Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

A+

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

78/100

Site name appears as

Page title	National Retail Federation
og:site_name	—
twitter:site	—
Organization.name	National Retail Federation

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

mailto link

Findings

Missing brand name in: og:site_name, twitter:site
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
Consider adding contactPoint — helps appear in "contact us" rich results
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

147 links checked, 147 healthy, 0 broken

PASS

147 links checked, 147 healthy, 0 broken

147 of 147 links are healthy

147 total 136 healthy 11 redirects

Redirects (11)

URL	Destination	Found in
https://account.nrf.com/?callbackUrl=htt...	https://account.nrf.com/?callbackUrl=htt...	`<a>`
https://account.nrf.com?callbackUrl=http...	https://account.nrf.com?callbackUrl=http...	`<a>`
https://nrf.com/events/nrfbigshoweurope	https://nrf.com/events/nrfbigshoweurope	`<a>`
https://nrf.com/research-insights/center...	https://nrf.com/research-insights/center...	`<a>`
https://nrffoundation.org/riseup/about	https://nrffoundation.org/riseup/about	`<a>`
https://nrf.com/podcast/	https://nrf.com/podcast/	`<a>`
https://nrf.com/events/state-retail-and-...	https://nrf.com/events/state-retail-and-...	`<a>`
https://nrf.com/nrfcom/blog/washingtons-...	https://nrf.com/nrfcom/blog/washingtons-...	`<a>`
https://nrf.com/nrfcom/blog/whats-next-i...	https://nrf.com/nrfcom/blog/whats-next-i...	`<a>`
https://nrf.com/nrfcom/blog/global-confl...	https://nrf.com/nrfcom/blog/global-confl...	`<a>`
https://newsletter.smartbrief.com/NRF?ca...	https://newsletter.smartbrief.com/NRF?ca...	`<a>`

200 https://nrf.com/_next/static/media/9e82d62334b205f4-s.p.woff... <link>

200 https://nrf.com/_next/static/media/b957ea75a84b6ea7-s.p.woff... <link>

200 https://nrf.com/_next/static/media/eafabf029ad39a43-s.p.woff... <link>

200 https://a-us.storyblok.com/f/1021220/1000x667/5607dedc61/202... <link>

200 https://a-us.storyblok.com/f/1021220/1000x667/9240f5ae81/202... <link>

200 https://a-us.storyblok.com/f/1021220/700x700/f0b80f2e39/2026... <link>

200 https://a-us.storyblok.com/f/1021220/360x400/a22174bf42/nrf_... <link>

200 https://a-us.storyblok.com/f/1021220/1000x667/03dd1471a2/202... <link>

200 https://a-us.storyblok.com/f/1021220/1440x1440/999aed32f3/rg... <link>

200 https://nrf.com/_next/static/css/d6eae92eb4940f94.css <link>

200 https://nrf.com/_next/static/css/00588f3a620c68a8.css <link>

200 https://nrf.com/_next/static/css/4ae198a16ad791b7.css <link>

200 https://nrf.com/_next/static/css/8a0c0dd149929784.css <link>

200 https://nrf.com/_next/static/css/2ffaed7f3700cebc.css <link>

200 https://nrf.com/_next/static/css/78ec2d6e654e32e4.css <link>

200 https://nrf.com/_next/static/css/ff2f896a9104a6c3.css <link>

200 https://nrf.com/_next/static/css/e015d68c2ae4acd7.css <link>

200 https://nrf.com/_next/static/css/3bb562d967eedd39.css <link>

200 https://nrf.com/_next/static/css/0b9854359d34b228.css <link>

200 https://nrf.com/_next/static/css/92ce939ae3f518f2.css <link>

200 https://nrf.com/_next/static/css/56c3df4e36ebf8aa.css <link>

200 https://nrf.com/_next/static/css/4471ebd00fe09a33.css <link>

200 https://nrf.com/_next/static/css/2c06cf2cb67baade.css <link>

200 https://nrf.com/_next/static/css/dac8abf2dcafc34e.css <link>

200 https://nrf.com/_next/static/chunks/webpack-8243c08cd4e4b338... <link>

200 https://e.infogram.com/js/dist/embed-loader-min.js <script>

200 https://nrf.com/_next/static/chunks/fd9d1056-6bbc0661787953b... <script>

200 https://nrf.com/_next/static/chunks/117-0f1e663ea89d2203.js <script>

200 https://nrf.com/_next/static/chunks/main-app-d96c10add04e76c... <script>

200 https://nrf.com/_next/static/chunks/e37a0b60-9a8b54b246455f0... <script>

200 https://nrf.com/_next/static/chunks/app/layout-eb3508d120382... <script>

200 https://nrf.com/_next/static/chunks/94-7380ef5737b5ed61.js <script>

200 https://nrf.com/_next/static/chunks/app/page-fafe338693fe3bc... <script>

200 https://cdn.bc0a.com/autopilot/f00000000171211/autopilot_sdk... <link>

200 https://nrf.com/insider.js <link>

200 https://nrf.api.useinsider.com/ins.js?id=10012927 <link>

200 https://nrf.com/favicon.ico <link>

200 https://nrf.com <link>

200 https://nrf.com/_next/static/chunks/polyfills-42372ed130431b... <script>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

nrf.com

National Retail Federation

The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — National Retail Federation
twitter:description — The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retai...
twitter:image — https://a-us.storyblok.com/f/1020215/300x61/dfd396fe44/nrf-logo.svg

NRF.COM

National Retail Federation

The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.

Preview quality · Facebook A · 85/100

og:title — National Retail Federation
og:description — The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retai...
og:image — https://a-us.storyblok.com/f/1020215/300x61/dfd396fe44/nrf-logo.svg
og:type — website
og:url — https://nrf.com
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

National Retail Federation

nrf.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (154 chars / 150 max)

og:title — National Retail Federation
og:description — The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retai...
og:image — https://a-us.storyblok.com/f/1020215/300x61/dfd396fe44/nrf-logo.svg

Description will be truncated on LinkedIn (154 chars, max 150)
→ Tighten og:description to ≤150 characters

nrf.com

National Retail Federation

The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.

Preview quality · Slack A+ · 100/100

og:title — National Retail Federation
og:description — The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retai...
og:image — https://a-us.storyblok.com/f/1020215/300x61/dfd396fe44/nrf-logo.svg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing recommended property "sameAs" for Organization

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

8 properties Valid

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "https://nrf.com",
  "name": "National Retail Federation",
  "description": "The National Retail Federation is the world’s largest retail trade association.",
  "email": "contact@nrf.com",
  "logo": "https://a-us.storyblok.com/f/1020215/300x61/dfd396fe44/nrf-logo.svg",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1101 New York Ave NW",
    "addressLocality": "Washington",
    "addressRegion": "DC",
    "postalCode": "20005",
    "addressCountry": "US"
  }
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.