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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

65/100

Site name appears as

Page titleDomainTools
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

domaintools.com

Threat Intelligence & Domain Security Platform | DomainTools

DomainTools provides DNS-based threat intelligence covering 97% of internet infrastructure. Detect, investigate & block malicious domains. Request a demo.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

DOMAINTOOLS.COM

Threat Intelligence & Domain Security Platform | DomainTools

DomainTools provides DNS-based threat intelligence covering 97% of internet infrastructure. Detect, investigate & block malicious domains. Request a demo.

Preview quality · Facebook C · 70/100
  • og:title — Threat Intelligence & Domain Security Platform | DomainTools
  • og:description — DomainTools provides DNS-based threat intelligence covering 97% of internet infrastructure. Detect, investigate & blo...
  • og:image — https://cdn.prod.website-files.com/6914bc46af7a937a5c07ee9e/695fce43a021acb55e54f465_open-graph.png
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Threat Intelligence & Domain Security Platform | DomainTools

domaintools.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (154 chars / 150 max)

  • og:title — Threat Intelligence & Domain Security Platform | DomainTools
  • og:description — DomainTools provides DNS-based threat intelligence covering 97% of internet infrastructure. Detect, investigate & blo...
  • og:image — https://cdn.prod.website-files.com/6914bc46af7a937a5c07ee9e/695fce43a021acb55e54f465_open-graph.png

  • Description will be truncated on LinkedIn (154 chars, max 150)

    → Tighten og:description to ≤150 characters

domaintools.com

Threat Intelligence & Domain Security Platform | DomainTools

DomainTools provides DNS-based threat intelligence covering 97% of internet infrastructure. Detect, investigate & block malicious domains. Request a demo.

Preview quality · Slack A+ · 100/100
  • og:title — Threat Intelligence & Domain Security Platform | DomainTools
  • og:description — DomainTools provides DNS-based threat intelligence covering 97% of internet infrastructure. Detect, investigate & blo...
  • og:image — https://cdn.prod.website-files.com/6914bc46af7a937a5c07ee9e/695fce43a021acb55e54f465_open-graph.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://www.domaintools.com/#organization",
      "name": "DomainTools",
      "url": "https://www.domaintools.com/",
      "description": "DomainTools maps the Internet to bring you the most comprehensive DNS-focused threat intelligence data. Detect, analyze, and mitigate malicious domains.",
      "logo": {
        "@type": "ImageObject",
        "@id": "https://www.domaintools.com/#logo",
        "url": "https://cdn.prod.website-files.com/6914bc46af7a937a5c07ee9e/695fce43a021acb55e54f465_open-graph.png",
        "contentUrl": "https://cdn.prod.website-files.com/6914bc46af7a937a5c07ee9e/695fce43a021acb55e54f465_open-graph.png",
        "caption": "DomainTools",
        "width": 1200,
        "height": 630
      },
      "image": "https://cdn.prod.website-files.com/6914bc46af7a937a5c07ee9e/695fce43a021acb55e54f465_open-graph.png",
      "foundingDate": "2002",
      "areaServed": "Worldwide",
      "sameAs": [
        "https://www.facebook.com/domaintoolsllc/",
        "https://x.com/domaintools/",
        "https://www.linkedin.com/company/domaintools/",
        "https://infosec.exchange/@DomainTools",
        "https://bsky.app/profile/did:plc:jk5cjbjmnbl2dnx24zurqn23"
      ],
      "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "sales",
        "url": "https://www.domaintools.com/contact"
      },
      "knowsAbout": [
        "DNS threat intelligence",
        "domain security",
        "cybersecurity",
        "passive DNS",
        "Whois data",
        "malicious domain detection",
        "threat hunting",
        "incident response"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.domaintools.com/#website",
      "url": "https://www.domaintools.com/",
      "name": "DomainTools",
      "description": "DomainTools provides DNS-based threat intelligence covering 97% of internet infrastructure. Detect, investigate & block malicious domains.",
      "publisher": {
        "@id": "https://www.domaintools.com/#organization"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://www.domaintools.com/#webpage",
      "url": "https://www.domaintools.com/",
      "name": "DomainTools | Threat Intelligence & Domain Security Platform",
      "description": "DomainTools provides DNS-based threat intelligence covering 97% of internet infrastructure. Detect, investigate & block malicious domains. Request a demo.",
      "isPartOf": {
        "@id": "https://www.domaintools.com/#website"
      },
      "about": {
        "@id": "https://www.domaintools.com/#organization"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://cdn.prod.website-files.com/6914bc46af7a937a5c07ee9e/69528c836efa4d906aba1a5a_home-placeholder.svg"
      },
      "speakable": {
        "@type": "SpeakableSpecification",
        "cssSelector": [
          ".hero_heading",
          ".hero_description"
        ]
      }
    },
    {
      "@type": "SoftwareApplication",
      "@id": "https://www.domaintools.com/#software",
      "name": "DomainTools Platform",
      "applicationCategory": "SecurityApplication",
      "operatingSystem": "Web",
      "description": "DNS-focused threat intelligence platform that maps the Internet to detect, analyze, and mitigate malicious domains before they do damage. Covers over 97% of the Internet with 20+ years of DNS intelligence data.",
      "url": "https://www.domaintools.com/platform",
      "image": "https://cdn.prod.website-files.com/6914bc46af7a937a5c07ee9e/69528c836efa4d906aba1a5a_home-placeholder.svg",
      "creator": {
        "@id": "https://www.domaintools.com/#organization"
      },
      "offers": {
        "@type": "Offer",
        "url": "https://www.domaintools.com/demo",
        "availability": "https://schema.org/OnlineOnly",
        "price": "0",
        "priceCurrency": "USD",
        "description": "Request a demo for enterprise pricing",
        "category": "Enterprise"
      },
      "featureList": [
        "Predictive Risk Scoring",
        "Passive DNS database",
        "20+ years of DNS intelligence",
        "Guided pivots for investigations",
        "SIEM/SOAR/TIP integrations",
        "Threat feeds and API access"
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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