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https://heidcustomwoodworking.com

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
F
Image Optimization
Action
6 issues found across 119 images
FIX
6 issues found across 119 images
Warning::
2 images significantly larger than display size
Resizing to display dimensions could save approximately 267 KB.
Got: ~267 KB wasted
Warning::
4 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
3 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 119 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
1 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Info::
7 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://images.squarespace-cdn.com/content/v1/663ae563e6fc1450d5beb0d7/3472b2fc-9aa6-4b6a-96b7-c48c7de8b779/IMG_2840.jpg?format=2500w, https://images.squarespace-cdn.com/content/v1/663ae563e6fc1450d5beb0d7/1718058893864-XIEW3ME7V4A6A3H5HVSR/IMG_1025.jpeg?format=300w, https://images.squarespace-cdn.com/content/v1/663ae563e6fc1450d5beb0d7/3c140738-ba12-4531-b536-26448d5cad84/tempImage3OTeSS.gif?format=300w (+4 more).
B
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
REVIEW
1 HTTP resource(s) loaded on HTTPS page
Critical::
HTTP link loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://static1.squarespace.com/static/663ae563e6fc1450d5beb0d7/t/6667779bd1d35625aa5c8aba/1718056859718/Color+-+Icon.png?format=1500w Expected: https://static1.squarespace.com/static/663ae563e6fc1450d5beb0d7/t/6667779bd1d35625aa5c8aba/1718056859718/Color+-+Icon.png?format=1500w
URL: http://static1.squarespace.com/static/663ae563e6fc1450d5beb0d7/t/6667779bd1d35625aa5c8aba/1718056859718/Color+-+Icon.png?format=1500w

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://static1.squarespace.com/static/663ae563e6fc1450d5beb0d7/t/6667779bd1d35625aa5c8aba/1718056859718/Color+-+Icon.png?format=1500w
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

63/100

Site name appears as

Page titleExplore Custom Creations Today
og:site_nameHeid Custom Woodworking
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

heidcustomwoodworking.com

Heid Custom Woodworking | Explore Custom Creations Today

Discover custom woodworking furniture and built-ins crafted with quality materials and attention to detail. Create your perfect piece today.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Heid Custom Woodworking | Explore Custom Creations Today
  • twitter:description — Discover custom woodworking furniture and built-ins crafted with quality materials and attention to detail. Create yo...
  • twitter:image — http://static1.squarespace.com/static/663ae563e6fc1450d5beb0d7/t/6667779bd1d35625aa5c8aba/1718056859718/Color+-+Icon....

HEIDCUSTOMWOODWORKING.COM

Heid Custom Woodworking | Explore Custom Creations Today

Discover custom woodworking furniture and built-ins crafted with quality materials and attention to detail. Create your perfect piece today.

Preview quality · Facebook A+ · 100/100
  • og:title — Heid Custom Woodworking | Explore Custom Creations Today
  • og:description — Discover custom woodworking furniture and built-ins crafted with quality materials and attention to detail. Create yo...
  • og:image — http://static1.squarespace.com/static/663ae563e6fc1450d5beb0d7/t/6667779bd1d35625aa5c8aba/1718056859718/Color+-+Icon....
  • og:type — website
  • og:url — https://www.heidcustomwoodworking.com
  • og:site_name — Heid Custom Woodworking

  • og:image is below recommended size (437×330)

    → Upload an image ≥1200×630 for the large preview card

Heid Custom Woodworking | Explore Custom Creations Today

heidcustomwoodworking.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Heid Custom Woodworking | Explore Custom Creations Today
  • og:description — Discover custom woodworking furniture and built-ins crafted with quality materials and attention to detail. Create yo...
  • og:image — http://static1.squarespace.com/static/663ae563e6fc1450d5beb0d7/t/6667779bd1d35625aa5c8aba/1718056859718/Color+-+Icon....

heidcustomwoodworking.com

Heid Custom Woodworking | Explore Custom Creations Today

Discover custom woodworking furniture and built-ins crafted with quality materials and attention to detail. Create your perfect piece today.

Preview quality · Slack A+ · 100/100
  • og:title — Heid Custom Woodworking | Explore Custom Creations Today
  • og:description — Discover custom woodworking furniture and built-ins crafted with quality materials and attention to detail. Create yo...
  • og:image — http://static1.squarespace.com/static/663ae563e6fc1450d5beb0d7/t/6667779bd1d35625aa5c8aba/1718056859718/Color+-+Icon....

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A
Open Graph / Twitter Card Depth
1 OG/Twitter depth issue(s) detected
PASS
1 OG/Twitter depth issue(s) detected
Info::
og:image aspect ratio 1.32:1 (437×330) is outside Facebook's recommended ~1.91:1
Facebook's recommended OG image is 1200×630 (1.91:1 aspect ratio). The declared dimensions 437×330 give a ratio of 1.32:1, which Facebook will crop center-to-fit; the result often clips important content from the top/bottom or sides. Use a wider/taller image close to 1.91:1, or accept the cropping consequences.
Got: 1.32:1 (437×330)
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
6 properties Valid
{
  "url": "https://www.heidcustomwoodworking.com",
  "name": "Heid Custom Woodworking",
  "description": "",
  "image": "//images.squarespace-cdn.com/content/v1/663ae563e6fc1450d5beb0d7/17450043-dfae-4184-8415-d0e3733cb4c8/Color+-+Icon.png",
  "@context": "http://schema.org",
  "@type": "WebSite"
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 1 schema type(s)
PASS
1 JSON-LD block(s) declaring 1 schema type(s)
Info::
1 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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