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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
2
REVIEW
2
PASS
5
INFO
0
Checks
9
5 PASS 2 REVIEW 2 FIX
F
Image Optimization
Action
5 issues found across 57 images
FIX
5 issues found across 57 images
Warning::
28 images significantly larger than display size
Resizing to display dimensions could save approximately 0 KB.
Got: ~0 KB wasted
Warning::
50 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
38 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 49 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
33 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titleTiktok
og:site_nameWIRED
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg
Info::
og:title is long (63 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 63 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 63 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

wired.com

WIRED - The Latest in Technology, Science, Culture and Business

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image
  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

WIRED.COM

WIRED - The Latest in Technology, Science, Culture and Business

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

Preview quality · Facebook A+ · 95/100

Title will be truncated (63 chars / 60 max)

  • og:title — WIRED - The Latest in Technology, Science, Culture and Business
  • og:description — We bring you the future as it happens. From the latest in science and technology to the big stories in business and c...
  • og:image — https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg
  • og:type — website
  • og:url — https://www.wired.com/
  • og:site_name — WIRED
  • Title will be truncated on Facebook (63 chars, max 60)

    → Shorten og:title to ≤60 characters

WIRED - The Latest in Technology, Science, Culture and Business

wired.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — WIRED - The Latest in Technology, Science, Culture and Business
  • og:description — We bring you the future as it happens. From the latest in science and technology to the big stories in business and c...
  • og:image — https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg

wired.com

WIRED - The Latest in Technology, Science, Culture and Business

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

Preview quality · Slack A+ · 100/100
  • og:title — WIRED - The Latest in Technology, Science, Culture and Business
  • og:description — We bring you the future as it happens. From the latest in science and technology to the big stories in business and c...
  • og:image — https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: json: cannot unmarshal array into Go value of type map[string]interface {}

JSON parse error: json: cannot unmarshal array into Go value of type map[string]interface {}

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: json: cannot unmarshal array into Go value of type map[string]interface {}
[
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "WIRED",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.wired.com/verso/static/wired-us/assets/newsletter-signup-hub.jpg",
      "width": "500px",
      "height": "100px"
    },
    "url": "https://www.wired.com"
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://www.wired.com",
    "name": "WIRED",
    "headline": "WIRED - The Latest in Technology, Science, Culture and Business",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.wired.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "itemListElement": [
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Meta’s Muse Is Adults-Only. Why Does It Look Like a Kids’ Toy?",
        "url": "https://www.wired.com/story/meta-muse-is-adults-only-why-does-it-look-like-a-cute-kids-toy/",
        "position": 1
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Old-School Credit Card Scams Are Far From Dead",
        "url": "https://www.wired.com/story/kernel-panic-old-timey-credit-card-scams/",
        "position": 2
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Thieves Stole ‘Nvidia’ Trailers. They Got 20 Tons of Sand",
        "url": "https://www.wired.com/story/thieves-stole-nvidia-trailers-they-got-20-tons-of-sand/",
        "position": 3
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Search for Silicon Valley’s Most Powerful Woman",
        "url": "https://www.wired.com/story/searching-for-powerful-women-silicon-valley/",
        "position": 4
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "A Gravitational Battle Within the Earth Is Changing the Length of Days",
        "url": "https://www.wired.com/story/gravitational-struggle-deep-in-earth-is-changing-length-of-days/",
        "position": 5
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "This Browser Extension Lets You Snooze Open Tabs Until Later",
        "url": "https://www.wired.com/story/tuck-browser-extension-lets-you-snooze-open-tabs-until-later/",
        "position": 6
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Prime Day Deals Are Already Here. These Are the Ones I’d Buy",
        "url": "https://www.wired.com/story/amazon-prime-day-early-deals-09-26-2026/",
        "position": 7
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "No One Wants to Talk About Women in Tech—So We Will",
        "url": "https://www.wired.com/tag/wired-women/",
        "position": 8
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Our Favorite White Elephant Gifts for Your Next Exchange",
        "url": "https://www.wired.com/gallery/best-white-elephant-gifts-2026/",
        "position": 9
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Best Mesh Wi-Fi Systems for Working, Gaming, and Streaming",
        "url": "https://www.wired.com/story/best-mesh-wifi-routers/",
        "position": 10
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Why Buy an Away When Quince Is Half the Price?",
        "url": "https://www.wired.com/story/quince-wants-to-be-your-new-away-luggage/",
        "position": 11
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Best Laptops",
        "url": "https://www.wired.com/story/best-laptops/",
        "position": 12
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "War Bros Didn’t Always Rule Silicon Valley",
        "url": "https://www.wired.com/story/war-bros-didnt-always-rule-silicon-valley/",
        "position": 13
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "I Think I Found an AI Agent Worth the Risk",
        "url": "https://www.wired.com/story/i-finally-found-an-ai-agent-worth-the-risk/",
        "position": 14
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "A US-China AI Hotline Won’t Be Ready for a While",
        "url": "https://www.wired.com/story/a-us-china-ai-hotline-wont-be-ready-for-a-while/",
        "position": 15
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "AI Agents Teamed Up to Cheat at Blackjack. Their Collusion Is Getting Harder to Spot",
        "url": "https://www.wired.com/story/ai-agent-collusion-card-counting-secrets/",
        "position": 16
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Forget the AI Slowdown—the Vulnerability Explosion Is Already Happening",
        "url": "https://www.wired.com/story/kernel-panic-ai-vulnerability-explosion/",
        "position": 17
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The UK Government Faces a Reckoning Over Palantir",
        "url": "https://www.wired.com/story/the-uk-government-faces-a-reckoning-over-palantir/",
        "position": 18
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "AI, Tariffs, Rare Minerals: What to Expect From Trump’s Upcoming Summit With Xi Jinping",
        "url": "https://www.wired.com/story/ai-tariffs-rare-minerals-what-to-expect-from-trumps-upcoming-summit-with-xi-jinping/",
        "position": 19
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "It’s Donald Trump Versus MAGA on Data Centers",
        "url": "https://www.wired.com/story/donald-trump-versus-maga-on-data-centers/",
        "position": 20
      }
    ],
    "numberOfItems": 20,
    "mainEntityOfPage": {
      "@context": "https://schema.org",
      "@type": "CollectionPage",
      "@id": "https://www.wired.com"
    }
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 0 schema type(s)
PASS
1 JSON-LD block(s) declaring 0 schema type(s)
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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