Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 1 REVIEW 1 FIX

Open Graph

Action

Open Graph tags need attention — social sharing previews may be incomplete.

FIX

Open Graph tags need attention — social sharing previews may be incomplete.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.deseret.com/pf/resources/deseretnews/assets/images/pb/fallbackImage.png?d=348

Missing og:description

The og:description tag controls the description in social sharing previews.

og:title is short (12 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 12 chars Expected: 25–60 chars

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

Missing og:type

The og:type tag helps social platforms categorize the content.

URL: https://www.deseret.com/pf/resources/deseretnews/assets/images/pb/fallbackImage.png?d=348

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 12 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

deseret.com

Deseret News

No description

Preview quality · Twitter/X A · 85/100

twitter:card — summary_large_image
twitter:title — Deseret News
twitter:description — Add twitter:description to give the preview body text
twitter:image — https://www.deseret.com/pf/resources/deseretnews/assets/images/pb/fallbackImage.png?d=348

DESERET.COM

Deseret News

No description

Preview quality · Facebook D · 55/100

og:title — Deseret News
og:description — Add og:description to give the preview body text
og:image — https://www.deseret.com/pf/resources/deseretnews/assets/images/pb/fallbackImage.png?d=348
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — Deseret News

Deseret News

deseret.com

Preview quality · LinkedIn A · 85/100

og:title — Deseret News
og:description — Add og:description to give the preview body text
og:image — https://www.deseret.com/pf/resources/deseretnews/assets/images/pb/fallbackImage.png?d=348

deseret.com

Deseret News

No description

Preview quality · Slack A · 85/100

og:title — Deseret News
og:description — Add og:description to give the preview body text
og:image — https://www.deseret.com/pf/resources/deseretnews/assets/images/pb/fallbackImage.png?d=348

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 77/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

59/100

Site name appears as

Page title	Filter Icon
og:site_name	Deseret News
twitter:site	@deseret
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 199 healthy, 1 broken

PASS

200 links checked, 199 healthy, 1 broken

199 of 200 links are healthy

Broken link: https://js.gumgum.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

200 total 197 healthy 1 broken 2 redirects

Broken Links (2)

Status	URL	Found in	Error
404	https://js.gumgum.com	`<link>`	Not Found
403	https://accounts.google.com/gsi/client	`<script>`	Forbidden

Redirects (2)

URL	Destination	Found in	Hops
https://challenges.cloudflare.com/turnst...	https://challenges.cloudflare.com/turnst...	`<script>`	0
https://www.deseret.com/magazine/	https://www.deseret.com/magazine/	`<a>`	0

200 https://fonts.googleapis.com/css?family=Archivo:400,500|Arim... <link>

200 https://cdn.cxense.com/cx.js <script>

200 https://c.amazon-adsystem.com/aax2/apstag.js <script>

200 https://id.deseret.com/id/api/v1/identity/token/verify?brows... <script>

200 https://pagead2.googlesyndication.com/pagead/js/rum.js <script>

200 https://cdn.cxense.com/cx.cce.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-YNRPD2MVFD&cx=... <script>

200 https://cdn.tinypass.com/api/tinypass.min.js <script>

200 https://d2ogoirb28wat7.cloudfront.net/bl-682065e-49e47ee4.js <script>

200 https://d2ogoirb28wat7.cloudfront.net/b-1d867af-bfaa531f.js <script>

200 https://deseret.com/pf/resources/deseretnews/assets/images/p... <link>

200 https://deseret.com/pf/resources/deseretnews/assets/images/d... <link>

200 https://deseret.com/pf/resources/deseretnews/assets/images/i... <link>

200 https://uploads.deseret.com/deseretnews/icons/shop.svg?d=348 <link>

200 https://deseret.com/pf/resources/deseretnews/assets/images/i... <link>

200 https://restrainstorm.com/v2ghq4H8pSqsSE5TvCRMeg19JrcNjnOdwd... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-W9QHGH <script>

200 https://experience.piano.io/xbuilder/experience/load?aid=Ta1... <script>

200 https://htlbid.com/v3/deseret.com/htlbid.js <script>

200 https://tagan.adlightning.com/deseretdigital/op.js <script>

200 https://cdnjs.cloudflare.com/polyfill/v3/polyfill.min.js?ver... <script>

200 https://s.ntv.io/serve/load.js <script>

200 https://uploads.deseret.com/scripts/deseret-scripts.arc.min.... <script>

200 https://deseret.com/pf/resources/deseretnews/assets/images/i... <link>

200 https://www.deseret.com/rss/latest.rss <link>

200 https://deseret.com/pf/resources/deseretnews/favicon.png?d=3... <link>

200 https://deseret.com/pf/resources/deseretnews/assets/images/d... <link>

200 https://www.deseret.com <link>

200 https://deseret.com/pf/dist/engine/react.js?d=348&mxId=00000... <script>

200 https://deseret.com/pf/dist/components/combinations/deseretn... <script>

200 https://cookie-cdn.cookiepro.com/scripttemplates/otSDKStub.j... <script>

200 https://htlbid.com/v3/deseret.com/htlbid.css <link>

200 https://deseretnews.coral.coralproject.net/assets/js/count.j... <script>

200 https://use.typekit.net/zwt2mhd.css <link>

200 https://deseret.com/pf/dist/components/output-types/deseretn... <link>

200 https://deseret.com/pf/dist/components/combinations/deseretn... <link>

200 https://deseret.com/pf/dist/css/deseretnews.css?d=348&mxId=0... <link>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage

9 properties Valid

{
  "@context": "http://schema.org",
  "@type": "WebPage",
  "url": "https://www.deseret.com",
  "description": "",
  "name": "",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": [
      "/html/head/title",
      "/html/head/meta[@name='description']/@content"
    ]
  },
  "publisher": {
    "@type": "NewsMediaOrganization",
    "foundingDate": "1850-06-15",
    "url": "https://www.deseret.com",
    "name": "Deseret News",
    "sameAs": [
      "https://twitter.com/deseret",
      "https://www.facebook.com/deseretnews",
      "https://www.instagram.com/deseretnews/"
    ],
    "logo": {
      "@type": "ImageObject",
      "url": "https://uploads.deseret.com/deseretnews/deseret-logo.svg",
      "height": 68,
      "width": 600
    }
  },
  "datePublished": "",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://www.deseret.com"
  }
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.