Content
· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FImage OptimizationAction5 issues found across 57 imagesFIX
DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
54/100
Site name appears as
| Page title | Tiktok | |
| og:site_name | WIRED | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- twitter:card missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpgThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
63 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview

wired.com
WIRED - The Latest in Technology, Science, Culture and Business
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

WIRED.COM
WIRED - The Latest in Technology, Science, Culture and Business
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.
Title will be truncated (63 chars / 60 max)
- og:title — WIRED - The Latest in Technology, Science, Culture and Business
- og:description — We bring you the future as it happens. From the latest in science and technology to the big stories in business and c...
- og:image — https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg
- og:type — website
- og:url — https://www.wired.com/
- og:site_name — WIRED
Title will be truncated on Facebook (63 chars, max 60)
→ Shorten og:title to ≤60 characters

WIRED - The Latest in Technology, Science, Culture and Business
wired.com
- og:title — WIRED - The Latest in Technology, Science, Culture and Business
- og:description — We bring you the future as it happens. From the latest in science and technology to the big stories in business and c...
- og:image — https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg
wired.com
WIRED - The Latest in Technology, Science, Culture and Business
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

- og:title — WIRED - The Latest in Technology, Science, Culture and Business
- og:description — We bring you the future as it happens. From the latest in science and technology to the big stories in business and c...
- og:image — https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
JSON parse error: json: cannot unmarshal array into Go value of type map[string]interface {}
JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.
Learn more ▾ ▴
Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.
Source: schema.org / Google Search Central
JSON-LD Blocks
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "WIRED",
"logo": {
"@type": "ImageObject",
"url": "https://www.wired.com/verso/static/wired-us/assets/newsletter-signup-hub.jpg",
"width": "500px",
"height": "100px"
},
"url": "https://www.wired.com"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.wired.com",
"name": "WIRED",
"headline": "WIRED - The Latest in Technology, Science, Culture and Business",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.wired.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Meta’s Muse Is Adults-Only. Why Does It Look Like a Kids’ Toy?",
"url": "https://www.wired.com/story/meta-muse-is-adults-only-why-does-it-look-like-a-cute-kids-toy/",
"position": 1
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Old-School Credit Card Scams Are Far From Dead",
"url": "https://www.wired.com/story/kernel-panic-old-timey-credit-card-scams/",
"position": 2
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Thieves Stole ‘Nvidia’ Trailers. They Got 20 Tons of Sand",
"url": "https://www.wired.com/story/thieves-stole-nvidia-trailers-they-got-20-tons-of-sand/",
"position": 3
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Search for Silicon Valley’s Most Powerful Woman",
"url": "https://www.wired.com/story/searching-for-powerful-women-silicon-valley/",
"position": 4
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "A Gravitational Battle Within the Earth Is Changing the Length of Days",
"url": "https://www.wired.com/story/gravitational-struggle-deep-in-earth-is-changing-length-of-days/",
"position": 5
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "This Browser Extension Lets You Snooze Open Tabs Until Later",
"url": "https://www.wired.com/story/tuck-browser-extension-lets-you-snooze-open-tabs-until-later/",
"position": 6
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Prime Day Deals Are Already Here. These Are the Ones I’d Buy",
"url": "https://www.wired.com/story/amazon-prime-day-early-deals-09-26-2026/",
"position": 7
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "No One Wants to Talk About Women in Tech—So We Will",
"url": "https://www.wired.com/tag/wired-women/",
"position": 8
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Our Favorite White Elephant Gifts for Your Next Exchange",
"url": "https://www.wired.com/gallery/best-white-elephant-gifts-2026/",
"position": 9
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Mesh Wi-Fi Systems for Working, Gaming, and Streaming",
"url": "https://www.wired.com/story/best-mesh-wifi-routers/",
"position": 10
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Why Buy an Away When Quince Is Half the Price?",
"url": "https://www.wired.com/story/quince-wants-to-be-your-new-away-luggage/",
"position": 11
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Laptops",
"url": "https://www.wired.com/story/best-laptops/",
"position": 12
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "War Bros Didn’t Always Rule Silicon Valley",
"url": "https://www.wired.com/story/war-bros-didnt-always-rule-silicon-valley/",
"position": 13
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "I Think I Found an AI Agent Worth the Risk",
"url": "https://www.wired.com/story/i-finally-found-an-ai-agent-worth-the-risk/",
"position": 14
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "A US-China AI Hotline Won’t Be Ready for a While",
"url": "https://www.wired.com/story/a-us-china-ai-hotline-wont-be-ready-for-a-while/",
"position": 15
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "AI Agents Teamed Up to Cheat at Blackjack. Their Collusion Is Getting Harder to Spot",
"url": "https://www.wired.com/story/ai-agent-collusion-card-counting-secrets/",
"position": 16
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Forget the AI Slowdown—the Vulnerability Explosion Is Already Happening",
"url": "https://www.wired.com/story/kernel-panic-ai-vulnerability-explosion/",
"position": 17
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The UK Government Faces a Reckoning Over Palantir",
"url": "https://www.wired.com/story/the-uk-government-faces-a-reckoning-over-palantir/",
"position": 18
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "AI, Tariffs, Rare Minerals: What to Expect From Trump’s Upcoming Summit With Xi Jinping",
"url": "https://www.wired.com/story/ai-tariffs-rare-minerals-what-to-expect-from-trumps-upcoming-summit-with-xi-jinping/",
"position": 19
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "It’s Donald Trump Versus MAGA on Data Centers",
"url": "https://www.wired.com/story/donald-trump-versus-maga-on-data-centers/",
"position": 20
}
],
"numberOfItems": 20,
"mainEntityOfPage": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.wired.com"
}
}
]ALinks200 links checked, 198 healthy, 2 brokenPASS
Broken Links (3)
| Status | URL | Found in | Error |
|---|---|---|---|
| ERR | https://ssc.wired.com/get_cookie_id?cookie_domain=... | <script> | Get "https://ssc.wired.com/get_cookie_id... |
| 404 | https://securepubads.g.doubleclick.net | <link> | Not Found |
| 403 | https://ads-static.conde.digital | <link> | Forbidden |
Redirects (4)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://sb.scorecardresearch.com/cs/6035... | https://sb.scorecardresearch.com/cs/6035... | <script> | 0 |
| https://cdn.gladly.com/chat-sdk/widget.j... | https://cdn.gladly.com/chat-sdk/widget.j... | <script> | 0 |
| https://wired.com/cdn-cgi/challenge-plat... | https://wired.com/cdn-cgi/challenge-plat... | <script> | 0 |
| https://wired.com/auth/initiate?redirect... | https://wired.com/auth/initiate?redirect... | <a> | 0 |