Audit overview
3 categories need attention: Performance, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 8.3 MB (4.7 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
4 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€638 investment → €6,221/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
5 barrier(s) likely increasing bounce by ~28%.
- Page takes 26.7s to loadUsers abandon at ~3s — you're 24.2s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.6sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 4 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 1 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedGDPR: EUR 10.000 – EUR 20.000.000
- 1 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€6.219 /mo
+28.3pp bounce · ~2,827 lost visitors/mo
CPC: EUR 2.20
Bandwidth Waste
€1,10 /mo
14789.7 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~1.5 MB per page loadSaves €1,10/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.13 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
26.73 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.56 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.035
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.27 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
27.56 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.68 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
5.22 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
179 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.021
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.40 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.88 s
Categories
8Performance
Page weighs 8.3 MB (4.7 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 99+ on Infrastructure; you're at 82 — closing this gap is the highest-leverage improvement.
Top 10% of Amazon Route 53 sites score 93+ on Infrastructure; you're at 82 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, on Apache/PHP, hosted on Apache HTTP Server, with Cloudflare CDN
Stack Architecture
Advanced Custom Fields 
Google Analytics 
Google Tag Manager Instagram Feed for WordPress 
Linkedin Insight Tag 
Max Mega Menu 
Siteimprove 
TikTok Pixel 
WP Rocket 3.20.3
Yoast SEO 
theTradeDesk 
WordPress 
Bulma 
Foundation Google Search Console Google Workspace HSTS 
Hammer.js 2.0.7Hotjar 
MySQL 
Open Graph 
Priority Hints 
Slick 
Vimeo ZURB Foundation 6.6.3
jQuery 3.7.1 jQuery Migrate 3.4.1
PHP 
Apache 
Cloudflare 
cdnjs 
jsDelivr jsDelivr CDN Apache HTTP Server All Detected Technologies (35)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
cdnjs is a free distributed JS library delivery service.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
Apache is a free and open-source cross-platform web server software.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Hammer.js is a JavaScript library for adding touch gestures like swipe, pinch, and rotate to web applications.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Vimeo is a video hosting, sharing and services platform. Vimeo operation an ad-free basis by providing subscription plans.
Zurb Foundation is used to prototype in the browser. Allows rapid creation of websites or applications while leveraging mobile and responsive technology. The front end framework is the collection of HTML, CSS, and Javascript containing design patterns.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
Advanced Custom Fields is a WordPress plugin which allows you to add extra content fields to your WordPress edit screens.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Display Instagram photos from any non-private Instagram accounts.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Max Mega Menu is a popular WordPress plugin that enhances the menu functionality on WordPress websites.
Siteimprove is a digital analytics and content QA platform.
WP Rocket is a caching and performance optimisation plugin to improve the loading speed of WordPress websites.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
35 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (84)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Page weighs 8.3 MB (4.7 MB transferred)
- · 4 link(s) with no accessible text
Sprint 2: Core Fixes
+6Medium effort, high structural impact
- · 1 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found