C — https://qualtrics.com | BeaverCheck Audit

Site Health

Score: 73 / 100

Based on 8 categories, 0 sections

Room to improve — your 39.4s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Strong compliance posture across regulations.

Rich content metadata — your pages look great everywhere.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Drupal sites average 75

At average

Better than 13% of Drupal sites See full Drupal benchmark →

Adobe Fonts sites average 73

At average

Better than 33% of Adobe Fonts sites See full Adobe Fonts benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

Page weighs 19.6 MB (13.0 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget

1 link(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

165 third-party resources (100% of weight)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Inventory

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

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Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fqualtrics.com)](https://beavercheck.com/results/a5be3bd2-5187-4b53-8622-afbaf7c124c5)

HTML

<a href="https://beavercheck.com/results/a5be3bd2-5187-4b53-8622-afbaf7c124c5"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fqualtrics.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fqualtrics.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 39.4s exceeds Google's 2.5s 'Good' threshold and the 2 performance issues below directly contribute to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

2 security gaps detected — browsers may warn visitors about your site.

Your LCP is 39.4s — fixing the 2 performance criticals could bring it under Google's 2.5s 'Good' threshold.

1 accessibility issue excludes users who rely on assistive technology.

Conversion Barriers

3 critical 3 warning

6 barrier(s) likely increasing bounce by ~30%.

Speed (2)

Page takes 39.4s to load

+12% bounce

Users abandon at ~3s — you're 36.9s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 1.4s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (1)

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (1)

Severe layout shift during page load

+6% bounce

Users mis-click when content jumps — converting intent into frustration

Fix: Reserve space for images, ads, and embeds with explicit width/height

Content (1)

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (1)

15 link(s) with generic text ("click here", "read more")

+1% bounce

Screen-reader users navigating by link list see no context — and search engines can't infer relevance

Fix: Rewrite with descriptive phrases that identify the destination

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$650 investment → $3.28/month returns + USD 157,500 risk avoided

Payback period: > 2 years First-year ROI: -94%

Investment

$650

6h · 5 findings

Monthly returns

$3.28 /mo

~$39 / year

Bandwidth savings $3.28

Regulatory risk avoided

USD 157,500

if kept compliant

ADA Title III USD 150,000
CCPA/CPRA USD 7,500

$100 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$650

6.5 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins

$100 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,128 / month at risk

~$157,539 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA

No privacy policy link detected
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no cookie policy found
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no privacy policy found
CCPA/CPRA: USD 2,500 – USD 7,500

+8 more

Bandwidth Waste

$3.28 /mo

40986.4 MB/mo × 0.080 USD/GB

Optimize transfer: save ~4.1 MB per page load
Saves $3.28/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 4 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

9.24 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

39.42 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.45 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.652

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

9.82 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

40.97 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
assets.qualified.com/static-media/piperx-loading/Ruby.mp4	0.0 ms	2.6 MiB
assets.qualified.com/packs/media/Inter-roman.var.b2129c00.woff2	0.0 ms	222.3 KiB
js.qualified.com/qualified.js?token=22aJYj3rCPvhtfbj	60.0 s	116.4 KiB
assets.qualified.com/packs/media/Inter-SemiBold.fcb100c7.woff2	0.0 ms	103.6 KiB
assets.qualified.com/packs/media/Inter-Regular.f1f0c35b.woff2	0.0 ms	97.2 KiB
cdn.cookielaw.org/scripttemplates/202409.1.0/otBannerSdk.js	86400.0 s	111.5 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312...	86400.0 s	10.7 KiB
zn725dkxtvxq847sl-qxm.siteintercept.qualtrics.com/SIE/?Q_ZID=ZN_725dKxtvxQ847Sl	3600.0 s	4.6 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
/dxjsmodule/12.1a2b7192fd54e87d3971.chunk.js?Q_CLIENTVERS...	604800.0 s	35.9 KiB
/dxjsmodule/CoreModule.js?Q_CLIENTVERSION=2.46.0&Q_CLIENT...	604800.0 s	30.9 KiB
/dxjsmodule/FeedbackButtonModule.js?Q_CLIENTVERSION=2.46....	604800.0 s	19.4 KiB
/dxjsmodule/37.7ea1ffe71ad8c0799cc1.chunk.js?Q_CLIENTVERS...	604800.0 s	18.6 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg	86400.0 s	2.5 KiB
/logos/3d2b6fb4-6a2f-40e8-9142-8a3a3a25baa0/018f54c8-9422...	86400.0 s	2.4 KiB
/dxjsmodule/1.bc67e778235741631577.chunk.js?Q_CLIENTVERSI...	604800.0 s	7.1 KiB
cdn.cookielaw.org/logos/static/ot_close.svg	86400.0 s	620 B
/dxjsmodule/7.f7df015b06d8a90ce822.chunk.js?Q_CLIENTVERSI...	604800.0 s	1.4 KiB
/p.css?s=1&k=igb0ftr&ht=tk&f=30546.30551.30552.30553.3055...	604800.0 s	172 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]

items: [map[node:map[type:text value:Total] score:0.65184] map[score:0.479774] map[node:map[boundingRect:map[bottom:823 height:271 left:0 right:412 top:552 width:412] lhId:page-1-DIV nodeLabel:This site uses cookies and related technologies, as described in our privacy st… path:1,HTML,1,BODY,27,DIV,1,DIV selector:body.path-frontpage > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFlat bottom ot-wo-title vertical-align-content ot-buttons-fw" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 0px;"> type:node] score:0.167935 subItems:map[items:[map[cause:Web font extra:map[type:url value:https://assets.qualified.com/packs/media/Inter-Regular.f1f0c35b.woff2]] map[cause:Web font extra:map[type:url value:https://assets.qualified.com/packs/media/Inter-SemiBold.fcb100c7.woff2]]] type:subitems]] map[node:map[boundingRect:map[bottom:5567 height:60 left:1428 right:1636 top:5507 width:208] lhId:page-4-IMG nodeLabel:Indiana University Online path:1,HTML,1,BODY,1,DIV,2,MAIN,1,ARTICLE,6,SECTION,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,4,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,IMG selector:div.social-proof-card__inner > div.social-proof-card__inner-content > div.social-proof-card__quote-logo > img snippet:<img src="/sites/default/files/2025-03/iuo_1.svg" alt="Indiana University Online"> type:node] score:0.004131 subItems:map[items:[map[cause:Web font extra:map[type:url value:https://assets.qualified.com/packs/media/Inter-roman.var.b2129c00.woff2]]] type:subitems]]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:41.33 source:map[column:133805 line:20 type:source-location url:https://siteintercept.qualtrics.com/dxjsmodule/12.1a2b7192fd54e87d3971.chunk.js?Q_CLIENTVERSION=2.46.0&Q_CLIENTTYPE=web&Q_BRANDID=www.qualtrics.com urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:83.015 source:map[column:343 line:3 type:source-location url:https://www.qualtrics.com/sites/default/files/js/js_GCcWttSe3RcHUH5TEGA2RrT9W8tWlLvoqx8woWOU_OQ.js?scope=footer&delta=4&language=en&theme=arcadia&include=eJyFkVFuxCAMRC8UgrQfvQ5ywGFRwaS2SdXb15F2q1YV7Q9mPE8eSwaOkAr4xOOAGhqKQMYFnu0Pglai2yC-Zu6DkivNABfvQLlQ_iKr6WFOMEovY0NV5HAAI6n_oZbYGX3s7ehkUtbHEOd2BB2MyUE0JpVO7rzN8dpzt92IkOeQ1JL-9BUoAX_LnLMKW2g9jYoLwRkE-SwR_R3BIlyDQs76t5flbUBVLlHCLuL3zk3cNXV5x-1S_lFXrNgsY02oUKqsAuf_kPac6xx7XnHmi32i_rKv5xMsZcqg urlProvider:network]] map[reflowTime:10.753 source:map[column:263629 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202409.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:1.62 source:map[column:263973 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202409.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:1.774 source:map[column:40003 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202409.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:15.829 source:map[column:149964 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202409.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:41.33 source:map[column:116319 line:19 type:source-location url:https://siteintercept.qualtrics.com/dxjsmodule/12.1a2b7192fd54e87d3971.chunk.js?Q_CLIENTVERSION=2.46.0&Q_CLIENTTYPE=web&Q_BRANDID=www.qualtrics.com urlProvider:network]] map[reflowTime:26.238 source:map[column:32616 line:19 type:source-location url:https://siteintercept.qualtrics.com/dxjsmodule/FeedbackButtonModule.js?Q_CLIENTVERSION=2.46.0&Q_CLIENTTYPE=web&Q_BRANDID=qxm urlProvider:network]] map[reflowTime:39.291 source:map[column:41810 line:19 type:source-location url:https://siteintercept.qualtrics.com/dxjsmodule/FeedbackButtonModule.js?Q_CLIENTVERSION=2.46.0&Q_CLIENTTYPE=web&Q_BRANDID=qxm urlProvider:network]] map[reflowTime:0.255 source:map[column:36132 line:19 type:source-location url:https://siteintercept.qualtrics.com/dxjsmodule/FeedbackButtonModule.js?Q_CLIENTVERSION=2.46.0&Q_CLIENTTYPE=web&Q_BRANDID=qxm urlProvider:network]] map[reflowTime:34.446 source:map[column:48353 line:12 type:source-location url:https://www.qualtrics.com/themes/custom/arcadia/src/node_modules/swiper/swiper-bundle.min.js?v=1776353644 urlProvider:network]] map[reflowTime:0.32 source:map[column:4766 line:12 type:source-location url:https://www.qualtrics.com/themes/custom/arcadia/src/node_modules/swiper/swiper-bundle.min.js?v=1776353644 urlProvider:network]] map[reflowTime:33.693 source:map[type:text value:[unattributed]]]]

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]

items: [map[duration:341.15 label:Time to first byte subpart:timeToFirstByte] map[duration:368.17 label:Resource load delay subpart:resourceLoadDelay] map[duration:99.451 label:Resource load duration subpart:resourceLoadDuration] map[duration:1707.435 label:Element render delay subpart:elementRenderDelay]]

lhId: page-0-SECTION

nodeLabel: THE LEADER IN EXPERIENCE MANAGEMENT Give every decision the context it deserves…

path: 1,HTML,1,BODY,1,DIV,2,MAIN,1,ARTICLE,0,SECTION

selector: div.dialog-off-canvas-main-canvas > main.relative > article.node > section.mt-0

snippet: <section data-gacontainer="gasection" pid="83606" class="mt-0 mb-0 text-white hero-primary-pattern relative">

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-SECTION

nodeLabel: THE LEADER IN EXPERIENCE MANAGEMENT Give every decision the context it deserves…

path: 1,HTML,1,BODY,1,DIV,2,MAIN,1,ARTICLE,0,SECTION

selector: div.dialog-off-canvas-main-canvas > main.relative > article.node > section.mt-0

snippet: <section data-gacontainer="gasection" pid="83606" class="mt-0 mb-0 text-white hero-primary-pattern relative">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14....	1.1 KiB	875 ms
cdn.cookielaw.org/scripttemplates/otSDKStub.js	9.1 KiB	982 ms
/sites/default/files/css/css_aClAeDH7865k4Ewesb_aKdbuV9ts...	99.8 KiB	1.7 s
/modules/custom/nav_service/css/mn26/header-main-nav26.cs...	4.9 KiB	150 ms
/modules/custom/qualtrics_core/js/mutiny/mutiny_sub.js?v=...	822 B
/sites/default/files/css/css_NNZS8vZMfekogIOM_a1WYea2WvQ_...	2.4 KiB
/p.css?s=1&k=igb0ftr&ht=tk&f=30546.30551.30552.30553.3055...	172 B	753 ms
client-registry.mutinycdn.com/personalize/client/d7e93db96a7cb1fa.js	20.0 KiB	1.2 s

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
17.3% YOY enrollment increase 95% satisfaction increase “Qualtrics helped u… `div.!overflow-visible > div#swiper-wrapper-5155517741f87c94 > div.swiper-slide > div.social-proof-card`	www.qualtrics.com/sites/default/files/2026-03/stanford.png	2.3 MiB	2.1 MiB
50% lower costs vs traditional research 98% faster time to insights “Synthe… `div.!overflow-visible > div#swiper-wrapper-5155517741f87c94 > div.swiper-slide > div.social-proof-card`	www.qualtrics.com/sites/default/files/2026-03/image-placeholder_0.png	1.1 MiB	976.4 KiB
30% increase in likelihood to recommend 17% increase in Shack locations “Th… `div.!overflow-visible > div#swiper-wrapper-5155517741f87c94 > div.swiper-slide > div.social-proof-card`	www.qualtrics.com/sites/default/files/2026-03/shake-shack.png	1.0 MiB	941.9 KiB
17 connected programs 10K+ automatic follow-up actions “We’ve elevated our … `div.!overflow-visible > div#swiper-wrapper-5155517741f87c94 > div.swiper-slide > div.social-proof-card`	www.qualtrics.com/sites/default/files/2026-03/servicenow-l-1.png	1009.3 KiB	917.1 KiB
2X ARR growth 30% fewer support tickets “When a fleet manager tells us abou… `div.!overflow-visible > div#swiper-wrapper-5155517741f87c94 > div.swiper-slide > div.social-proof-card`	www.qualtrics.com/sites/default/files/2026-03/samsara.jpg	569.1 KiB	134.5 KiB
リサーチハブウィジェット `article.media > div.field__item > picture > img`	/sites/default/files/styles/standard_small_retina/public/...	146.6 KiB	131.9 KiB
Customer journeys displayed by graphs. `article.media > div.field__item > picture > img`	/sites/default/files/styles/standard_small_retina/public/...	112.1 KiB	103.2 KiB
test `article.media > div.field__item > picture > img`	/sites/default/files/styles/standard_small_retina/public/...	43.1 KiB	38.8 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.1 s

URL	Time Spent
qualtrics.com/	1.1 s
www.qualtrics.com/	0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
	0.480
This site uses cookies and related technologies, as described in our privacy st… `body.path-frontpage > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.168
Indiana University Online `div.social-proof-card__inner > div.social-proof-card__inner-content > div.social-proof-card__quote-logo > img`	0.004

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.1 s 111.2 KiB

URL	Transfer Size	Est Savings
/sites/default/files/css/css_aClAeDH7865k4Ewesb_aKdbuV9ts...	99.4 KiB	92.4 KiB
	21.0 KiB	18.8 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 2.3 s 403.1 KiB

URL	Transfer Size	Est Savings
www.googletagmanager.com/gtag/js?id=G-Z0RM4JK167&cx=c&gtm=4e64f0	170.0 KiB	67.9 KiB
www.googletagmanager.com/gtag/js?id=UA-570722-11&cx=c&gtm=4e64f0	115.6 KiB	62.6 KiB
cdn.cookielaw.org/scripttemplates/202409.1.0/otBannerSdk.js	111.2 KiB	59.9 KiB
js.qualified.com/qualified.js?token=22aJYj3rCPvhtfbj	115.8 KiB	57.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-W6F8HX	203.9 KiB	56.7 KiB
js.qualified.com/packs/js/multimodal_v2-f8a905b1.js	93.6 KiB	47.9 KiB
/themes/custom/arcadia/src/node_modules/swiper/swiper-bun...	42.1 KiB	26.1 KiB
/sites/default/files/js/js_bLq8iO2Klhh6uQm2xekP1LO-PZ6Vut...	37.2 KiB	24.7 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.qualtrics.com/	4.2 s	32 ms	1.9 ms
Unattributable	1.3 s	23 ms	0.0 ms
www.googletagmanager.com/gtm.js?id=GTM-W6F8HX	900 ms	763 ms	56 ms
client-registry.mutinycdn.com/mutiny-client/223.5.6.3.js	505 ms	247 ms	9.9 ms
js.qualified.com/qualified.js?token=22aJYj3rCPvhtfbj	448 ms	283 ms	30 ms
/dxjsmodule/12.1a2b7192fd54e87d3971.chunk.js?Q_CLIENTVERS...	431 ms	140 ms	11 ms
cdn.cookielaw.org/scripttemplates/202409.1.0/otBannerSdk.js	357 ms	182 ms	37 ms
/sites/default/files/js/js_GCcWttSe3RcHUH5TEGA2RrT9W8tWlL...	342 ms	6.3 ms	0.6 ms
/dxjsmodule/37.7ea1ffe71ad8c0799cc1.chunk.js?Q_CLIENTVERS...	267 ms	92 ms	3.8 ms
/themes/custom/arcadia/src/node_modules/swiper/swiper-bun...	232 ms	18 ms	10 ms
www.googletagmanager.com/gtag/js?id=G-Z0RM4JK167&cx=c&gtm=4e64f0	226 ms	176 ms	49 ms
j.6sc.co/6si.min.js	216 ms	182 ms	5.9 ms
/sites/default/files/js/js_bLq8iO2Klhh6uQm2xekP1LO-PZ6Vut...	172 ms	91 ms	8.7 ms
js.qualified.com/packs/js/multimodal_v2-f8a905b1.js	139 ms	99 ms	24 ms
www.googletagmanager.com/gtag/js?id=UA-570722-11&cx=c&gtm=4e64f0	138 ms	104 ms	24 ms
/themes/custom/arcadia/components/interactivity/sliders/s...	116 ms	52 ms	0.6 ms
client-registry.mutinycdn.com/mutiny-client/237.5.6.3.js	85 ms	69 ms	1.0 ms
www.qualtrics.com/nav/1/client.js	83 ms	52 ms	1.1 ms
/modules/custom/nav_service/js/mn26/header-main-nav26.js?...	76 ms	26 ms	4.3 ms
client-registry.mutinycdn.com/personalize/client/d7e93db96a7cb1fa.js	76 ms	52 ms	5.2 ms
/modules/custom/qualtrics_fss/src/Assets/dist/js/forms_co...	71 ms	47 ms	3.2 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Other	3.8 s
Script Evaluation	2.9 s
Style & Layout	2.7 s
Rendering	732 ms
Script Parsing & Compilation	332 ms
Parse HTML & CSS	157 ms
Garbage Collection	74 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with WebSocket cannot enter back/forward cache.	Pending browser support

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
assets.qualified.com/static-media/piperx-loading/Ruby.mp4	2.6 MiB
www.qualtrics.com/sites/default/files/2026-03/stanford.png	2.3 MiB
www.qualtrics.com/sites/default/files/2026-03/image-placeholder_0.png	1.1 MiB
www.qualtrics.com/sites/default/files/2026-03/shake-shack.png	1.0 MiB
www.qualtrics.com/sites/default/files/2026-03/servicenow-l-1.png	1010.2 KiB
assets.qualified.com/packs/js/widget/sandboxed/messenger-9c325980.js	803.4 KiB
www.qualtrics.com/sites/default/files/2026-03/samsara.jpg	569.8 KiB
/sites/default/files/2026-03/standard-card-background-dar...	422.6 KiB
assets.qualified.com/packs/media/Inter-roman.var.b2129c00.woff2	222.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-W6F8HX	204.3 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Star `div.field__item > article.media > div.field__item > img`	www.qualtrics.com/sites/default/files/2026-03/icons_2.svg
Gabb `div.social-proof-card__inner > div.social-proof-card__inner-content > div.social-proof-card__quote-logo > img`	www.qualtrics.com/sites/default/files/2025-11/gabb-black.svg
ServiceNow `div.social-proof-card__inner > div.social-proof-card__inner-content > div.social-proof-card__quote-logo > img`	www.qualtrics.com/sites/default/files/2025-10/servicenow-logo-%281%29_2.svg
Samsara `div.social-proof-card__inner > div.social-proof-card__inner-content > div.social-proof-card__quote-logo > img`	www.qualtrics.com/sites/default/files/2025-12/samsara-logo-500x281.svg
Shake Shack `div.social-proof-card__inner > div.social-proof-card__inner-content > div.social-proof-card__quote-logo > img`	www.qualtrics.com/sites/default/files/2025-01/shake-shack-%281%29_0.svg
Indiana University Online `div.social-proof-card__inner > div.social-proof-card__inner-content > div.social-proof-card__quote-logo > img`	www.qualtrics.com/sites/default/files/2025-03/iuo_1.svg

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size

●Font display

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 6 user timings

●Avoid long main-thread tasks 20 long tasks found

●Avoid non-composited animations 2 animated elements found

●Network Requests

●Network Round Trip Times 100 ms

●Server Backend Latencies 20,180 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 30 ms

○INP breakdown

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
AI assistant `body.path-frontpage > q-focus-sentinel > div`
After AI assistant `body.path-frontpage > q-focus-sentinel > div`
AI assistant, start `div#qualified-multimodal-host > div`
AI assistant, end `div#qualified-multimodal-host > div`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Feedback `div.QSIFeedbackButton > button#QSIFeedbackButton-btn > div > div`

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
In a branch or online, give customers what they need—before they have to ask. `div#tab-panel-83711 > div.tab-module-item__content > div.tab-module-item__headline > h4.headline--h4`

These are opportunities to improve keyboard navigation in your application.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●Select elements have associated label elements.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●`[lang]` attributes have a valid value

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Links are distinguishable without relying on color.

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
www.qualtrics.com/	`Access to XMLHttpRequest at 'https://secure.adnxs.com/getuidj' from origin 'https://www.qualtrics.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.`
secure.adnxs.com/getuidj	`Failed to load resource: net::ERR_FAILED`

●Uses HTTPS

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Use a strong HSTS policy

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Meta descriptions may be included in search results to concisely summarize page content. Learn more about the meta description.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.qualtrics.com/market-research/	Learn more
www.qualtrics.com/market-research/research/	Learn more
www.qualtrics.com/market-research/product-research/	Learn more
www.qualtrics.com/customer-experience/	Learn more
www.qualtrics.com/customer-experience/locations/	Learn more
www.qualtrics.com/customer-experience/voice-of-customer/	Learn more
www.qualtrics.com/customer-experience/	Learn more
www.qualtrics.com/employee-experience/	Learn more
www.qualtrics.com/xm-institute/	Learn more
www.qualtrics.com/platform/security/	Learn more
www.qualtrics.com/industries/financial-services/	Learn more
www.qualtrics.com/industries/financial-services/	Learn more
www.qualtrics.com/industries/financial-services/	Learn more
www.qualtrics.com/industries/financial-services/	Learn more
cookiepedia.co.uk/giving-consent-to-cookies	More information

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.57 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.29 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

4 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.129

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.65 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

3.01 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

items: [map[node:map[type:text value:Total] score:0.11038200000000001] map[node:map[boundingRect:map[bottom:8784 height:8807 left:0 right:1335 top:-23 width:1335] lhId:page-15-MAIN nodeLabel:THE LEADER IN EXPERIENCE MANAGEMENT Give every decision the context it deserves… path:1,HTML,1,BODY,1,DIV,2,MAIN selector:body.path-frontpage > div.dialog-off-canvas-main-canvas > main.relative snippet:<main class="relative mn26-main-overlay"> type:node] score:0.082774] map[node:map[boundingRect:map[bottom:962 height:107 left:0 right:1335 top:855 width:1335] lhId:page-10-SECTION nodeLabel:Trusted by leading brands path:1,HTML,1,BODY,1,DIV,2,MAIN,1,ARTICLE,1,SECTION selector:div.dialog-off-canvas-main-canvas > main.relative > article.node > section.mt-0 snippet:<section data-gacontainer="gasection" pid="83611" class="mt-0 mb-0 text-white bg-surface-background-primary relative"> type:node] score:0.027608]]

items: [map[node:map[type:text value:Total] score:0.129299] map[node:map[boundingRect:map[bottom:90 height:90 left:0 right:1335 top:0 width:1335] lhId:page-16-HEADER nodeLabel:Products Solutions Resources Pricing Support EN Login Request Demo path:1,HTML,1,BODY,1,DIV,1,HEADER selector:body.path-frontpage > div.dialog-off-canvas-main-canvas > header.z-[51] snippet:<header role="banner" class="z-[51] top-[var(--drupal-displace-offset-top,0)] has-[.qnav-sticky]:sticky…"> type:node] score:0.128195] map[node:map[boundingRect:map[bottom:6097 height:419 left:93 right:668 top:5678 width:574] lhId:page-17-IMG nodeLabel:Agentic AI path:1,HTML,1,BODY,1,DIV,2,MAIN,1,ARTICLE,8,SECTION,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,1,DIV,0,DIV,0,DIV,0,IMG selector:div.featured-accordion-v2__image-column > div.featured-accordion-v2__image-panel > div.featured-accordion-v2__image-panel-item > img snippet:<img src="https://www.qualtrics.com/sites/default/files/styles/standard_medium/publi…" alt="Agentic AI" loading="lazy"> type:node] score:0.001104 subItems:map[items:[map[cause:Web font extra:map[type:url value:https://assets.qualified.com/packs/media/Inter-roman.var.b2129c00.woff2]]] type:subitems]]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:106.679 source:map[type:text value:[unattributed]]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
17.3% YOY enrollment increase 95% satisfaction increase “Qualtrics helped u… `div.!overflow-visible > div#swiper-wrapper-47452dd9b7d15c35 > div.swiper-slide > div.social-proof-card`	www.qualtrics.com/sites/default/files/2026-03/stanford.png	2.3 MiB	2.1 MiB
50% lower costs vs traditional research 98% faster time to insights “Synthe… `div.!overflow-visible > div#swiper-wrapper-47452dd9b7d15c35 > div.swiper-slide > div.social-proof-card`	www.qualtrics.com/sites/default/files/2026-03/image-placeholder_0.png	1.1 MiB	976.4 KiB
30% increase in likelihood to recommend 17% increase in Shack locations “Th… `div.!overflow-visible > div#swiper-wrapper-47452dd9b7d15c35 > div.swiper-slide > div.social-proof-card`	www.qualtrics.com/sites/default/files/2026-03/shake-shack.png	1.0 MiB	941.9 KiB
17 connected programs 10K+ automatic follow-up actions “We’ve elevated our … `div.!overflow-visible > div#swiper-wrapper-47452dd9b7d15c35 > div.swiper-slide > div.social-proof-card`	www.qualtrics.com/sites/default/files/2026-03/servicenow-l-1.png	1009.3 KiB	917.1 KiB
リサーチハブウィジェット `article.media > div.field__item > picture > img`	/sites/default/files/styles/standard_xl/public/2026-03/ou...	196.4 KiB	160.0 KiB
2X ARR growth 30% fewer support tickets “When a fleet manager tells us abou… `div.!overflow-visible > div#swiper-wrapper-47452dd9b7d15c35 > div.swiper-slide > div.social-proof-card`	www.qualtrics.com/sites/default/files/2026-03/samsara.jpg	569.1 KiB	134.5 KiB
Customer journeys displayed by graphs. `article.media > div.field__item > picture > img`	/sites/default/files/styles/standard_xl/public/2026-03/ho...	112.1 KiB	93.0 KiB
drive action `article.media > div.field__item > picture > img`	/sites/default/files/styles/standard_xl/public/2026-03/ho...	65.2 KiB	53.1 KiB
test `article.media > div.field__item > picture > img`	/sites/default/files/styles/standard_xl/public/2026-03/2....	44.4 KiB	36.2 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-9-SECTION

nodeLabel: THE LEADER IN EXPERIENCE MANAGEMENT Give every decision the context it deserves…

path: 1,HTML,1,BODY,1,DIV,2,MAIN,1,ARTICLE,0,SECTION

selector: div.dialog-off-canvas-main-canvas > main.relative > article.node > section.mt-0

snippet: <section data-gacontainer="gasection" pid="83606" class="mt-0 mb-0 text-white hero-primary-pattern relative">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14....	1.1 KiB	330 ms
/sites/default/files/css/css_aClAeDH7865k4Ewesb_aKdbuV9ts...	99.7 KiB	282 ms
client-registry.mutinycdn.com/personalize/client/d7e93db96a7cb1fa.js	20.0 KiB	243 ms
cdn.cookielaw.org/scripttemplates/otSDKStub.js	0 B	230 ms
/modules/custom/qualtrics_core/js/mutiny/mutiny_sub.js?v=...	795 B
/p.css?s=1&k=igb0ftr&ht=tk&f=30546.30551.30552.30553.3055...	172 B	202 ms
/modules/custom/nav_service/css/mn26/header-main-nav26.cs...	4.9 KiB
/sites/default/files/css/css_NNZS8vZMfekogIOM_a1WYea2WvQ_...	2.4 KiB

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
assets.qualified.com/static-media/piperx-loading/Ruby.mp4	0.0 ms	2.6 MiB
assets.qualified.com/packs/media/Inter-roman.var.b2129c00.woff2	0.0 ms	222.3 KiB
js.qualified.com/qualified.js?token=22aJYj3rCPvhtfbj	60.0 s	116.4 KiB
assets.qualified.com/packs/media/Inter-SemiBold.fcb100c7.woff2	0.0 ms	103.6 KiB
assets.qualified.com/packs/media/Inter-Regular.f1f0c35b.woff2	0.0 ms	97.2 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312...	86400.0 s	10.7 KiB
/p.css?s=1&k=igb0ftr&ht=tk&f=30546.30551.30552.30553.3055...	604800.0 s	172 B

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 521 ms

URL	Time Spent
qualtrics.com/	521 ms
www.qualtrics.com/	0.0 ms

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
Products Solutions Resources Pricing Support EN Login Request Demo `body.path-frontpage > div.dialog-off-canvas-main-canvas > header.z-[51]`	0.128
THE LEADER IN EXPERIENCE MANAGEMENT Give every decision the context it deserves… `body.path-frontpage > div.dialog-off-canvas-main-canvas > main.relative`	0.083
Trusted by leading brands `div.dialog-off-canvas-main-canvas > main.relative > article.node > section.mt-0`	0.028
Agentic AI `div.featured-accordion-v2__image-column > div.featured-accordion-v2__image-panel > div.featured-accordion-v2__image-panel-item > img`	0.001

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 120 ms 91.3 KiB

URL	Transfer Size	Est Savings
/sites/default/files/css/css_aClAeDH7865k4Ewesb_aKdbuV9ts...	99.4 KiB	91.3 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 40 ms 347.1 KiB

URL	Transfer Size	Est Savings
www.googletagmanager.com/gtag/js?id=G-Z0RM4JK167&cx=c&gtm=4e64f0&bs=ctrl2	170.0 KiB	68.5 KiB
www.googletagmanager.com/gtag/js?id=UA-570722-11&cx=c&gtm=4e64f0&bs=ctrl2	115.6 KiB	64.4 KiB
www.googletagmanager.com/gtm.js?id=GTM-W6F8HX	203.9 KiB	58.3 KiB
js.qualified.com/qualified.js?token=22aJYj3rCPvhtfbj	115.8 KiB	57.1 KiB
js.qualified.com/packs/js/multimodal_v2-f8a905b1.js	93.6 KiB	47.9 KiB
/themes/custom/arcadia/src/node_modules/swiper/swiper-bun...	42.1 KiB	26.1 KiB
/sites/default/files/js/js_bLq8iO2Klhh6uQm2xekP1LO-PZ6Vut...	37.2 KiB	24.7 KiB

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with WebSocket cannot enter back/forward cache.	Pending browser support

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
assets.qualified.com/static-media/piperx-loading/Ruby.mp4	2.6 MiB
www.qualtrics.com/sites/default/files/2026-03/stanford.png	2.3 MiB
www.qualtrics.com/sites/default/files/2026-03/image-placeholder_0.png	1.1 MiB
www.qualtrics.com/sites/default/files/2026-03/shake-shack.png	1.0 MiB
www.qualtrics.com/sites/default/files/2026-03/servicenow-l-1.png	1010.2 KiB
assets.qualified.com/packs/js/widget/sandboxed/messenger-9c325980.js	803.4 KiB
/sites/default/files/styles/standard_xl_retina/public/202...	595.3 KiB
www.qualtrics.com/sites/default/files/2026-03/samsara.jpg	569.8 KiB
assets.qualified.com/packs/media/Inter-roman.var.b2129c00.woff2	222.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-W6F8HX	204.3 KiB

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Other	984 ms
Style & Layout	616 ms
Script Evaluation	549 ms
Rendering	231 ms
Script Parsing & Compilation	76 ms
Parse HTML & CSS	42 ms
Garbage Collection	5.4 ms

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Star `div.field__item > article.media > div.field__item > img`	www.qualtrics.com/sites/default/files/2026-03/icons_2.svg
Indiana University Online Logo `div.slider-handle-v8 > div.swiper-pagination-bullet > span.company-logo-container > img.company-logo`	www.qualtrics.com/sites/default/files/2025-07/iuo-white_0.svg
Gabb `div.social-proof-card__inner > div.social-proof-card__inner-content > div.social-proof-card__quote-logo > img`	www.qualtrics.com/sites/default/files/2025-11/gabb-black.svg
Gabb Logo `div.slider-handle-v8 > div.swiper-pagination-bullet > span.company-logo-container > img.company-logo`	www.qualtrics.com/sites/default/files/2025-11/gabb-logo-white.svg
ServiceNow `div.social-proof-card__inner > div.social-proof-card__inner-content > div.social-proof-card__quote-logo > img`	www.qualtrics.com/sites/default/files/2025-10/servicenow-logo-%281%29_2.svg
Samsara `div.social-proof-card__inner > div.social-proof-card__inner-content > div.social-proof-card__quote-logo > img`	www.qualtrics.com/sites/default/files/2025-12/samsara-logo-500x281.svg
Samsara Logo `div.slider-handle-v8 > div.swiper-pagination-bullet > span.company-logo-container > img.company-logo`	www.qualtrics.com/sites/default/files/2025-12/samsara-logo-whitesvg.svg
Shake Shack `div.social-proof-card__inner > div.social-proof-card__inner-content > div.social-proof-card__quote-logo > img`	www.qualtrics.com/sites/default/files/2025-01/shake-shack-%281%29_0.svg
Shake Shack Logo `div.slider-handle-v8 > div.swiper-pagination-bullet > span.company-logo-container > img.company-logo`	www.qualtrics.com/sites/default/files/2025-02/shake-shack-white.svg
Indiana University Online `div.social-proof-card__inner > div.social-proof-card__inner-content > div.social-proof-card__quote-logo > img`	www.qualtrics.com/sites/default/files/2025-03/iuo_1.svg
ServiceNow Logo `div.slider-handle-v8 > div.swiper-pagination-bullet > span.company-logo-container > img.company-logo`	www.qualtrics.com/sites/default/files/2025-02/servicenow-logo-white.svg

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size

●Font display

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Max Potential First Input Delay 60 ms

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 6 user timings

●JavaScript execution time 0.4 s

●Avoid long main-thread tasks 2 long tasks found

●Avoid non-composited animations 1 animated element found

●Network Requests

●Network Round Trip Times 100 ms

●Server Backend Latencies 20,330 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 50 ms

○INP breakdown

Accessibility

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Retail `div.tab-module__left > nav.tab-module__nav > div > button#tab-title-83711`
Travel & hospitality `div.tab-module__left > nav.tab-module__nav > div > button#tab-title-83716`
Healthcare `div.tab-module__left > nav.tab-module__nav > div > button#tab-title-83721`
Financial services `div.tab-module__left > nav.tab-module__nav > div > button#tab-title-83726`

Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Retail Travel & hospitality Healthcare Financial services `div.tab-module > div.tab-module__inner > div.tab-module__left > nav.tab-module__nav`

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
AI assistant `body.path-frontpage > q-focus-sentinel > div`
After AI assistant `body.path-frontpage > q-focus-sentinel > div`
AI assistant, start `div#qualified-multimodal-host > div`
AI assistant, end `div#qualified-multimodal-host > div`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Navigation

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
In a branch or online, give customers what they need—before they have to ask. `div#tab-panel-83711 > div.tab-module-item__content > div.tab-module-item__headline > h4.headline--h4`

These are opportunities to improve keyboard navigation in your application.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●Select elements have associated label elements.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●`[lang]` attributes have a valid value

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Links are distinguishable without relying on color.

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Description

Description
ReferenceError: ytag is not defined at <anonymous>:1:1 at https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:1085:429 at qR (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:1087:31) at Md.pR (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:1084:92) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:495:187) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:421:466) at fb (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:384:719) at eb (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:384:470) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:445:473) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:421:466)

ReferenceError: ytag is not defined
    at <anonymous>:1:1
    at https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:1085:429
    at qR (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:1087:31)
    at Md.pR (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:1084:92)
    at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:495:187)
    at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:421:466)
    at fb (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:384:719)
    at eb (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:384:470)
    at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:445:473)
    at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-W6F8HX:421:466)

●Uses HTTPS

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Use a strong HSTS policy

○Mitigate clickjacking with XFO or CSP

SEO

Content Best Practices

Meta descriptions may be included in search results to concisely summarize page content. Learn more about the meta description.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.qualtrics.com/market-research/	Learn more
www.qualtrics.com/market-research/research/	Learn more
www.qualtrics.com/market-research/product-research/	Learn more
www.qualtrics.com/customer-experience/	Learn more
www.qualtrics.com/customer-experience/locations/	Learn more
www.qualtrics.com/customer-experience/voice-of-customer/	Learn more
www.qualtrics.com/customer-experience/	Learn more
www.qualtrics.com/employee-experience/	Learn more
www.qualtrics.com/xm-institute/	Learn more
www.qualtrics.com/platform/security/	Learn more
www.qualtrics.com/industries/financial-services/	Learn more
www.qualtrics.com/industries/financial-services/	Learn more
www.qualtrics.com/industries/financial-services/	Learn more
www.qualtrics.com/industries/financial-services/	Learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://qualtrics.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (1)

Usability (1)

Content (1)

Navigation (1)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Navigation

Best Practices

General

SEO

Content Best Practices

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Navigation

Best Practices

General

SEO

Content Best Practices

Keyboard Shortcuts