.cookielaw.org/consent/tcf.stub.js <link>

200 https://thrillist.com/_next/static/chunks/polyfills-a40ef167... <script>

200 https://thrillist.com/_next/static/chunks/webpack-be6dd92693... <script>

200 https://thrillist.com/_next/static/chunks/framework-65495d36... <script>

200 https://thrillist.com/_next/static/chunks/main-f2f0eb95362df... <script>

200 https://thrillist.com/_next/static/chunks/pages/_app-fe2768a... <script>

200 https://thrillist.com/_next/static/chunks/7797-2c2788b2a6cc4... <script>

200 https://thrillist.com/_next/static/chunks/pages/homepage/thr... <script>

200 https://thrillist.com/_next/static/hk6DoqJxpaT3vkTrWU0DG/_bu... <script>

200 https://thrillist.com/_next/static/hk6DoqJxpaT3vkTrWU0DG/_ss... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://apps.voxmedia.com/ad-block-detect/test_ads_prebid_bl... <script>

200 https://btloader.com/tag?o=6315858775244800&upapi=true <script>

200 https://config.aps.amazon-adsystem.com/configs/3176 <script>

200 https://secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min... <script>

200 https://cdn.cookielaw.org/scripttemplates/202602.1.0/otBanne... <script>

200 https://cdn.cookielaw.org/scripttemplates/202602.1.0/otTCF.j... <script>

200 https://www.facebook.com/thrillist <a>

200 https://www.instagram.com/thrillist <a>

200 https://twitter.com/thrillist <a>

200 https://www.youtube.com/thrillist <a>

200 https://www.tiktok.com/@thrillist?lang=en <a>

200 https://www.pinterest.com/thrillist/ <a>

200 https://thrillist.com/ <a>

200 https://link.thrillist.com/join/7db/thrillist-newsletters <a>

200 https://www.thrillist.com/travel/nation/things-to-do-athens-... <a>

200 https://www.thrillist.com/travel/nation/things-to-do-budapes... <a>

200 https://www.thrillist.com/travel/nation/things-to-do-cancun-... <a>

200 https://thrillist.com/chicago <a>

200 https://www.thrillist.com/travel/nation/things-to-do-hong-ko... <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:description is long (260 characters)

Descriptions over 200 characters may be truncated in social sharing previews.

Got: 260 chars Expected: 55–200 chars

URL: 260 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars

Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

thrillist.com

Thrillist - Adventure is always around the corner.

Thrillist is an online media website covering travel, experiences, and local neighborhoods. Thrillist was founded in 2004 by Ben Lerer and Adam Rich. Thrillist covers national and international travel, news, and, as of 2023, 18 cities across the United States.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (260 chars / 200 max)

twitter:card — summary_large_image
twitter:title — Thrillist - Adventure is always around the corner.
twitter:description — Thrillist is an online media website covering travel, experiences, and local neighborhoods. Thrillist was founded in ...
twitter:image — https://assets3.thrillist.com/v1/image/2867798/1200x600/scale;;webp=auto;jpeg_quality=85.jpg

Description will be truncated on Twitter/X (260 chars, max 200)
→ Tighten the description to ≤200 characters

THRILLIST.COM

Thrillist - Adventure is always around the corner.

Preview quality · Facebook A+ · 95/100

Description will be truncated (260 chars / 155 max)

og:title — Thrillist - Adventure is always around the corner.
og:description — Thrillist is an online media website covering travel, experiences, and local neighborhoods. Thrillist was founded in ...
og:image — https://assets3.thrillist.com/v1/image/2867798/1200x600/scale;;webp=auto;jpeg_quality=85.jpg
og:type — website
og:url — https://www.thrillist.com/undefined
og:site_name — Thrillist

Description will be truncated on Facebook (260 chars, max 155)
→ Tighten og:description to ≤155 characters

Thrillist - Adventure is always around the corner.

thrillist.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (260 chars / 150 max)

og:title — Thrillist - Adventure is always around the corner.
og:description — Thrillist is an online media website covering travel, experiences, and local neighborhoods. Thrillist was founded in ...
og:image — https://assets3.thrillist.com/v1/image/2867798/1200x600/scale;;webp=auto;jpeg_quality=85.jpg

Description will be truncated on LinkedIn (260 chars, max 150)
→ Tighten og:description to ≤150 characters

thrillist.com

Thrillist - Adventure is always around the corner.

Preview quality · Slack A+ · 100/100

og:title — Thrillist - Adventure is always around the corner.
og:description — Thrillist is an online media website covering travel, experiences, and local neighborhoods. Thrillist was founded in ...
og:image — https://assets3.thrillist.com/v1/image/2867798/1200x600/scale;;webp=auto;jpeg_quality=85.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.