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https://rollingstone.com

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
3
PASS
6
INFO
0
Checks
9
6 PASS 3 REVIEW
C
Image Optimization
Action
3 issues found across 34 images
REVIEW
3 issues found across 34 images
Info::
34 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 34 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Info::
5 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://www.rollingstone.com/wp-content/themes/vip/pmc-rollingstone-2022/assets/public/lazyload-fallback.gif, https://www.rollingstone.com/wp-content/themes/vip/pmc-rollingstone-2022/assets/public/lazyload-fallback.gif, https://www.rollingstone.com/wp-content/themes/vip/pmc-rollingstone-2022/assets/public/lazyload-fallback.gif (+2 more).
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

74/100

Site name appears as

Page titleMusic, Film, TV and Political News Coverage
og:site_nameRolling Stone
twitter:site@RollingStone
Organization.nameRolling Stone

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.rollingstone.com/wp-content/themes/vip/pmc-rollingstone-2022/assets/app/icons/apple-touch-icon.png
Info::
og:title is short (13 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 13 chars Expected: 25–60 chars
Info::
og:description is short (43 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 43 chars Expected: 55–200 chars
URL: https://www.rollingstone.com/wp-content/themes/vip/pmc-rollingstone-2022/assets/app/icons/apple-touch-icon.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 13 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 43 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

Preview

rollingstone.com

Rolling Stone

Music, Film, TV and Political News Coverage

Preview quality · Twitter/X A · 90/100
  • twitter:card — summary
  • twitter:title — falling back from og:title
  • twitter:description — Music, Film, TV and Political News Coverage
  • twitter:image — falling back from og:image

ROLLINGSTONE.COM

Rolling Stone

Music, Film, TV and Political News Coverage

Preview quality · Facebook A+ · 100/100
  • og:title — Rolling Stone
  • og:description — Music, Film, TV and Political News Coverage
  • og:image — https://www.rollingstone.com/wp-content/themes/vip/pmc-rollingstone-2022/assets/app/icons/apple-touch-icon.png
  • og:type — website
  • og:url — https://www.rollingstone.com/
  • og:site_name — Rolling Stone

Rolling Stone

rollingstone.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Rolling Stone
  • og:description — Music, Film, TV and Political News Coverage
  • og:image — https://www.rollingstone.com/wp-content/themes/vip/pmc-rollingstone-2022/assets/app/icons/apple-touch-icon.png

rollingstone.com

Rolling Stone

Music, Film, TV and Political News Coverage

Preview quality · Slack A+ · 100/100
  • og:title — Rolling Stone
  • og:description — Music, Film, TV and Political News Coverage
  • og:image — https://www.rollingstone.com/wp-content/themes/vip/pmc-rollingstone-2022/assets/app/icons/apple-touch-icon.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description———
twitter:image⚠———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "https://www.rollingstone.com",
  "name": "Rolling Stone",
  "logo": "https://www.rollingstone.com/wp-content/themes/vip/pmc-rollingstone-2022/assets/build/svg/rs-logo-black-shadow.svg"
}
Block 2 : WebPage
15 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "WebPage",
  "headline": "Rolling Stone",
  "url": "https:\/\/www.rollingstone.com",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "http:\/\/www.rollingstone.com\/"
  },
  "thumbnailUrl": "https:\/\/www.rollingstone.com\/wp-content\/uploads\/2026\/08\/GettyImages-2281442019-1.jpg?w=150&h=150&crop=1",
  "image": {
    "@type": "ImageObject",
    "url": "https:\/\/www.rollingstone.com\/wp-content\/uploads\/2026\/08\/GettyImages-2281442019-1.jpg"
  },
  "articleSection": "TV &amp; Movies News",
  "author": [
    {
      "@type": "Person",
      "name": "Emily Zemler"
    }
  ],
  "creator": [
    "Emily Zemler"
  ],
  "publisher": {
    "@type": "Organization",
    "name": "Rolling Stone",
    "logo": "https:\/\/www.rollingstone.com\/wp-content\/uploads\/2022\/08\/cropped-Rolling-Stone-Favicon.png"
  },
  "keywords": [
    "rosario dawson",
    "spider-man",
    "tom holland",
    "zendaya"
  ],
  "dateCreated": "2026-08-12T07:26:50Z",
  "datePublished": "2026-08-12T07:26:50Z",
  "dateModified": "2026-08-12T07:36:41Z"
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebPage Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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