Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
F
35/100
Site name appears as
| Page title | ELLE | |
| og:site_name | ELLE | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
12/15covers apple-touch-icon
Social share image
0/20Meta completeness
8/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Missing brand name in: twitter:site, Organization.name
- No social share image — shared links render as bare URLs
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- og:image missing
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
71 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
241 charsDescriptions over 200 characters may be truncated in social sharing previews.
55–200 charsog:description borderline-too-long — social platforms truncate around ~200 chars.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
elle.com
Fashion Magazine - Beauty Tips, Fashion Trends, & Celebrity News - ELLE
Watch runway shows from the hottest fashion designers, scope out the best-dressed celebrities on the red carpet, discover the latest and greatest beauty products to maintain a healthy glow, and get a sneak peek at our celebrity cover shoots.
Title will be truncated (71 chars / 70 max)
Description will be truncated (241 chars / 200 max)
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — Add twitter:image — preview card without an image looks broken
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Title will be truncated on Twitter/X (71 chars, max 70)
→ Shorten the title to ≤70 characters
Description will be truncated on Twitter/X (241 chars, max 200)
→ Tighten the description to ≤200 characters
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
ELLE.COM
Fashion Magazine - Beauty Tips, Fashion Trends, & Celebrity News - ELLE
Watch runway shows from the hottest fashion designers, scope out the best-dressed celebrities on the red carpet, discover the latest and greatest beauty products to maintain a healthy glow, and get a sneak peek at our celebrity cover shoots.
Title will be truncated (71 chars / 60 max)
Description will be truncated (241 chars / 155 max)
- og:title — Fashion Magazine - Beauty Tips, Fashion Trends, & Celebrity News - ELLE
- og:description — Watch runway shows from the hottest fashion designers, scope out the best-dressed celebrities on the red carpet, disc...
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — ELLE
Title will be truncated on Facebook (71 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (241 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
Fashion Magazine - Beauty Tips, Fashion Trends, & Celebrity News - ELLE
elle.com
Description will be truncated (241 chars / 150 max)
- og:title — Fashion Magazine - Beauty Tips, Fashion Trends, & Celebrity News - ELLE
- og:description — Watch runway shows from the hottest fashion designers, scope out the best-dressed celebrities on the red carpet, disc...
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (241 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
elle.com
Fashion Magazine - Beauty Tips, Fashion Trends, & Celebrity News - ELLE
Watch runway shows from the hottest fashion designers, scope out the best-dressed celebrities on the red carpet, discover the latest and greatest beauty products to maintain a healthy glow, and get a sneak peek at our celebrity cover shoots.
- og:title — Fashion Magazine - Beauty Tips, Fashion Trends, & Celebrity News - ELLE
- og:description — Watch runway shows from the hottest fashion designers, scope out the best-dressed celebrities on the red carpet, disc...
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.
Learn more ▾ ▴
Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.
Source: schema.org / Google Search Central
JSON-LD Blocks
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"name": "Dakota Johnson Proves the Perfect Spring Outfit Only Needs 5 Pieces"
},
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"url": "https://www.elle.com/culture/movies-tv/a63456558/silo-season-3-release-date-news-cast-plot-details/",
"name": "See the First Teaser and Images From <em>Silo</em> Season 3"
},
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"name": "Bulgari’s New Fragrance Bottles the Scent of Its Luxury Hotels"
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"name": "Giorgio Armani’s Legacy Comes Into Focus in ‘Armani / Archivio’"
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"url": "https://www.elle.com/fashion/jewelry/a70952593/best-jewelry-launches-april-2026/",
"name": "Emily Blunt Sparkled in Mikimoto High Jewelry at the <em>Devil Wears Prada 2 </em>Premiere"
},
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"url": "https://www.elle.com/beauty/hair/a65831725/best-claw-clips-for-hair/",
"name": "These 10 Claw Clips Will Turn Your Messy Bun Into a Statement"
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"url": "https://www.elle.com/beauty/makeup-skin-care/a71074723/demi-moore-lancome-campaign-interview-2026/",
"name": "Demi Moore’s Longevity Secrets Are Nothing Like <em>The Substance</em>: ‘Aging Is a Gift’"
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"name": "All the Can’t-Miss Deals ELLE Editors Are Shopping Before Sephora’s Spring Sale Ends"
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"name": "Watercolor Makeup Is Taking Over This Spring"
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"url": "https://www.elle.com/culture/movies-tv/a71075150/beef-season-3-news/",
"name": "Is <em>Beef</em> Ending With Its Season 2 Finale? Here’s What We Know"
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"name": "The First Teaser Trailer for <em>Practical Magic 2</em> Has Finally Arrived"
},
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"url": "https://www.elle.com/culture/movies-tv/a69711400/heated-rivalry-season-2-news-date-cast/",
"name": "<em>Heated Rivalry</em> Showrunner Jacob Tierney Teases How Season 2 Differs From Season 1"
},
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"url": "https://www.elle.com/culture/movies-tv/a71071801/euphoria-season-3-episode-release-schedule-dates-times/",
"name": "When and How to Watch <em>Euphoria</em> Season 3"
},
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"name": "<em>Euphoria</em> Season 3, Episode 2 Recap: I Believe in Capitalism"
},
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"url": "https://www.elle.com/fashion/shopping/a71074700/tourist-t-shirt-trend/",
"name": "Chanel Has Made ‘Tourist T-Shirts’ Cool Again. Here's How to Style the Affordable Souvenir"
},
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"@type": "ListItem",
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"url": "https://www.elle.com/fashion/shopping/a71006443/pink-jeans-trend-spring-2026/",
"name": "Pink Jeans Are Spring’s Surprise Hit—and They’re Easier to Style Than You Think"
},
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"url": "https://www.elle.com/fashion/shopping/a44390498/best-40th-birthday-gift-ideas/",
"name": "40 Chic Gift Ideas That Make a 40th Birthday Feel Extra Fabulous"
},
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"name": "Bootcut Jeans Are Back—Here’s What Shoes to Wear With Them"
},
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"url": "https://www.elle.com/culture/career-politics/a70835698/hawaii-floods-how-to-help-explained/",
"name": "How to Help People Impacted by the Floods in Hawaii"
},
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"url": "https://www.elle.com/horoscopes/daily/a60/aries-daily-horoscope/",
"name": "Aries Daily Horoscope"
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"url": "https://www.elle.com/horoscopes/daily/a98/taurus-daily-horoscope/",
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"url": "https://www.elle.com/horoscopes/daily/a99/gemini-daily-horoscope/",
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"name": "Models in Their 40s, 50s, and Even 60s Ruled Fashion Month"
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"url": "https://www.elle.com/fashion/a70396517/fall-2026-runway-shows-late-90s-fashion-trend/",
"name": "Why the Late ’90s Are Ruling the Runways This Season"
},
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"name": "Fashion Grails Are Going Up on the Auction Block"
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"url": "https://www.elle.com/fashion/celebrity-style/a71074482/meryl-streep-devil-wears-prada-2-premiere/",
"name": "Meryl Streep Is the Ultimate Editrix in Sarah Burton’s Givenchy at the <em>Devil Wears Prada 2</em> Premiere"
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"url": "https://www.elle.com/beauty/makeup-skin-care/a71042046/nonfiction-korean-fragrance-products-review/",
"name": "We Tried Nonfiction’s Cult Korean Perfumes—Here’s Our Full Review"
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"url": "https://www.elle.com/culture/celebrities/a71072006/why-timothee-chalamet-not-with-kylie-jenner-coachella-2026-weekend-2/",
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"name": "Kim Kardashian and Lewis Hamilton’s Date Night Looks Were Subtly in Sync"
},
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"url": "https://www.elle.com/fashion/shopping/a71050063/best-mothers-day-gifts-amazon/",
"name": "25 Chic Mother’s Day Gifts You Can Find on Amazon"
},
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"url": "https://www.elle.com/fashion/celebrity-style/a71054840/victoria-beckham-gap-collaboration/",
"name": "Victoria Beckham Brings Her ‘Wardrobe Building Blocks’ to Gap"
},
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"url": "https://www.elle.com/fashion/celebrity-style/a71043177/gwyneth-paltrow-gwyn-strangers-interview-2026/",
"name": "Gwyneth Paltrow Wants <em>Strangers</em> Updates, Too"
},
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"url": "https://www.elle.com/culture/celebrities/a71065489/hailey-bieber-justin-bieber-coachella-week-2-reaction/",
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"url": "https://www.elle.com/culture/celebrities/a71065227/pinkpantheress-manon-coachella/",
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},
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"name": "Lisa Makes a Surprise Appearance During Anyma’s Coachella Set"
},
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"url": "https://www.elle.com/culture/movies-tv/a71050805/beef-season-2-finale-ending-explained/",
"name": "The Final Shot of <em>Beef</em> Season 2 Speaks Volumes"
},
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"url": "https://www.elle.com/culture/celebrities/a71064738/olivia-rodrigo-addison-rae-surprise-coachella-appearance-new-single/",
"name": "Olivia Rodrigo Debuts New Single During Surprise Coachella Appearance With Addison Rae"
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