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https://theglobeandmail.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

49/100

Site name appears as

Page titleThe Globe and Mail: Canadian, World, Politics and Business News & Analysis
og:site_nameThe Globe and Mail
twitter:site@globeandmail
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

10/20

twitter:image set; og:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add og:image — LinkedIn, Slack, Facebook ignore twitter:image
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is long (74 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 74 chars Expected: 25–60 chars

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 74 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

theglobeandmail.com

The Globe and Mail: Canadian, World, Politics and Business News & Analysis

The Globe and Mail offers the most authoritative news in Canada, featuring national and international news

Preview quality · Twitter/X A+ · 95/100

Title will be truncated (74 chars / 70 max)

  • twitter:card — summary
  • twitter:title — The Globe and Mail: Canadian, World, Politics and Business News & Analysis
  • twitter:description — The Globe and Mail offers the most authoritative news in Canada, featuring national and international news
  • twitter:image — https://www.theglobeandmail.com/pf/resources/assets/meta/twitter-summary-240x240.png?d=880

  • Title will be truncated on Twitter/X (74 chars, max 70)

    → Shorten the title to ≤70 characters

THEGLOBEANDMAIL.COM

The Globe and Mail: Canadian, World, Politics and Business News & Analysis

The Globe and Mail offers the most authoritative news in Canada, featuring national and international news

Preview quality · Facebook D · 60/100

Title will be truncated (74 chars / 60 max)

  • og:title — The Globe and Mail: Canadian, World, Politics and Business News & Analysis
  • og:description — The Globe and Mail offers the most authoritative news in Canada, featuring national and international news
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.theglobeandmail.com/homepage/
  • og:site_name — The Globe and Mail

  • Title will be truncated on Facebook (74 chars, max 60)

    → Shorten og:title to ≤60 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

The Globe and Mail: Canadian, World, Politics and Business News & Analysis

theglobeandmail.com

Preview quality · LinkedIn C · 65/100
  • og:title — The Globe and Mail: Canadian, World, Politics and Business News & Analysis
  • og:description — The Globe and Mail offers the most authoritative news in Canada, featuring national and international news
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

theglobeandmail.com

The Globe and Mail: Canadian, World, Politics and Business News & Analysis

The Globe and Mail offers the most authoritative news in Canada, featuring national and international news

Preview quality · Slack A+ · 95/100
  • og:title — The Globe and Mail: Canadian, World, Politics and Business News & Analysis
  • og:description — The Globe and Mail offers the most authoritative news in Canada, featuring national and international news
  • og:image — falling back from og:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 78/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image⚠
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
41 JSON-LD block(s) found — structured data is well configured.
PASS
41 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties
Info::
40 blocks of custom type "ItemList" — unable to validate specific properties
Info::
41 JSON-LD blocks found

JSON-LD Blocks

Block 1 : NewsMediaOrganization
13 properties Valid
{
  "@context": "http://schema.org",
  "name": "The Globe and Mail",
  "@type": "NewsMediaOrganization",
  "@id": "theglobeandmail.com",
  "url": "https://www.theglobeandmail.com/",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.theglobeandmail.com/files/dev/www/cache-long/images/logos/tgam-logo.png",
    "width": 310,
    "height": 36
  },
  "sameAs": [
    "https://www.facebook.com/theglobeandmail/",
    "https://twitter.com/globeandmail/",
    "https://www.youtube.com/user/TheGlobeandMail/",
    "https://www.instagram.com/globeandmail/",
    "https://en.wikipedia.org/wiki/The_Globe_and_Mail"
  ],
  "ethicsPolicy": "https://www.theglobeandmail.com/about/editorial-code/",
  "diversityPolicy": "https://www.theglobeandmail.com/about/work-at-the-globe/#diversity",
  "masthead": "https://www.theglobeandmail.com/about/#masthead",
  "correctionsPolicy": "https://www.theglobeandmail.com/about/editorial-code/#corrections",
  "foundingDate": "1844",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "contactType": "Newsroom Contact",
      "telephone": "+1-416-585-5000",
      "url": "https://www.theglobeandmail.com/about/contact/"
    },
    {
      "@type": "ContactPoint",
      "contactType": "Public Engagement",
      "email": "publiceditor@globeandmail.com",
      "url": "https://www.theglobeandmail.com/about/contact/"
    }
  ]
}
Block 2 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0fnbtuO4VKX167",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/politics/article-canada-us-usmca-talks/"
    }
  ]
}
Block 3 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0fo0mKFxNXX1Xx",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/world/article-iran-us-war-pakistan-talks/"
    }
  ]
}
Block 4 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0fMfk4fXrlq1cV",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/canada/article-mexican-pyramid-shooting-columbine-anniversary/"
    }
  ]
}
Block 5 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0ftH59sk4HOh6",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/politics/article-ottawa-leans-toward-new-oil-pipeline-alberta-southern-bc-sources/"
    }
  ]
}
Block 6 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0fMhjG8YpfK1Ad",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/life/article-three-women-in-san-francisco-the-childless-city-on-why-they-opted-out/"
    }
  ]
}
Block 7 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0feK9topcjB2io",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/business/international-business/us-business/article-us-federal-reserve-nominee-kevin-warsh-senate-banking-committee/"
    }
  ]
}
Block 8 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0fnGZED8GOzt2",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/world/article-trump-maga-christian-supporters/"
    }
  ]
}
Block 9 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0fJV96krQBIui",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/world/article-oliver-robbins-testimony-peter-mandelson-keir-starmer/"
    }
  ]
}
Block 10 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0ftx75vItmq1Hw",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/canada/article-space-launch-act-canada-ottawa/"
    }
  ]
}
Block 11 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0ftx75vItmq1Hw",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/world/article-nato-russian-military-aircraft-baltic-sea/"
    }
  ]
}
Block 12 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0ftx75vItmq1Hw",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/world/article-queen-elizabeth-ii-royals-british-monarchy-centenary/"
    }
  ]
}
Block 13 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0ftx75vItmq1Hw",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/life/style/fashion-and-beauty/article-are-cowboy-boots-still-in-canadian-stylists-share-their-tips-for/"
    }
  ]
}
Block 14 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0ftx75vItmq1Hw",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/canada/article-dripa-bc-indigenous-rights-law-eby/"
    }
  ]
}
Block 15 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0ftx75vItmq1Hw",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/canada/british-columbia/article-inside-a-bc-companys-effort-to-bring-inhalable-heroin-therapy-to/"
    }
  ]
}
Block 16 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0ftx75vItmq1Hw",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/canada/british-columbia/article-bc-courts-us-indigenous-group-sinixt-record-ridge-magnesium-mine/"
    }
  ]
}
Block 17 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0ftx75vItmq1Hw",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/politics/article-deputy-minister-who-broke-conflict-of-interest-rules-defends-decision/"
    }
  ]
}
Block 18 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0ftx75vItmq1Hw",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/business/international-business/us-business/article-elon-musk-insiders-to-retain-voting-control-of-spacex-after-ipo-filing/"
    }
  ]
}
Block 19 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0fjolkJHw5t2PT",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/life/article-canadian-seniors-climate-change-activism/"
    }
  ]
}
Block 20 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0fjolkJHw5t2PT",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/culture/film-and-tv/film/article-michael-jackson-biopic-review-jaafar-jackson/"
    }
  ]
}
Block 21 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0fjolkJHw5t2PT",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/life/first-person/article-why-i-always-send-my-kids-to-sleepaway-camp/"
    }
  ]
}
Block 22 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0fjolkJHw5t2PT",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/podcasts/article-why-friendship-is-the-most-important-relationship-youre-ignoring/"
    }
  ]
}
Block 23 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0fjolkJHw5t2PT",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/drive/reviews/article-what-are-the-best-small-vehicles-for-driving-in-the-city/"
    }
  ]
}
Block 24 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0f7KNPsBvX81tO",
  "numberOfItems": 1,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://www.theglobeandmail.com/opinion/editorials/article-ottawas-reforms-to-economic-migration-have-half-a-point/"
    }
  ]
}
Block 25 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0f7KNPsBvX81tO",
  "numberOfItems": 1,
  "itemListElement": [
    {
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      "position": 1,
      "url": "https://www.theglobeandmail.com/opinion/article-long-covid-19-pandemic/"
    }
  ]
}
Block 26 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0f7KNPsBvX81tO",
  "numberOfItems": 1,
  "itemListElement": [
    {
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      "position": 1,
      "url": "https://www.theglobeandmail.com/sports/hockey/article-egregiously-bad-officiating-is-a-key-ingredient-in-playoff-hockeys/"
    }
  ]
}
Block 27 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0f7KNPsBvX81tO",
  "numberOfItems": 1,
  "itemListElement": [
    {
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      "position": 1,
      "url": "https://www.theglobeandmail.com/opinion/article-trump-iran-war-regime-change/"
    }
  ]
}
Block 28 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0f7KNPsBvX81tO",
  "numberOfItems": 1,
  "itemListElement": [
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      "position": 1,
      "url": "https://www.theglobeandmail.com/opinion/article-possible-changes-to-alberta-electoral-map-put-democracy-at-risk/"
    }
  ]
}
Block 29 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0f7KNPsBvX81tO",
  "numberOfItems": 1,
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      "position": 1,
      "url": "https://www.theglobeandmail.com/world/us-politics/article-ahead-of-peace-talks-in-pakistan-the-stakes-are-high-for-the-us-and/"
    }
  ]
}
Block 30 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "story-card-f0f7KNPsBvX81tO",
  "numberOfItems": 1,
  "itemListElement": [
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      "position": 1,
      "url": "https://www.theglobeandmail.com/opinion/article-doug-ford-gives-up-a-gravy-plane-for-his-normal-clown-car/"
    }
  ]
}
Block 31 : ItemList
5 properties Valid
{
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  "@type": "ItemList",
  "name": "featured-stories-f0fO04GArpHJnT",
  "numberOfItems": 8,
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      "url": "/investing/personal-finance/article-canada-big-banks-mortgage-writeoffs-real-estate-markets/"
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      "url": "/culture/film-and-tv/film/article-michael-jackson-biopic-review-jaafar-jackson/"
    },
    {
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      "position": 4,
      "url": "/life/article-canadian-seniors-climate-change-activism/"
    },
    {
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      "position": 5,
      "url": "/life/first-person/article-why-i-always-send-my-kids-to-sleepaway-camp/"
    },
    {
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      "position": 6,
      "url": "/culture/stage/article-dance-nations-depiction-of-adolescent-intensity-gets-lost-in-its-utter/"
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    {
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      "position": 7,
      "url": "/business/article-l3harris-to-establish-f-35-sustainment-depot-in-quebec-as-ottawa/"
    },
    {
      "@type": "ListItem",
      "position": 8,
      "url": "/podcasts/article-why-friendship-is-the-most-important-relationship-youre-ignoring/"
    }
  ]
}
Block 32 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "image-top-f0f5TbIfMNin24R",
  "numberOfItems": 4,
  "itemListElement": [
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      "position": 1,
      "url": "/opinion/article-news-to-me-priorities-priorities/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "url": "/canada/science/article-cosmic-catcher-at-25-the-iconic-canadarm2-has-quietly-become-an-all/"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "url": "/life/style/food-and-drink/article-ontario-winemakers-unite-to-blend-barrels-for-charity-auction/"
    },
    {
      "@type": "ListItem",
      "position": 4,
      "url": "/business/article-strait-of-hormuz-rogers-iran-canada-drone-anthropic-ai/"
    }
  ]
}
Block 33 : ItemList
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "name": "package-video-f0fbryz9MNin2fr",
  "numberOfItems": 8,
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "/world/video-british-royals-commemorate-the-life-of-queen-elizabeth-ii-on-centenary/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "url": "/world/video-us-does-not-want-to-extend-truce-with-iran-trump-says/"
    },
    {
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