Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 13.2 MB (4.1 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€638 investment → €14,326/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~30%.
- Page takes 6.3s to loadUsers abandon at ~3s — you're 3.8s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 4.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 1 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedGDPR: EUR 10.000 – EUR 20.000.000
- 1 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€10.440 /mo
+29.7pp bounce · ~2,967 lost visitors/mo
CPC: EUR 3.52
Bandwidth Waste
€0,95 /mo
12824.4 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~1.3 MB per page loadSaves €0,95/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.60 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
6.31 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
4.84 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.390
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.18 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
31.76 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
885 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.59 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
920 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.357
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.94 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.45 s
Categories
8Performance
Page weighs 13.2 MB (4.1 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cloudflare sites score 96+ on Sustainability; you're at 60 — closing this gap is the highest-leverage improvement.
Technology stack
Adobe Client Data Layer 2.0.2, hosted on AWS, with AWS CloudFront CDN
Stack Architecture
Adobe Analytics 
Adobe Experience Platform Launch 
DoubleClick Floodlight 
Facebook Login 
Google Analytics 
Google Tag Manager 
Linkedin Insight Tag 
Optimizely 
Pelcro 
Stripe 3
Adobe Client Data Layer 2.0.2
Cloudflare Facebook Facebook SDK Flickity 
Goober 
Google Font API Google Search Console Google Workspace HSTS 
Lytics 3.1.5
Open Graph 
RSS 
Sentry 10.49.0
ServiceNow 
Webpack 
reCAPTCHA 
AWS CloudFront Amazon CloudFront 
Amazon S3 
Envoy 
AWS Amazon Web Services All Detected Technologies (33)
Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds.
Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.
Envoy is an open-source edge and service proxy, designed for cloud-native applications.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Adobe Client Data Layer is a framework of JavaScript objects on your site that contains all variable values used in your implementation.
Flickity is a JavaScript slider library, built by David DeSandro of Metafizzy fame.
Goober is a minified CSS-in-JS styling solution.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Lytics is a customer data platform built for marketing teams.
Open Graph is a protocol that is used to integrate any web page into the social graph.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
ServiceNow is a cloud computing platform to help companies manage digital workflows for enterprise operations.
Webpack is an open-source JavaScript module bundler.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.
Facebook Login is a way for people to create accounts and log into your app across multiple platforms.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Optimizely is an experimentation platform that helps developers build and run A/B tests on websites.
Pelcro is a subscription and membership management software.
Stripe offers online payment processing for internet businesses as well as fraud prevention, invoicing and subscription management.
Observations (2)
No build tool detected
A framework (Adobe Client Data Layer) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
33 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (82)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Page weighs 13.2 MB (4.1 MB transferred)
- · 1 button(s) with no accessible text
Sprint 2: Core Fixes
+6Medium effort, high structural impact
- · 1 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found