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https://tate.org.uk

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
82
GRADE
B
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

68/100

Site name appears as

Page titleTate
og:site_nameTate
twitter:site@tate
Organization.name

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: Organization.name
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (4 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 4 chars Expected: 25–60 chars
Info::
og:description is long (250 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 250 chars Expected: 55–200 chars
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 250 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

tate.org.uk

Tate

Tate is a family of art galleries in London, Liverpool and Cornwall, known as Tate Modern, Tate Britain, Tate St Ives and Tate Liverpool + RIBA North. Tate art museum houses the UK's collection of British art from 1500 and of international modern art

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (250 chars / 200 max)

  • twitter:card — summary
  • twitter:title — Tate
  • twitter:description — Tate is a family of art galleries in London, Liverpool and Cornwall, known as Tate Modern, Tate Britain, Tate St Ives...
  • twitter:image — https://media.tate.org.uk/aztate-prd-ew-dg-wgtail-st1-ctr-data/images/.width-600_tTjz0b0.jpg
  • Description will be truncated on Twitter/X (250 chars, max 200)

    → Tighten the description to ≤200 characters

TATE.ORG.UK

Tate

Tate is a family of art galleries in London, Liverpool and Cornwall, known as Tate Modern, Tate Britain, Tate St Ives and Tate Liverpool + RIBA North. Tate art museum houses the UK's collection of British art from 1500 and of international modern art

Preview quality · Facebook B · 80/100

Description will be truncated (250 chars / 155 max)

  • og:title — Tate
  • og:description — Tate is a family of art galleries in London, Liverpool and Cornwall, known as Tate Modern, Tate Britain, Tate St Ives...
  • og:image — https://media.tate.org.uk/aztate-prd-ew-dg-wgtail-st1-ctr-data/images/.width-600_tTjz0b0.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.tate.org.uk/
  • og:site_name — Tate
  • Description will be truncated on Facebook (250 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (600×750)

    → Upload an image ≥1200×630 for the large preview card

Tate

tate.org.uk

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (250 chars / 150 max)

  • og:title — Tate
  • og:description — Tate is a family of art galleries in London, Liverpool and Cornwall, known as Tate Modern, Tate Britain, Tate St Ives...
  • og:image — https://media.tate.org.uk/aztate-prd-ew-dg-wgtail-st1-ctr-data/images/.width-600_tTjz0b0.jpg
  • Description will be truncated on LinkedIn (250 chars, max 150)

    → Tighten og:description to ≤150 characters

tate.org.uk

Tate

Tate is a family of art galleries in London, Liverpool and Cornwall, known as Tate Modern, Tate Britain, Tate St Ives and Tate Liverpool + RIBA North. Tate art museum houses the UK's collection of British art from 1500 and of international modern art

Preview quality · Slack A+ · 100/100
  • og:title — Tate
  • og:description — Tate is a family of art galleries in London, Liverpool and Cornwall, known as Tate Modern, Tate Britain, Tate St Ives...
  • og:image — https://media.tate.org.uk/aztate-prd-ew-dg-wgtail-st1-ctr-data/images/.width-600_tTjz0b0.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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