Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DOpen GraphActionOpen Graph tags need attention — social sharing previews may be incomplete.FIX
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
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Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
Learn more ▾ ▴
og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
Preview
womenshealth.gov
Home | Office on Women's Health
No description
- twitter:card — summary_large_image
- twitter:title — OASH | Office on Women's Health
- twitter:description — falling back from <meta name=description>
- twitter:image — Add twitter:image — preview card without an image looks broken
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
WOMENSHEALTH.GOV
Home | Office on Women's Health
No description
- og:title — Home | Office on Women's Health
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — https://womenshealth.gov/node/1234
- og:site_name — Office on Women's Health
No preview image for Facebook
→ Add og:image (recommended 1200×630)
Home | Office on Women's Health
womenshealth.gov
Description will be truncated (155 chars / 150 max)
- og:title — Home | Office on Women's Health
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (155 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
womenshealth.gov
Home | Office on Women's Health
No description
- og:title — Home | Office on Women's Health
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
31/100
Site name appears as
| Page title | Office on Women's Health | |
| og:site_name | Office on Women's Health | |
| twitter:site | @womenshealth | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
8/15single size only
Social share image
0/20Meta completeness
8/20Organization schema
0/15Contact info discoverable
10/10contact page + tel link
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BLinks200 links checked, 196 healthy, 3 brokenREVIEW
Broken Links (3)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://www.cdc.gov/coronavirus/2019-ncov/if-you-a... | <a> | Not Found |
| ERR | https://gateway.womenshealth.gov | <a> | Get "https://gateway.womenshealth.gov": ... |
| ERR | https://www.girlshealth.gov | <a> | Get "https://www.girlshealth.gov": tls: ... |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths