Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 2 REVIEW 2 FIX

Links

Action

200 links checked, 193 healthy, 6 broken

FIX

200 links checked, 193 healthy, 6 broken

193 of 200 links are healthy

Broken link: https://assets.sc.edu

Found in <link href>. Returns HTTP 415.

Got: HTTP 415

Broken link: https://www.googletagmanager.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://sc.edu/

Found in <link href>. Get "https://sc.edu/": context deadline exceeded

Got: unreachable

Broken link: https://sc.edu/study/colleges_schools/education_at_a_glan...

Found in <a href>. Get "https://sc.edu/study/colleges_schools/education_at_a_glance/index.php": context deadline exceeded

Got: unreachable

Broken link: https://sc.edu/study/colleges_schools/medicine_greenville...

Found in <a href>. Get "https://sc.edu/study/colleges_schools/medicine_greenville_at_a_glance/index.php": context deadline exceeded

Got: unreachable

Long redirect chain: https://outlook.com/email.sc.edu (3 hops)

Broken link: https://spend.admin.sc.edu/

Found in <a href>. Get "https://spend.admin.sc.edu/": tls: failed to verify certificate: x509: certificate signed by unknown authority

Got: unreachable

200 total 193 healthy 6 broken 1 redirects

Broken Links (6)

Status	URL	Found in	Error
415	https://assets.sc.edu	`<link>`	HTTP 415
404	https://www.googletagmanager.com	`<link>`	Not Found
ERR	https://sc.edu/	`<link>`	Get "https://sc.edu/": context deadline ...
ERR	https://sc.edu/study/colleges_schools/education_at...	`<a>`	Get "https://sc.edu/study/colleges_schoo...
ERR	https://sc.edu/study/colleges_schools/medicine_gre...	`<a>`	Get "https://sc.edu/study/colleges_schoo...
ERR	https://spend.admin.sc.edu/	`<a>`	Get "https://spend.admin.sc.edu/": tls: ...

Redirects (1)

URL	Destination	Found in	Hops
http://www.sc.edu/about/annual_events/st...	http://www.sc.edu/about/annual_events/st...	`<a>`	0

200 https://cbe.capturehighered.net/cbe/footprint?v=1.3&n=_cbe&i... <script>

200 https://sc.edu/_global_resources/fonts/BerlingskeSansXCn-XBd... <link>

200 https://sc.edu/_global_resources/fonts/BerlingskeSans-XBd.wo... <link>

200 https://sc.edu/_global_resources/fonts/BerlingskeSans-Md.wof... <link>

200 https://sc.edu/_global_resources/fonts/BerlingskeSerif-Bd.wo... <link>

200 https://sc.edu/_resources/css/foundation.min.css <link>

200 https://sc.edu/_resources/css/style.css <link>

200 https://sc.edu/_resources/css/jquery.fancybox.css <link>

200 https://scripts.clarity.ms/0.8.59/clarity.js <script>

200 https://www.clarity.ms/tag/ia4g50cey0 <script>

200 https://siteimproveanalytics.com/js/siteanalyze_66356667.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-NJ732CJ <script>

200 https://cbe.capturehighered.net/cbe/cbe.js <script>

200 https://connect.facebook.net/signals/config/1438055863158990... <script>

200 https://connect.facebook.net/signals/config/960184152198754?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://sc.edu/_resources/js/libs/modernizr-2.6.2-respond-1.... <script>

200 https://sc.edu/_global_resources/fonts/BerlingskeSans-Pst.wo... <link>

200 https://sc.edu/_global_resources/fonts/ATF-Railroad-Gothic-B... <link>

200 https://sc.edu/_resources/js/direct-edit.js <script>

200 https://apply.sc.edu/ping <script>

200 https://siteimproveanalytics.com <link>

200 https://www.clarity.ms <link>

200 https://www.googletagmanager.com/gtag/js?id=G-L3YTP5R48L <script>

200 https://www.sc.edu <a>

200 https://sc.edu <a>

200 https://sc.edu/_global_resources/img/usc_logo_horizontal_rgb... <img>

200 https://www.sc.edu/students/ <a>

200 https://www.sc.edu/facultystaff/ <a>

200 https://www.sc.edu/alumni/ <a>

200 https://www.sc.edu/parents/index.php <a>

200 https://www.sc.edu/calendar/uofsc/ <a>

200 https://www.sc.edu/visit/map/ <a>

200 https://www.sc.edu/about/directory/ <a>

200 https://www.sc.edu/admissions-at-sc/applications/index.php <a>

200 https://www.sc.edu/giving/index.php <a>

200 https://sc.edu/study/index.php <a>

200 https://sc.edu/study/majors_and_degrees/index.php <a>

200 https://sc.edu/study/undergraduate-education/index.php <a>

200 https://sc.edu/study/graduate-education/index.php <a>

200 https://sc.edu/study/online-education/index.php <a>

200 https://sc.edu/study/colleges_schools/index.php <a>

200 https://sc.edu/study/libraries_and_collections/index.php <a>

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

44/100

Site name appears as

Page title	USC X
og:site_name	University of South Carolina
twitter:site	@UofSC
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
No favicon link tags detected — browsers fall back to the generic globe
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.sc.edu/imgs/social_cards/social_south_carolina.jpg

Missing og:type

The og:type tag helps social platforms categorize the content.

URL: https://www.sc.edu/imgs/social_cards/social_south_carolina.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

sc.edu

University of South Carolina

From all-star academics to A-list student experiences, the University of South Carolina is the place to launch your next chapter.

Preview quality · Twitter/X A · 85/100

twitter:card — summary_large_image
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

SC.EDU

University of South Carolina

From all-star academics to A-list student experiences, the University of South Carolina is the place to launch your next chapter.

Preview quality · Facebook A · 85/100

og:title — University of South Carolina
og:description — From all-star academics to A-list student experiences, the University of South Carolina is the place to launch your ...
og:image — https://www.sc.edu/imgs/social_cards/social_south_carolina.jpg
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — https://www.sc.edu/index.php
og:site_name — University of South Carolina

University of South Carolina

sc.edu

Preview quality · LinkedIn A+ · 100/100

og:title — University of South Carolina
og:description — From all-star academics to A-list student experiences, the University of South Carolina is the place to launch your ...
og:image — https://www.sc.edu/imgs/social_cards/social_south_carolina.jpg

sc.edu

University of South Carolina

From all-star academics to A-list student experiences, the University of South Carolina is the place to launch your next chapter.

Preview quality · Slack A+ · 100/100

og:title — University of South Carolina
og:description — From all-star academics to A-list student experiences, the University of South Carolina is the place to launch your ...
og:image — https://www.sc.edu/imgs/social_cards/social_south_carolina.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.