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https://wfu.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

58/100

Site name appears as

Page titleWake Forest University
og:site_nameWake Forest University
twitter:site@WakeForest
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://prod.wp.cdn.aws.wfu.edu/2023/06/20211109campus7359-f.jpg
Info::
og:title is short (22 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 22 chars Expected: 25–60 chars
Info::
og:description is long (260 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 260 chars Expected: 55–200 chars
URL: https://prod.wp.cdn.aws.wfu.edu/2023/06/20211109campus7359-f.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 22 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 260 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

wfu.edu

Wake Forest University

Founded in 1834, Wake Forest University is a private university located in Winston-Salem, N.C. We are a vibrant and diverse academic community where our students study in one or more of the 45 majors and programs we offer within our seven colleges and schools.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (260 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Wake Forest University
  • twitter:description — Founded in 1834, Wake Forest University is a private university located in Winston-Salem, N.C. We are a vibrant and d...
  • twitter:image — https://prod.wp.cdn.aws.wfu.edu/2023/06/20211109campus7359-f.jpg

  • Description will be truncated on Twitter/X (260 chars, max 200)

    → Tighten the description to ≤200 characters

WFU.EDU

Wake Forest University

Founded in 1834, Wake Forest University is a private university located in Winston-Salem, N.C. We are a vibrant and diverse academic community where our students study in one or more of the 45 majors and programs we offer within our seven colleges and schools.

Preview quality · Facebook A+ · 95/100

Description will be truncated (260 chars / 155 max)

  • og:title — Wake Forest University
  • og:description — Founded in 1834, Wake Forest University is a private university located in Winston-Salem, N.C. We are a vibrant and d...
  • og:image — https://prod.wp.cdn.aws.wfu.edu/2023/06/20211109campus7359-f.jpg
  • og:type — website
  • og:url — https://www.wfu.edu/
  • og:site_name — Wake Forest University

  • Description will be truncated on Facebook (260 chars, max 155)

    → Tighten og:description to ≤155 characters

Wake Forest University

wfu.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (260 chars / 150 max)

  • og:title — Wake Forest University
  • og:description — Founded in 1834, Wake Forest University is a private university located in Winston-Salem, N.C. We are a vibrant and d...
  • og:image — https://prod.wp.cdn.aws.wfu.edu/2023/06/20211109campus7359-f.jpg

  • Description will be truncated on LinkedIn (260 chars, max 150)

    → Tighten og:description to ≤150 characters

wfu.edu

Wake Forest University

Founded in 1834, Wake Forest University is a private university located in Winston-Salem, N.C. We are a vibrant and diverse academic community where our students study in one or more of the 45 majors and programs we offer within our seven colleges and schools.

Preview quality · Slack A+ · 100/100
  • og:title — Wake Forest University
  • og:description — Founded in 1834, Wake Forest University is a private university located in Winston-Salem, N.C. We are a vibrant and d...
  • og:image — https://prod.wp.cdn.aws.wfu.edu/2023/06/20211109campus7359-f.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/www.wfu.edu\/",
      "url": "https:\/\/www.wfu.edu\/",
      "name": "Wake Forest University",
      "isPartOf": {
        "@id": "https:\/\/www.wfu.edu\/#website"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/www.wfu.edu\/#primaryimage"
      },
      "image": {
        "@id": "https:\/\/www.wfu.edu\/#primaryimage"
      },
      "thumbnailUrl": "https:\/\/www.wfu.edu\/wp-content\/blogs.dir\/1\/files\/2025\/10\/20250129freeman18-1024x682.jpg",
      "datePublished": "2019-08-28T22:54:36+00:00",
      "dateModified": "2026-04-06T13:46:38+00:00",
      "description": "Founded in 1834, Wake Forest University is a private university located in Winston-Salem, N.C. We are a vibrant and diverse academic community where our students study in one or more of the 45 majors and programs we offer within our seven colleges and schools.",
      "breadcrumb": {
        "@id": "https:\/\/www.wfu.edu\/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/www.wfu.edu\/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https:\/\/www.wfu.edu\/#primaryimage",
      "url": "https:\/\/prod.wp.cdn.aws.wfu.edu\/2025\/10\/20250129freeman18.jpg",
      "contentUrl": "https:\/\/prod.wp.cdn.aws.wfu.edu\/2025\/10\/20250129freeman18.jpg",
      "width": 1400,
      "height": 933,
      "caption": "Stamps Scholar Elena Singer-Freeman (‘25) poses for portraits and works on a research project on the epithelial and mesenchymal signaling control of axolotl limb regeneration in the Prof. Joshua Currie’s lab at Wake Downtown on Wednesday, January 30, 2025"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/www.wfu.edu\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Homepage"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.wfu.edu\/#website",
      "url": "https:\/\/www.wfu.edu\/",
      "name": "Wake Forest University",
      "description": "",
      "alternateName": "WFU",
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/www.wfu.edu\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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