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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

41/100

Site name appears as

Page titleDer Bundesrat
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

10/20

twitter:image set; og:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add og:image — LinkedIn, Slack, Facebook ignore twitter:image
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is short (13 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 13 chars Expected: 25–60 chars
Info::
og:description is long (213 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 213 chars Expected: 55–200 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 13 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 213 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

admin.ch

Der Bundesrat

Die offizielle Seite der Schweizer Regierung. Mit den Informationen über ihre Entscheide und Tätigkeiten, über eidgenössische Volksabstimmungen sowie darüber, wie der Bundesrat als Kollegialregierung funktioniert.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (218 chars / 200 max)

  • twitter:card — summary
  • twitter:title — Der Bundesrat
  • twitter:description — Die offizielle Seite der Schweizer Regierung. Mit den Informationen über ihre Entscheide und Tätigkeiten, über eidgen...
  • twitter:image — https://prod-govadminch-hcms-sdweb.imgix.net/2026/03/26/01003046-7706-4536-b5d4-4679c73c5be0.jpg?w=1024&auto=format

  • Description will be truncated on Twitter/X (218 chars, max 200)

    → Tighten the description to ≤200 characters

ADMIN.CH

Der Bundesrat

Die offizielle Seite der Schweizer Regierung. Mit den Informationen über ihre Entscheide und Tätigkeiten, über eidgenössische Volksabstimmungen sowie darüber, wie der Bundesrat als Kollegialregierung funktioniert.

Preview quality · Facebook F · 30/100

Description will be truncated (218 chars / 155 max)

  • og:title — Der Bundesrat
  • og:description — Die offizielle Seite der Schweizer Regierung. Mit den Informationen über ihre Entscheide und Tätigkeiten, über eidgen...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — article
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (218 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

Der Bundesrat

admin.ch

Preview quality · LinkedIn D · 60/100

Description will be truncated (218 chars / 150 max)

  • og:title — Der Bundesrat
  • og:description — Die offizielle Seite der Schweizer Regierung. Mit den Informationen über ihre Entscheide und Tätigkeiten, über eidgen...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (218 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

admin.ch

Der Bundesrat

Die offizielle Seite der Schweizer Regierung. Mit den Informationen über ihre Entscheide und Tätigkeiten, über eidgenössische Volksabstimmungen sowie darüber, wie der Bundesrat als Kollegialregierung funktioniert.

Preview quality · Slack A+ · 95/100
  • og:title — Der Bundesrat
  • og:description — Die offizielle Seite der Schweizer Regierung. Mit den Informationen über ihre Entscheide und Tätigkeiten, über eidgen...
  • og:image — falling back from og:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 70/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image⚠
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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