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https://which.co.uk

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleFilter Icon
og:site_nameWhich?
twitter:site@whichuk
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://media.product.which.co.uk/prod/images/original/13e738bbb91f-which-og-thumb.jpg
URL: https://media.product.which.co.uk/prod/images/original/13e738bbb91f-which-og-thumb.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

which.co.uk

Which? | Expert testing, reviews and advice - Which?

Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Which? | Expert testing, reviews and advice - Which?
  • twitter:description — Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
  • twitter:image — https://media.product.which.co.uk/prod/images/original/13e738bbb91f-which-og-thumb.jpg

WHICH.CO.UK

Which? | Expert testing, reviews and advice - Which?

Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.

Preview quality · Facebook A+ · 100/100
  • og:title — Which? | Expert testing, reviews and advice - Which?
  • og:description — Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
  • og:image — https://media.product.which.co.uk/prod/images/original/13e738bbb91f-which-og-thumb.jpg
  • og:type — website
  • og:url — https://www.which.co.uk
  • og:site_name — Which?

Which? | Expert testing, reviews and advice - Which?

which.co.uk

Preview quality · LinkedIn A+ · 100/100
  • og:title — Which? | Expert testing, reviews and advice - Which?
  • og:description — Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
  • og:image — https://media.product.which.co.uk/prod/images/original/13e738bbb91f-which-og-thumb.jpg

which.co.uk

Which? | Expert testing, reviews and advice - Which?

Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.

Preview quality · Slack A+ · 100/100
  • og:title — Which? | Expert testing, reviews and advice - Which?
  • og:description — Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
  • og:image — https://media.product.which.co.uk/prod/images/original/13e738bbb91f-which-og-thumb.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
Custom type "ItemList" — unable to validate specific properties
Info::
3 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebPage
5 properties Valid
{
  "@type": "WebPage",
  "name": "Which? | Which? | Expert testing, reviews and advice",
  "description": "Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.",
  "url": "https://www.which.co.uk",
  "@context": "https://schema.org"
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Which?",
  "url": "https://www.which.co.uk",
  "publisher": {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Which?",
    "slogan": "Which? is the UK’s consumer champion. As an organisation we’re not for profit and all for protecting consumers – a powerful force for good, here to make life simpler, fairer and safer for everyone.",
    "url": "https://www.which.co.uk",
    "publishingPrinciples": "https://www.which.co.uk/about-which/who-we-are-azQ8t7R93VDg",
    "logo": {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://www.which.co.uk/static/images/logo.svg",
      "caption": "Which?"
    },
    "knowsAbout": [
      "Product reviews",
      "Consumer rights",
      "Switching services",
      "Trusted traders",
      "Wills and power of attorney",
      "Family",
      "Health",
      "Travel",
      "Cars",
      "TVs",
      "Computing",
      "Audio",
      "Phones",
      "Broadband",
      "Smart homes",
      "Refrigeration appliances",
      "Cooking appliances",
      "Dishwashing appliances",
      "Laundry appliances",
      "Vacuum cleaners",
      "Wearable technology",
      "Audio"
    ],
    "sameAs": [
      "https://en.wikipedia.org/wiki/Which%3F",
      "https://www.facebook.com/whichuk/",
      "https://x.com/whichuk",
      "https://www.youtube.com/which",
      "https://www.pinterest.co.uk/whichuk/",
      "https://www.instagram.com/whichuk/",
      "https://www.tiktok.com/@whichuk"
    ],
    "email": "mailto:support@which.co.uk",
    "employees": [
      {
        "@type": "Person",
        "name": "Anabel Hoult",
        "jobTitle": "CEO",
        "image": "https://media.product.which.co.uk/prod/images/article_image_1560px/4a8d56e34709-anabel-houltabout-us.jpg",
        "sameAs": [
          "https://uk.linkedin.com/in/anabel-hoult/"
        ]
      }
    ],
    "location": [
      {
        "@type": "Place",
        "name": "Which?",
        "sameAs": "https://www.which.co.uk",
        "telephone": "+442922670000",
        "address": {
          "@type": "PostalAddress",
          "name": "Which?",
          "streetAddress": "2 Marylebone Road",
          "addressLocality": "London",
          "addressRegion": "Greater London",
          "postalCode": "NW1 4DF",
          "addressCountry": "United Kingdom"
        }
      }
    ]
  }
}
Block 3 : ItemList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "ItemList",
  "itemListElement": [
    {
      "@type": "SiteNavigationElement",
      "name": "Which?",
      "url": "https://www.which.co.uk"
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Technology",
      "url": "https://www.which.co.uk/technology"
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Appliances",
      "url": "https://www.which.co.uk/appliances"
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Home & Garden",
      "url": "https://www.which.co.uk/home-and-garden"
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Money",
      "url": "https://www.which.co.uk/money"
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Family",
      "url": "https://www.which.co.uk/family"
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Health",
      "url": "https://www.which.co.uk/health"
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Cars",
      "url": "https://www.which.co.uk/cars"
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Travel",
      "url": "https://www.which.co.uk/travel"
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Consumer Rights",
      "url": "https://www.which.co.uk/consumer-rights"
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Trusted Traders",
      "url": "https://trustedtraders.which.co.uk/"
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Wills & power of attorney",
      "url": "https://whichwills.which.co.uk/"
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Compare Gas & Electricity Suppliers",
      "url": "https://energy.which.co.uk/"
    },
    {
      "@type": "SiteNavigationElement",
      "name": "Compare Providers",
      "url": "https://www.which.co.uk/compare-providers"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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