Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
59/100
Site name appears as
| Page title | Economist Intelligence Unit | |
| og:site_name | Economist Intelligence Unit | |
| twitter:site | @theeiu | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
20/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks102 links checked, 101 healthy, 1 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://eiu.com/favicon.ico | <link> | Not Found |
| 403 | https://www.eiu.com/n/xmlrpc.php?rsd | <link> | Forbidden |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Open GraphOpen Graph tags are well configured for social sharing.PASS
Preview

eiu.com
Global Insights & Market Intelligence
EIU is the world leader in global business intelligence & market insights. View our solutions & read our insights today to make strategic & impactful decisions.
- twitter:card — summary_large_image
- twitter:title — Global Insights & Market Intelligence
- twitter:description — EIU is the world leader in global business intelligence & market insights. View our solutions & read our insights tod...
- twitter:image — falling back from og:image

EIU.COM
Global Insights & Market Intelligence
EIU is the world leader in global business intelligence & market insights. View our solutions & read our insights today to make strategic & impactful decisions.
Description will be truncated (160 chars / 155 max)
- og:title — Global Insights & Market Intelligence
- og:description — EIU is the world leader in global business intelligence & market insights. View our solutions & read our insights tod...
- og:image — https://www.eiu.com/n/wp-content/uploads/2019/10/shutterstock_1184978059-1024x576.png
- og:type — website
- og:url — https://www.eiu.com/n/
- og:site_name — Economist Intelligence Unit
Description will be truncated on Facebook (160 chars, max 155)
→ Tighten og:description to ≤155 characters
og:image is below recommended size (1024×576)
→ Upload an image ≥1200×630 for the large preview card

Global Insights & Market Intelligence
eiu.com
Description will be truncated (160 chars / 150 max)
- og:title — Global Insights & Market Intelligence
- og:description — EIU is the world leader in global business intelligence & market insights. View our solutions & read our insights tod...
- og:image — https://www.eiu.com/n/wp-content/uploads/2019/10/shutterstock_1184978059-1024x576.png
Description will be truncated on LinkedIn (160 chars, max 150)
→ Tighten og:description to ≤150 characters
eiu.com
Global Insights & Market Intelligence
EIU is the world leader in global business intelligence & market insights. View our solutions & read our insights today to make strategic & impactful decisions.

- og:title — Global Insights & Market Intelligence
- og:description — EIU is the world leader in global business intelligence & market insights. View our solutions & read our insights tod...
- og:image — https://www.eiu.com/n/wp-content/uploads/2019/10/shutterstock_1184978059-1024x576.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | ⚠ | — | — | — |
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.eiu.com/n/",
"url": "https://www.eiu.com/n/",
"name": "Global Insights & Market Intelligence | Economist Intelligence Unit",
"isPartOf": {
"@id": "https://www.eiu.com/n/#website"
},
"primaryImageOfPage": {
"@id": "https://www.eiu.com/n/#primaryimage"
},
"image": {
"@id": "https://www.eiu.com/n/#primaryimage"
},
"thumbnailUrl": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp",
"datePublished": "2019-09-27T07:44:16+00:00",
"dateModified": "2026-04-08T09:10:46+00:00",
"description": "EIU is the world leader in global business intelligence & market insights. View our solutions & read our insights today to make strategic & impactful decisions.",
"breadcrumb": {
"@id": "https://www.eiu.com/n/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.eiu.com/n/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.eiu.com/n/#primaryimage",
"url": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp",
"contentUrl": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.eiu.com/n/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.eiu.com/n/#website",
"url": "https://www.eiu.com/n/",
"name": "Economist Intelligence Unit",
"description": "The world's leading provider of country analysis and forecasts",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.eiu.com/n/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}