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https://akc.org

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
89
GRADE
B
FIX
1
REVIEW
0
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 FIX
D
Schema Markup Audit
Action
1 schema types detected
FIX

Rich result eligibility

WebSite Not eligible

Sitelinks search box

Missing: name

Detected schema types

WebSite json-ld → Sitelinks search box
1/2 required · 1/1 recommended
Required fields (Google)
  • name — Add the site name Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type

Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.akc.org/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://akc.org Canonical https://www.akc.org/ Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 20 chars
PASS
Title: 20 chars
Info::
Page title is set
Got: American Kennel Club
Warning::
Title is only 20 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"American Kennel Club"

20 characters Too short
Title: American Kennel Club
H1: Everything We Do, We Do for Dogs
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
3628 words, Difficult
PASS
3628 words, Difficult
Info::
Page has 3628 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 12)
3628 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 12

Text-to-HTML Ratio

2% text 98% HTML

22 KB / 970 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
162 images, 162 descriptive filenames
PASS
162 images, 162 descriptive filenames
Info::
All images have descriptive filenames
Info::
13 image(s) missing alt text — see Accessibility tab
162 descriptive
0 hash-based
0 generic
162 total
FilenameQualityAltIssues
icon-caret-circle-right-outline.svgdescriptive1
icon-caret-circle-right-outline.svgdescriptive1
icon-caret-circle-right-outline.svgdescriptive1
icon-caret-circle-right-outline.svgdescriptive1
icon-caret-circle-right-outline.svgdescriptive1
icon-caret-circle-right-outline.svgdescriptive1
icon-caret-circle-right-outline.svgdescriptive1
icon-caret-circle-right-outline.svgdescriptive1
icon-caret-circle-right-outline.svgdescriptive1
icon-caret-circle-right-outline.svgdescriptive1
icon-caret-circle-right-outline.svgdescriptive1
1x1.trans.gifdescriptive1
1x1.trans.gifdescriptive1

See Accessibility tab for detailed alt text quality analysis.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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