Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FOpen GraphActionNo Open Graph tags found — social sharing previews will be generic.FIX
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.
Without Open Graph tags, social shares show a broken or empty preview card.
Learn more ▾ ▴
When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.
Source: Open Graph Protocol
Preview
iu.edu
No title set
No description
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from <title>
- twitter:description — falling back from <meta name=description>
- twitter:image — Add twitter:image — preview card without an image looks broken
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
IU.EDU
No title set
No description
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — https://www.iu.edu/index.html
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
No preview image for Facebook
→ Add og:image (recommended 1200×630)
No title set
iu.edu
Description will be truncated (151 chars / 150 max)
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (151 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
iu.edu
No title set
No description
- og:title — falling back from <title>
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ⚠ | ⚠ | ⚠ | |
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
F
22/100
Site name appears as
| Page title | Bring On Tomorrow: Solving tomorrow's problems today | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
8/15single size only
Social share image
0/20Meta completeness
4/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- No social share image — shared links render as bare URLs
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- og:title missing
- og:image missing
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
CLinksAction111 links checked, 105 healthy, 5 brokenREVIEW
Broken Links (5)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://fonts.googleapis.com | <link> | Not Found |
| 404 | https://fonts.gstatic.com | <link> | Not Found |
| 404 | https://news.iu.edu/live/image/gid/2/width/768/hei... | <img> | Not Found |
| 404 | https://news.iu.edu/live/image/gid/2/width/768/hei... | <img> | Not Found |
| 404 | https://news.iu.edu/live/image/gid/2/width/768/hei... | <img> | Not Found |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://canvas.iu.edu | /idp/profile/SAML2/Redirect/SSO?executio... | <a> | 5 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "About Indiana University",
"url": "https://iu.edu/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://iu.edu/search/index.html?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "CollegeOrUniversity",
"@id": "https://iu.edu/",
"name": "Indiana University",
"email": "admissions@indiana.edu",
"url": "https://iu.edu/",
"sameAs": [
"https://www.facebook.com/IndianaUniversity",
"https://x.com/IndianaUniv",
"https://www.linkedin.com/company/indiana-university/",
"https://www.youtube.com/user/iu",
"https://en.wikipedia.org/wiki/Indiana_University",
"https://www.wikidata.org/wiki/Q6608367"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "107 S. Indiana Avenue",
"addressLocality": "Bloomington",
"addressRegion": "Indiana",
"postalCode": "47405"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Service",
"telephone": "+1-812-855-4848",
"email": "admissions@indiana.edu"
}
}
}