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https://stuff.co.nz

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
95
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.stuff.co.nz
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://stuff.co.nz Canonical https://www.stuff.co.nz Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Stuff: Latest breaking news | New Zealand
Info::
Title length (41 chars) is optimal
Info::
Title and H1 are identical
Consider differentiating — the title is for search results, the H1 is for the page.
Title

"Stuff: Latest breaking news | New Zealand"

41 characters Optimal ✓
Title: Stuff: Latest breaking news | New Zealand
H1: Stuff: Latest breaking news | New Zealand
Match: Similar ✓
Robots: Indexable (no restrictions)

Consider differentiating — the title is for search results, the H1 is for the page.

Why this matters

Title and H1 match exactly — internally consistent but misses an opportunity to optimize each for its audience (Title for SERP CTR, H1 for on-page).

Learn more ▾

Title and H1 don't have to be identical — and often shouldn't be. The Title competes for SERP click-through (lead with keyword + value prop), while the H1 confirms to the visitor they're on the right page (more conversational is fine). Differentiating gains both surfaces.

Source: Google Search Central / on-page SEO

A
Content Depth
2351 words, Very Difficult
PASS
2351 words, Very Difficult
Info::
Page has 2351 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 27)
2351 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 27

Text-to-HTML Ratio

1% text 99% HTML

14 KB / 1085 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
147 images, 135 descriptive filenames
PASS
147 images, 135 descriptive filenames
Info::
12 image(s) have hash/generic filenames
135 descriptive
12 hash-based
0 generic
147 total
FilenameQualityAltIssues
3c2cd230e54f37a19cbdb7d3147c2fb149bd42c7.jpghash✓1
Current: 3c2cd230e54f37a19cbdb7d3147c2fb149bd42c7.jpg
Suggested: dominantthumbnail.jpg
12564d914bb8afdd3ddbcfdd92f17418c6ddccbe.jpghash✓1
Current: 12564d914bb8afdd3ddbcfdd92f17418c6ddccbe.jpg
Suggested: dominantthumbnail.jpg
9ebeaad0af05145ee8f19a57427cbb9c93840d54.jpghash✓1
Current: 9ebeaad0af05145ee8f19a57427cbb9c93840d54.jpg
Suggested: dominantthumbnail.jpg
b59fb73119b46913ec342d59c6e4d13055088ca3.jpghash✓1
Current: b59fb73119b46913ec342d59c6e4d13055088ca3.jpg
Suggested: dominantthumbnail.jpg
caef51c75c0a74d679915041cd77993246fd35ba.jpghash✓1
Current: caef51c75c0a74d679915041cd77993246fd35ba.jpg
Suggested: dominantthumbnail.jpg
f3d981eb5d935af6cfc747300dcfcffe3b31acc5.jpghash✓1
Current: f3d981eb5d935af6cfc747300dcfcffe3b31acc5.jpg
Suggested: dominantthumbnail.jpg
c54e1aba922458d6d82f239a06ce9618c0db10c8.jpghash✓1
Current: c54e1aba922458d6d82f239a06ce9618c0db10c8.jpg
Suggested: dominantthumbnail.jpg
ce80b32e33d4099c6ab93618b16c2ffd41e98278.jpghash✓1
Current: ce80b32e33d4099c6ab93618b16c2ffd41e98278.jpg
Suggested: dominantthumbnail.jpg
294d99c57b35384b110d59a9223622bf638f2781.jpghash✓1
Current: 294d99c57b35384b110d59a9223622bf638f2781.jpg
Suggested: dominantthumbnail.jpg
65d6aca900d02764a251a0e75c7167cab6506888.jpghash✓1
Current: 65d6aca900d02764a251a0e75c7167cab6506888.jpg
Suggested: dominantthumbnail.jpg
835c4b7fc4099162ab92491bbd0ce8133b66162a.jpghash✓1
Current: 835c4b7fc4099162ab92491bbd0ce8133b66162a.jpg
Suggested: dominantthumbnail.jpg
676daf8fdbb968b6f2053186a4e9ac81a4f41a3a.jpghash✓1
Current: 676daf8fdbb968b6f2053186a4e9ac81a4f41a3a.jpg
Suggested: dominantthumbnail.jpg

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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