Audit overview
5 categories need attention: Performance, and 4 others.
Fix Priority Matrix
5 findingsQuick Wins
1High impact, low effort — start here.
Strategic
4High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
2 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
4 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
9 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€765 investment → €8,877/month returns + EUR 20,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~33%.
- Page takes 9.1s to loadUsers abandon at ~3s — you're 6.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 9 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 7 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€20.500.000
- 3 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- 2 of 4 <nav> elements are unlabeledEAA: EUR 1.000 – EUR 500.000
- Heading level skipped: H2 → H5 (missing H3)EAA: EUR 1.000 – EUR 500.000
Bounce-Rate Cost
€3.522 /mo
+32.8pp bounce · ~3,279 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€0,84 /mo
11324.9 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~1.1 MB per page loadSaves €0,84/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
6.69 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
9.09 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.80 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.004
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
11.34 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
30.69 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.27 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.16 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
79 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.005
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.44 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.31 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
2 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 95+ on Content; you're at 64 — closing this gap is the highest-leverage improvement.
Technology stack
Amazon Route 53, hosted on AWS, with AWS CloudFront CDN
Stack Architecture
Amazon Advertising 
Blue Triangle 5.8.0
Contentsquare 
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Microsoft Advertising 
Microsoft Clarity 
New Relic 
Pinterest Conversion Tag 
TikTok Pixel 
Twitter Ads 
Amazon Webstore 
Cart Functionality 
Webpack 
iGoDigital 
Bazaarvoice Curation 
Bootstrap 4.3.1
Brightcove Facebook SDK 
Forter 
GSAP Google Search Console HSTS 
Lucide Microsoft OneTrust 
Open Graph 
Priority Hints Proofpoint 
Tailwind CSS 
core-js 3.27.0
jQuery 3.6.0
AWS CloudFront Amazon CloudFront 
Cloudflare 
Envoy 
jsDelivr 
AWS Amazon Web Services All Detected Technologies (42)
Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds.
Envoy is an open-source edge and service proxy, designed for cloud-native applications.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Amazon Webstore is an all-in-one hosted ecommerce website solution.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Bazaarvoice Curation is a content curation service Bazaarvoice provides post it's acquisition of Curalate.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Brightcove is a cloud-based online video platform.
Forter is a SaaS company that provides fraud prevention technology for online retailers and marketplaces.
GSAP is an animation library that allows you to create animations with JavaScript.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Lucide is an open-source icon library that provides 1000+ vector (svg) files for displaying icons and symbols in digital and non-digital projects.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Blue Triangle is a connected view of marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities.
Contentsquare is an enterprise-level UX optimisation platform.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
New Relic is a SaaS offering that focuses on performance and availability monitoring.
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
iGoDigital provides web-based commerce tools, personalisation, and product recommendations designed to increase customer interaction.
Observations (2)
Bootstrap version may be outdated
Detected Bootstrap 4.3.1. The current major version is 5. Consider updating for security patches and new features.
Complex technology stack detected
42 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 9h total → projected B (80)
Sprint 1: Quick Wins
+1Highest ROI — low effort, high impact
- · 2 link(s) with no accessible text
Sprint 2: Core Fixes
+7Medium effort, high structural impact
- · 9 control(s) without accessible label
- · 4 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found