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https://adafruit.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
88
GRADE
B
FIX
1
REVIEW
3
PASS
2
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
2 PASS 3 REVIEW 1 FIX
D
Schema Markup Audit
Action
1 schema types detected
FIX

Rich result eligibility

WebSite Not eligible

Sitelinks search box

Missing: name

Detected schema types

WebSite json-ld → Sitelinks search box
1/2 required · 1/1 recommended
Required fields (Google)
  • name — Add the site name Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type

Missing schema opportunities

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

B
Canonical URL
Minor issues
REVIEW
Minor issues
Warning::
No canonical tag found
Search engines will determine the canonical URL themselves, which may cause duplicate content issues.
No Canonical URL Set
Page URL https://adafruit.com Canonical (not set)

Search engines will determine the canonical URL themselves, which may cause duplicate content issues.

Why this matters

Without a canonical, Google may treat each URL variant (with/without slash, with tracking params, http/https) as duplicate content and split ranking.

Learn more ▾

A canonical link tells Google which URL is the 'real' one when multiple URLs serve identical content. Without it, link equity gets split across variants and none of them rank as well as a single canonical version would. One <link rel="canonical"> tag in <head> covers it.

Source: Google Search Central

B
Content Depth
464 words, Difficult
REVIEW
464 words, Difficult
Info::
Page has 464 words of content
Info::
Reading level: Difficult (grade 12)
464 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 12

Text-to-HTML Ratio

6% text 94% HTML

3 KB / 46 KB

B
Image SEO
25 images, 8 descriptive filenames
REVIEW
25 images, 8 descriptive filenames
Warning::
68% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
8 descriptive
0 hash-based
17 generic
25 total
FilenameQualityAltIssues
6498-00.jpggeneric✓1
Current: 6498-00.jpg
Suggested: 100x75.jpg
6491-00.jpggeneric✓1
Current: 6491-00.jpg
Suggested: 100x75.jpg
6490-00.jpggeneric✓1
Current: 6490-00.jpg
Suggested: 100x75.jpg
6489-00.jpggeneric✓1
Current: 6489-00.jpg
Suggested: 100x75.jpg
6407-05.jpggeneric✓1
Current: 6407-05.jpg
Suggested: 100x75.jpg
6354-06.jpggeneric✓1
Current: 6354-06.jpg
Suggested: 100x75.jpg
6333-04.jpggeneric✓1
Current: 6333-04.jpg
Suggested: 100x75.jpg
6250-00.jpggeneric✓1
Current: 6250-00.jpg
Suggested: 100x75.jpg
6498-00.jpggeneric✓1
Current: 6498-00.jpg
Suggested: 310x233.jpg
6491-00.jpggeneric✓1
Current: 6491-00.jpg
Suggested: 310x233.jpg
6490-00.jpggeneric✓1
Current: 6490-00.jpg
Suggested: 310x233.jpg
6489-00.jpggeneric✓1
Current: 6489-00.jpg
Suggested: 310x233.jpg
20250317-124421-12.jpggeneric✓1
Current: 20250317-124421-12.jpg
Suggested: home-ads.jpg
6407-05.jpggeneric✓1
Current: 6407-05.jpg
Suggested: 310x233.jpg
6354-06.jpggeneric✓1
Current: 6354-06.jpg
Suggested: 310x233.jpg
6333-04.jpggeneric✓1
Current: 6333-04.jpg
Suggested: 310x233.jpg
6250-00.jpggeneric✓1
Current: 6250-00.jpg
Suggested: 310x233.jpg

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Adafruit Industries, Unique & fun DIY electronics and kits
Info::
Title length (58 chars) is optimal
Title

"Adafruit Industries, Unique & fun DIY electronics and kits"

58 characters Optimal ✓
Robots: Indexable (no restrictions)
Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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