Skip to content
https://apps.apple.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://apps.apple.com//assets/images/share/app-store.png
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://apps.apple.com//assets/images/share/app-store.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

apps.apple.com

Today for iPhone - App Store

Find apps and games for iPhone, iPad, Mac, and more on the App Store.

Preview quality · Twitter/X C · 65/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — Today for iPhone - App Store
  • twitter:description — Find apps and games for iPhone, iPad, Mac, and more on the App Store.
  • twitter:image — https://apps.apple.com//assets/images/share/app-store.png
  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

APPS.APPLE.COM

Today for iPhone - App Store

Find apps and games for iPhone, iPad, Mac, and more on the App Store.

Preview quality · Facebook A · 85/100
  • og:title — Today for iPhone - App Store
  • og:description — Find apps and games for iPhone, iPad, Mac, and more on the App Store.
  • og:image — https://apps.apple.com//assets/images/share/app-store.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://apps.apple.com/us/iphone/today
  • og:site_name — App Store

Today for iPhone - App Store

apps.apple.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Today for iPhone - App Store
  • og:description — Find apps and games for iPhone, iPad, Mac, and more on the App Store.
  • og:image — https://apps.apple.com//assets/images/share/app-store.png

apps.apple.com

Today for iPhone - App Store

Find apps and games for iPhone, iPad, Mac, and more on the App Store.

Preview quality · Slack A+ · 100/100
  • og:title — Today for iPhone - App Store
  • og:description — Find apps and games for iPhone, iPad, Mac, and more on the App Store.
  • og:image — https://apps.apple.com//assets/images/share/app-store.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

B

84/100

Site name appears as

Page titleApp Store
og:site_nameApp Store
twitter:site@AppStore
Organization.nameApp Store

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • twitter:card missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization
8 properties Valid
{
  "@context": "https://schema.org",
  "@id": "https://apps.apple.com/#organization",
  "@type": "Organization",
  "name": "App Store",
  "url": "https://apps.apple.com",
  "logo": "https://apps.apple.com/assets/app-store.png",
  "sameAs": [
    "https://www.wikidata.org/wiki/Q368215",
    "https://twitter.com/AppStore",
    "https://www.instagram.com/appstore/",
    "https://www.facebook.com/appstore/"
  ],
  "parentOrganization": {
    "@type": "Organization",
    "name": "Apple",
    "@id": "https://www.apple.com/#organization",
    "url": "https://www.apple.com/"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback