Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Open Graph

Action

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://ni.scene7.com/is/image/ni/logo_2026?wid=450

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

Missing og:type

The og:type tag helps social platforms categorize the content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

URL: https://ni.scene7.com/is/image/ni/logo_2026?wid=450

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

ni.com

NI Test & Measurement Solutions from Emerson

National Instruments, a leading provider of software-connected automated test and measurement systems. Explore our hardware and software solutions.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — NI Test & Measurement Solutions from Emerson
twitter:description — National Instruments, a leading provider of software-connected automated test and measurement systems. Explore our ha...
twitter:image — https://ni.scene7.com/is/image/ni/logo_2026?wid=450

NI.COM

NI Test & Measurement Solutions from Emerson

National Instruments, a leading provider of software-connected automated test and measurement systems. Explore our hardware and software solutions.

Preview quality · Facebook D · 55/100

og:title — NI Test & Measurement Solutions from Emerson
og:description — National Instruments, a leading provider of software-connected automated test and measurement systems. Explore our ha...
og:image — https://ni.scene7.com/is/image/ni/logo_2026?wid=450
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

NI Test & Measurement Solutions from Emerson

ni.com

Preview quality · LinkedIn A+ · 100/100

og:title — NI Test & Measurement Solutions from Emerson
og:description — National Instruments, a leading provider of software-connected automated test and measurement systems. Explore our ha...
og:image — https://ni.scene7.com/is/image/ni/logo_2026?wid=450

ni.com

NI Test & Measurement Solutions from Emerson

National Instruments, a leading provider of software-connected automated test and measurement systems. Explore our hardware and software solutions.

Preview quality · Slack A+ · 100/100

og:title — NI Test & Measurement Solutions from Emerson
og:description — National Instruments, a leading provider of software-connected automated test and measurement systems. Explore our ha...
og:image — https://ni.scene7.com/is/image/ni/logo_2026?wid=450

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

80/100

Site name appears as

Page title	Filter Icon
og:site_name	—
twitter:site	@NIglobal
Organization.name	NI

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Consider adding contactPoint — helps appear in "contact us" rich results
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 198 healthy, 1 broken

PASS

200 links checked, 198 healthy, 1 broken

198 of 200 links are healthy

Broken link: https://bs.serving-sys.com/BurstingPipe/ActivityServer.bs...

Found in <script src>. Get "https://bs.serving-sys.com/BurstingPipe/ActivityServer.bs?cn=as&vn=omn&activityID=787854&advID=125764&var=s_3_Integrate_Sizmek_ACM_get_0&rnd=9192075251124": resolve bs.serving-sys.com: lookup bs.serving-sys.com on 1.1.1.1:53: no such host

Got: unreachable

Long redirect chain: http://www.ni.com/myni/dashboard/ (3 hops)

200 total 197 healthy 1 broken 2 redirects

Broken Links (1)

Status	URL	Found in	Error
ERR	https://bs.serving-sys.com/BurstingPipe/ActivitySe...	`<script>`	Get "https://bs.serving-sys.com/Bursting...

Redirects (2)

URL	Destination	Found in	Hops
https://www.ni.com/docs/	https://www.ni.com/docs/	`<a>`	0
https://learn.ni.com/learn	https://learn.ni.com/learn	`<a>`	0

200 https://www.googletagmanager.com/gtm.js?id=GTM-K585V5H&gtg_h... <script>

200 https://ni.com/nimetrics/?id=AW-1070178489&cx=c&gtm=4e64k0 <script>

200 https://fls.doubleclick.net/json?spot=9962514&src=&var=s_3_I... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-K585V5H <script>

200 https://ni.com/nimetrics/ <script>

200 https://ni.com/.rum/@adobe/helix-rum-js@%5E2/dist/micro.js <script>

200 https://www.ni.com/favicon.ico <link>

200 https://www.ni.com/en.html <link>

200 https://www.ni.com/de.html <link>

200 https://www.ni.com/es.html <link>

200 https://www.ni.com/zh-cn.html <link>

200 https://www.ni.com/fr.html <link>

200 https://www.ni.com/zh-tw.html <link>

200 https://www.ni.com/ja.html <link>

200 https://www.ni.com/ko.html <link>

200 https://ni.com/etc.clientlibs/ni-commons/components/page/mas... <script>

200 https://ni.com/niassets/fonts/financier-display/financier-di... <link>

200 https://ni.com/niassets/fonts/financier-display/FinancierDis... <link>

200 https://ni.com/niassets/fonts/founders-grotesk/founders-grot... <link>

200 https://ni.com/niassets/fonts/roboto-condensed-v13-latin_gre... <link>

200 https://ni.com/niassets/fonts/space-mono/SpaceMono-Regular.t... <link>

200 https://ni.com/niassets/bootstrap.min.css <link>

200 https://ni.com/niassets/ni-legacy.min.css <link>

200 https://ni.com/niassets/styleguide/assets/ni-rebrand.min.css <link>

200 https://ni.com/niassets/main.min.css <link>

200 https://js-cdn.dynatrace.com/jstag/188d956ec0f/bf91471sxa/33... <script>

200 https://ni.com/niassets/nim.js <link>

200 https://ni.com/niassets/legacy.js <script>

200 https://ni.com/niassets/js/loader.min.js <script>

200 https://www.ni.com/70533feeace8/484b70bb80b7/launch-92d1a827... <script>

200 https://www.ni.com/niassets/js/survey.js <script>

200 https://ni500z.btttag.com/btt.js <script>

200 https://www.ni.com/apple-touch-icon.png <link>

200 https://www.ni.com/favicon.ico?v=1 <link>

200 https://www.ni.com/favicon-32x32.png <link>

200 https://www.ni.com/favicon-16x16.png <link>

200 https://www.ni.com/site.webmanifest <link>

200 https://www.ni.com/safari-pinned-tab.svg <link>

200 https://www.ni.com/oneTrust_production/scripttemplates/otSDK... <script>

200 https://ni.com/etc.clientlibs/ni-commons/clientlibs/core-com... <link>

200 https://ni.com/etc.clientlibs/ni-commons/clientlibs/core-com... <script>

200 https://ni.com/etc.clientlibs/ni-commons/components/children... <script>

200 https://ni.com/etc.clientlibs/ni-commons/components/specialt... <script>

200 https://www.ni.com/oneTrust_production/scripttemplates/20251... <script>

200 https://www.ni.com/70533feeace8/484b70bb80b7/b54f4508b203/EX... <script>

200 https://googleads.g.doubleclick.net/pagead/viewthroughconver... <script>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Structured Data

2 JSON-LD block(s) found — structured data is well configured.

PASS

2 JSON-LD block(s) found — structured data is well configured.

Missing required property "name" for WebSite

The "name" property is required for the WebSite schema type.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

4 properties Valid

Missing required property: name

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.ni.com/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": " https://www.ni.com/en/search.html?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}

Block 2 : Organization

7 properties Valid

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "https://www.ni.com/",
  "name": "NI",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Austin",
    "addressRegion": "TX",
    "postalCode": "78759-3504",
    "streetAddress": "11500 N Mopac Expwy"
  },
  "sameAs": [
    "https://en.wikipedia.org/wiki/National_Instruments",
    "https://www.instagram.com/niglobal/",
    "https://www.facebook.com/NationalInstrumentsEMEIA",
    "https://www.wikidata.org/wiki/Q1544413"
  ],
  "logo": "https://ni.scene7.com/is/image/ni/logo_2020?fmt=png-alpha"
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.