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SEO

· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
2
PASS
11
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
14
11 PASS 2 REVIEW
B
Meta Tags
Title: 11 chars
REVIEW
Title: 11 chars
Info::
Page title is set
Got: Filter Icon
Warning::
Title is only 11 characters — consider expanding
Warning::
Meta description is 455 characters — truncated on all platforms (320 char SERP cap)
Google truncates meta descriptions around 320 chars on desktop and 160 on mobile. Your full description never reaches the user.
Title

"Filter Icon"

11 characters Too short
Robots: Indexable (no restrictions)

Google truncates meta descriptions around 320 chars on desktop and 160 on mobile. Your full description never reaches the user.

Why this matters

Description exceeds the 320-char desktop SERP cap. The full text never reaches the user.

C
Sitemap Freshness
Action
Sitemap exists but no <lastmod> entries
REVIEW
Sitemap exists but no <lastmod> entries
Info::
Sitemap has no <lastmod> entries
Without lastmod, Google can't tell which URLs have changed since the last crawl -- it falls back to crawling everything periodically. Adding lastmod (date or ISO 8601 timestamp) on each <url> entry signals freshness so the crawler prioritizes recently-modified pages.
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.vox.com
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://vox.com Canonical https://www.vox.com Match Self-referencing (correct) Target 200 ✓
A+
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
PASS
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
A
Content Depth
4620 words, Difficult
PASS
4620 words, Difficult
Info::
Page has 4620 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 14)
4620 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 14

Text-to-HTML Ratio

2% text 98% HTML

28 KB / 1165 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
135 images, 135 descriptive filenames
PASS
135 images, 135 descriptive filenames
Info::
All images have descriptive filenames
135 descriptive
0 hash-based
0 generic
135 total
All images have descriptive filenames and proper SEO attributes.

See Accessibility tab for detailed alt text quality analysis.

A+
Hreflang URL Quality
No hreflang tags on the page
PASS
No hreflang tags on the page
Info::
No hreflang tags on the page
A+
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
PASS
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts in the URL sample
PASS
No sitemap-vs-robots conflicts in the URL sample
Info::
All 5 sampled sitemap URLs are crawlable per robots.txt
A+
Sitemap Hygiene
Sitemap structure / size look healthy (5 URLs, 2 KB)
PASS
Sitemap structure / size look healthy (5 URLs, 2 KB)
Info::
Sitemap structure / size look healthy (5 URLs)
A+
Markup Quality
No markup-quality issues detected
PASS
No markup-quality issues detected
Info::
No markup-quality issues detected
A+
Schema Markup Audit
2 schema types detected
PASS

Rich result eligibility

WebSite Eligible

Sitelinks search box

Detected schema types

NewsMediaOrganization json-ld
0/0 required
WebSite json-ld → Sitelinks search box
2/2 required · 1/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type
Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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