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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
64
GRADE
D
FIX
4
REVIEW
0
PASS
1
INFO
0
Checks
5
1 PASS 4 FIX
F
Open Graph
Action
No Open Graph tags found — social sharing previews will be generic.
FIX
No Open Graph tags found — social sharing previews will be generic.
Warning::
No Open Graph meta tags found
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Why this matters

Without Open Graph tags, social shares show a broken or empty preview card.

Learn more ▾

When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.

Source: Open Graph Protocol

Preview

No image set

bose.com

No title set

No description

Preview quality · Twitter/X F · 20/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from <title>
  • twitter:description — falling back from <meta name=description>
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

BOSE.COM

No title set

No description

Preview quality · Facebook F · 20/100

Title will be truncated (63 chars / 60 max)

  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.bose.com/home
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (63 chars, max 60)

    → Shorten og:title to ≤60 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

No title set

bose.com

Preview quality · LinkedIn D · 55/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

bose.com

No title set

No description

Preview quality · Slack C · 70/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 41/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
F
Structured Data
Action
5 JSON-LD block(s) found — issues found that may affect search visibility.
FIX
5 JSON-LD block(s) found — issues found that may affect search visibility.
Warning::
Missing or invalid @context in block #3
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Warning::
Missing or invalid @context in block #4
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Warning::
Missing or invalid @context in block #5
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
3 blocks of custom type "Brand" — unable to validate specific properties
Info::
5 JSON-LD blocks found
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
9 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Bose",
  "@id": "https://www.bose.com/#organization",
  "url": "https://www.bose.com",
  "logo": "https://www.bose.com/on/demandware.static/Sites-Bose_US-Site/-/default/dwee64507d/images/logo.svg",
  "subOrganization": {
    "@type": "Organization",
    "name": "Bose Support",
    "@id": "/support.html",
    "url": "/support.html"
  },
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "1-800-379-2073",
      "contactType": "Customer Service",
      "areaServed": "US"
    }
  ],
  "sameAs": []
}
Block 2 : WebSite
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Bose",
  "url": "https://www.bose.com/home",
  "description": "Experience the latest in sound innovation. Shop Bose headphones, speakers, soundbars, and more, supported by premium customer service. Sound is Power.",
  "publisher": {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Bose",
    "@id": "https://www.bose.com/#organization",
    "url": "https://www.bose.com",
    "logo": "https://www.bose.com/on/demandware.static/Sites-Bose_US-Site/-/default/dwee64507d/images/logo.svg",
    "subOrganization": {
      "@type": "Organization",
      "name": "Bose Support",
      "@id": "/support.html",
      "url": "/support.html"
    },
    "contactPoint": [
      {
        "@type": "ContactPoint",
        "telephone": "1-800-379-2073",
        "contactType": "Customer Service",
        "areaServed": "US"
      }
    ],
    "sameAs": []
  },
  "inLanguage": "en_US"
}
Block 3 : Brand
10 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "url": "https://www.bose.com/p/sale/bose-soundlink-flex-portable-speaker-2nd-gen/SLFLXII-SPEAKERWIRELESS-PTLPK-WW.html",
  "brand": {
    "@type": "Brand",
    "name": "Bose"
  },
  "@type": "Product",
  "name": "Bose SoundLink Flex Portable Speaker (2nd Gen)",
  "description": "Meet the updated SoundLink Flex Speaker. Surprisingly big, bold sound in a super-packable size — perfect for sharing tunes and good times anywhere on the planet. It’s built durable, too, so you can go where the beat takes you.",
  "sku": "887612-0600",
  "image": {
    "@type": "ImageObject",
    "url": "https://assets.bosecreative.com/transform/4d6f0e9d-5e83-4fba-907b-2275299cc4b7/1632x1224_E-Comm_Gallery_Primary_Silo_Desktop?quality=90",
    "height": 667,
    "width": 816,
    "caption": "Bose SoundLink Flex Portable Speaker (2nd Gen) - PETAL PINK"
  },
  "color": "PETAL PINK",
  "offers": {
    "@type": "Offer",
    "url": "https://www.bose.com/p/speakers/bose-soundlink-flex-portable-speaker-2nd-gen/SLFLXII-SPEAKERWIRELESS.html?dwvar_SLFLXII-SPEAKERWIRELESS_color=PETAL%20PINK",
    "priceCurrency": "USD",
    "price": "119.00",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition",
    "shippingDetails": {
      "@id": "https://www.bose.com/help/shipping-and-delivery#shipping_policy"
    },
    "hasMerchantReturnPolicy": {
      "@id": "https://www.bose.com/help/returns-and-exchanges#return_policy"
    }
  }
}
Block 4 : Brand
10 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "url": "https://www.bose.com/p/service/bose-ultra-open-earbuds/ULT-HEADPHONEOPN-MLGRY-WW.html",
  "brand": {
    "@type": "Brand",
    "name": "Bose"
  },
  "@type": "Product",
  "name": "Bose Ultra Open Earbuds",
  "description": "Ultra Open Earbuds feature a brilliant combination of innovative open-ear design, incredible audio, and all-day comfort. With a cuff-like fit, Ultra Open Earbuds leave your ears open to hear the world around you while OpenAudio technology delivers rich, private sound.",
  "sku": "881046-0300",
  "image": {
    "@type": "ImageObject",
    "url": "https://assets.bosecreative.com/transform/7c05ef9a-9753-4b72-8589-3f9b2e00f325/UOEBLE26-MoonlightGrey_SF_PDP_E-Comm-Gallery_1_1632x1224?format=avif&quality=95",
    "height": 667,
    "width": 816,
    "caption": "Bose Ultra Open Earbuds - MOONLIGHT GREY"
  },
  "color": "MOONLIGHT GREY",
  "offers": {
    "@type": "Offer",
    "url": "https://www.bose.com/p/earbuds/bose-ultra-open-earbuds/ULT-HEADPHONEOPN.html?dwvar_ULT-HEADPHONEOPN_color=MOONLIGHT%20GREY",
    "priceCurrency": "USD",
    "price": "299.00",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition",
    "shippingDetails": {
      "@id": "https://www.bose.com/help/shipping-and-delivery#shipping_policy"
    },
    "hasMerchantReturnPolicy": {
      "@id": "https://www.bose.com/help/returns-and-exchanges#return_policy"
    }
  }
}
Block 5 : Brand
10 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "url": "https://www.bose.com/p/noise-cancelling-headphones/bose-quietcomfort-ultra-headphones-2nd-gen/QCUH2-HEADPHONEARN-DSGLD-WW.html",
  "brand": {
    "@type": "Brand",
    "name": "Bose"
  },
  "@type": "Product",
  "name": "Bose QuietComfort Ultra Headphones (2nd Gen)",
  "description": "Obsessively engineered with our best noise cancellation and spatialized audio for immersive listening, the QuietComfort Ultra Headphones (2nd Gen) make every note expand, every piece of dialogue hit harder, and every melody take up more space. They’re crafted with luxe materials for unrivaled comfort and premium design, letting you sink deeper than ever into your favorite songs and video content.",
  "sku": "890101-0400",
  "image": {
    "@type": "ImageObject",
    "url": "https://assets.bosecreative.com/transform/667a70bc-3053-4cab-a083-832458ef1769/QCUHIILE26-DesertGold_SF_PDP_E-Comm-Gallery_1_1632x1224?format=avif&quality=95",
    "height": 667,
    "width": 816,
    "caption": "Bose QuietComfort Ultra Headphones (2nd Gen) - DESERT GOLD"
  },
  "color": "DESERT GOLD",
  "offers": {
    "@type": "Offer",
    "url": "https://www.bose.com/p/headphones/bose-quietcomfort-ultra-headphones-2nd-gen/QCUH2-HEADPHONEARN.html?dwvar_QCUH2-HEADPHONEARN_color=DESERT%20GOLD",
    "priceCurrency": "USD",
    "price": "449.00",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition",
    "shippingDetails": {
      "@id": "https://www.bose.com/help/shipping-and-delivery#shipping_policy"
    },
    "hasMerchantReturnPolicy": {
      "@id": "https://www.bose.com/help/returns-and-exchanges#return_policy"
    }
  }
}
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

46/100

Site name appears as

Page titleBose
og:site_name—
twitter:site—
Organization.nameBose

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

0/20

Meta completeness

4/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site
  • No social share image — shared links render as bare URLs
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • og:title missing
  • og:image missing
  • twitter:card missing
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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