Skip to content
https://tulane.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
F
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is long (62 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 62 chars Expected: 25–60 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 62 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

tulane.edu

Tulane University: Leading Research & Education in New Orleans

No description

Preview quality · Twitter/X F · 20/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from <meta name=description>
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

TULANE.EDU

Tulane University: Leading Research & Education in New Orleans

No description

Preview quality · Facebook F · 25/100

Title will be truncated (62 chars / 60 max)

  • og:title — Tulane University: Leading Research & Education in New Orleans
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Tulane University

  • Title will be truncated on Facebook (62 chars, max 60)

    → Shorten og:title to ≤60 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Tulane University: Leading Research & Education in New Orleans

tulane.edu

Preview quality · LinkedIn D · 55/100

Description will be truncated (155 chars / 150 max)

  • og:title — Tulane University: Leading Research & Education in New Orleans
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (155 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

tulane.edu

Tulane University: Leading Research & Education in New Orleans

No description

Preview quality · Slack B · 75/100
  • og:title — Tulane University: Leading Research & Education in New Orleans
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 43/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

35/100

Site name appears as

Page titleTulane University: Leading Research & Education in New Orleans
og:site_nameTulane University
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

8/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

10/10

contact page + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "EducationalOrganization" — unable to validate specific properties

JSON-LD Blocks

Block 1 : EducationalOrganization
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "EducationalOrganization",
      "additionalType": "CollegeOrUniversity",
      "@id": "https://tulane.edu",
      "name": "Tulane University",
      "description": "Tulane University is a comprehensive research university in New Orleans, Louisiana. Tulanians see challenges as opportunities, and strive to improve the lives of others in our own community and around the globe.",
      "url": "https://tulane.edu",
      "sameAs": "https://www.linkedin.com/school/tulane-university/",
      "telephone": "504-865-5000",
      "contactPoint": {
        "@type": "PostalAddress",
        "telephone": "504-865-5000",
        "email": "webcomms@tulane.edu",
        "url": "https://tulane.edu",
        "availableLanguage": "EN",
        "areaServed": {
          "@type": "AdministrativeArea",
          "name": "USA",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "6823 St. Charles Ave.",
            "addressLocality": "New Orleans",
            "addressRegion": "LA",
            "postalCode": "70118",
            "addressCountry": "US"
          },
          "geo": {
            "@type": "GeoCoordinates",
            "latitude": "29.9474604",
            "longitude": "-90.1271714"
          }
        }
      },
      "image": {
        "@type": "ImageObject",
        "representativeOfPage": "True",
        "url": "https://tulane.edu/sites/default/files/2025-12/AAC_ChampionshipGame_120525-0116-1000x800.jpg",
        "width": "800",
        "height": "600"
      },
      "logo": {
        "@type": "ImageObject",
        "representativeOfPage": "False",
        "url": "https://tulane.edu/themes/custom/tulane_tailwindcss/logo.svg",
        "width": "300",
        "height": "94"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "6823 St. Charles Ave.",
        "addressLocality": "New Orleans",
        "addressRegion": "LA",
        "postalCode": "70118",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "29.9393254",
        "longitude": "-90.1238932"
      }
    },
    {
      "@type": "WebSite",
      "name": "Tulane University: Leading Research \u0026 Education in New Orleans",
      "url": "https://tulane.edu"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback