Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
C
61/100
Site name appears as
| Page title | The University of Alabama | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
12/15covers apple-touch-icon + SVG
Social share image
14/20og:image set; twitter:image missing
Meta completeness
20/20Organization schema
0/15Contact info discoverable
10/10contact page + tel link
Findings
- Missing brand name in: og:site_name, twitter:site, Organization.name
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- No Organization schema — Google can't render your logo in the knowledge panel
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Links117 links checked, 117 healthy, 0 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| 403 | https://assetfiles.ua.edu | <link> | Forbidden |
| 403 | https://www.ua.edu/xmlrpc.php?rsd | <link> | Forbidden |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| http://eop.ua.edu/ | http://eop.ua.edu/ | <a> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
22 charsIdeal length is 55–200 characters for social sharing previews.
55–200 charsog:description very short — provides little context in social cards.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview

ua.edu
Home - The University of Alabama | The University of Alabama
Where Legends Are Made
- twitter:card — summary_large_image
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image

UA.EDU
Home - The University of Alabama | The University of Alabama
Where Legends Are Made
- og:title — Home - The University of Alabama | The University of Alabama
- og:description — Where Legends Are Made
- og:image — https://www.ua.edu/wp-content/uploads/Legends-feature-300x300.avif
- og:type — website
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Home - The University of Alabama | The University of Alabama
ua.edu
- og:title — Home - The University of Alabama | The University of Alabama
- og:description — Where Legends Are Made
- og:image — https://www.ua.edu/wp-content/uploads/Legends-feature-300x300.avif
ua.edu
Home - The University of Alabama | The University of Alabama
Where Legends Are Made

- og:title — Home - The University of Alabama | The University of Alabama
- og:description — Where Legends Are Made
- og:image — https://www.ua.edu/wp-content/uploads/Legends-feature-300x300.avif
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollegeOrUniversity",
"@id": "https://www.ua.edu/#identity",
"name": "The University of Alabama",
"alternateName": [
"UA",
"University of Alabama",
"Bama"
],
"url": "https://www.ua.edu/",
"mainEntityOfPage": {
"@id": "https://www.ua.edu/#webpage"
},
"slogan": "Where Legends Are Made",
"foundingDate": "1831-04-12",
"telephone": "+1-205-348-6010",
"numberOfStudents": {
"@type": "QuantitativeValue",
"value": 39000,
"unitText": "approximate enrollment"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "739 University Blvd",
"addressLocality": "Tuscaloosa",
"addressRegion": "AL",
"postalCode": "35487",
"addressCountry": "US"
},
"location": {
"@id": "https://www.ua.edu/#campus"
},
"logo": {
"@type": "ImageObject",
"@id": "https://www.ua.edu/#logo",
"url": "https://assetfiles.ua.edu/brand/logos/UA_Wordmark-White.svg"
},
"image": {
"@id": "https://www.ua.edu/#logo"
},
"parentOrganization": {
"@id": "https://uasystem.edu/#identity"
},
"accreditedBy": {
"@id": "https://sacscoc.org/#identity"
},
"memberOf": [
{
"@type": "Organization",
"name": "Southeastern Conference",
"url": "https://www.secsports.com/"
}
],
"department": [
{
"@type": "CollegeOrUniversity",
"name": "Culverhouse College of Business",
"url": "https://culverhouse.ua.edu/"
},
{
"@type": "CollegeOrUniversity",
"name": "College of Arts and Sciences",
"url": "https://as.ua.edu/"
},
{
"@type": "CollegeOrUniversity",
"name": "College of Engineering",
"url": "https://eng.ua.edu/"
},
{
"@type": "CollegeOrUniversity",
"name": "College of Education",
"url": "https://education.ua.edu/"
},
{
"@type": "CollegeOrUniversity",
"name": "College of Communication and Information Sciences",
"url": "https://cis.ua.edu/"
},
{
"@type": "CollegeOrUniversity",
"name": "Capstone College of Nursing",
"url": "https://nursing.ua.edu/"
},
{
"@type": "CollegeOrUniversity",
"name": "School of Law",
"url": "https://law.ua.edu/"
},
{
"@type": "CollegeOrUniversity",
"name": "Graduate School",
"url": "https://graduate.ua.edu/"
}
],
"sameAs": [
"https://nces.ed.gov/ipeds/institution-profile/100751",
"https://www.wikidata.org/wiki/Q492318",
"https://en.wikipedia.org/wiki/University_of_Alabama",
"https://www.facebook.com/universityofalabama",
"https://www.linkedin.com/school/university-of-alabama/",
"https://x.com/UofAlabama",
"https://twitter.com/UofAlabama",
"https://www.instagram.com/univofalabama/",
"https://www.youtube.com/@UniversityofAlabama",
"https://www.tiktok.com/@univofalabama"
],
"hasMap": "https://ua.edu/map",
"keywords": [
"public research university",
"Tuscaloosa",
"Alabama",
"undergraduate",
"graduate",
"research",
"campus life",
"admissions",
"Crimson Tide"
],
"knowsAbout": [
"undergraduate education",
"graduate education",
"research and innovation",
"financial aid and scholarships",
"campus housing",
"student organizations",
"athletics",
"continuing education"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "General information",
"telephone": "+1-205-348-6010",
"url": "https://www.ua.edu/about/contact-us",
"areaServed": "US",
"availableLanguage": [
"en"
]
},
{
"@type": "ContactPoint",
"contactType": "Admissions",
"telephone": "+1-205-348-5666",
"url": "https://admissions.ua.edu/",
"areaServed": "US",
"availableLanguage": [
"en"
]
},
{
"@type": "ContactPoint",
"contactType": "Media inquiries",
"url": "https://news.ua.edu/media/",
"areaServed": "US",
"availableLanguage": [
"en"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ua.edu/#website",
"url": "https://www.ua.edu/",
"name": "The University of Alabama",
"publisher": {
"@id": "https://www.ua.edu/#identity"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ua.edu/search/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://www.ua.edu/#webpage",
"url": "https://www.ua.edu/",
"name": "The University of Alabama",
"description": "The University of Alabama, founded in 1831, is a public research university in Tuscaloosa, Alabama, offering more than 200 undergraduate, graduate, and professional programs to over 39,000 students",
"isPartOf": {
"@id": "https://www.ua.edu/#website"
},
"about": {
"@id": "https://www.ua.edu/#identity"
},
"primaryImageOfPage": {
"@id": "https://www.ua.edu/#logo"
},
"inLanguage": "en-US",
"dateModified": "2025-08-20",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [
".hero-content",
".site-description",
"h1"
]
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ua.edu/"
}
]
}
},
{
"@type": "FAQPage",
"@id": "https://www.ua.edu/#faq",
"mainEntity": [
{
"@type": "Question",
"name": "How much does it cost to attend the University of Alabama?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Annual tuition and fees for in-state students are approximately $11,900, and approximately $33,200 for out-of-state students. UA offers extensive merit-based and need-based scholarships"
}
},
{
"@type": "Question",
"name": "What majors does the University of Alabama offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "UA offers more than 200 programs of study across 13 colleges and schools, including business, engineering, nursing, law, arts and sciences, education, and communication and information sciences"
}
},
{
"@type": "Question",
"name": "Where is the University of Alabama located?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The University of Alabama is located in Tuscaloosa, Alabama, approximately 60 miles southwest of Birmingham. The 1,200-acre campus is situated along the Black Warrior River"
}
},
{
"@type": "Question",
"name": "How do I apply to the University of Alabama?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Students can apply online through the Common Application or the UA online application at admissions.ua.edu. UA offers rolling admissions and an early action deadline."
}
}
]
},
{
"@type": "Place",
"@id": "https://www.ua.edu/#campus",
"name": "The University of Alabama Campus",
"address": {
"@type": "PostalAddress",
"streetAddress": "739 University Blvd",
"addressLocality": "Tuscaloosa",
"addressRegion": "AL",
"postalCode": "35487",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 33.2098,
"longitude": -87.5692
},
"hasMap": "https://map.ua.edu/"
},
{
"@type": "Organization",
"@id": "https://uasystem.edu/#identity",
"name": "The University of Alabama System",
"url": "https://www.uasystem.edu/"
},
{
"@type": "Organization",
"@id": "https://sacscoc.org/#identity",
"name": "Southern Association of Colleges and Schools Commission on Colleges",
"url": "https://sacscoc.org/"
}
]
}