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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Pipedrive-product-view.png
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
URL: https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Pipedrive-product-view.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

Preview

pipedrive.com

Sales CRM & Pipeline Management Software

Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business with our sales CRM. Sign up for a 14-day free trial.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business with our sales ...
  • twitter:image — https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Pipedrive-product-view.png

PIPEDRIVE.COM

Sales CRM & Pipeline Management Software

Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business with our sales CRM. Sign up for a 14-day free trial.

Preview quality · Facebook A+ · 95/100
  • og:title — Sales CRM & Pipeline Management Software
  • og:description — falling back from <meta name=description>
  • og:image — https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Pipedrive-product-view.png
  • og:type — website
  • og:url — https://www.pipedrive.com
  • og:site_name — Pipedrive

Sales CRM & Pipeline Management Software

pipedrive.com

Preview quality · LinkedIn A · 90/100

Description will be truncated (154 chars / 150 max)

  • og:title — Sales CRM & Pipeline Management Software
  • og:description — falling back from <meta name=description>
  • og:image — https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Pipedrive-product-view.png
  • Description will be truncated on LinkedIn (154 chars, max 150)

    → Tighten og:description to ≤150 characters

pipedrive.com

Sales CRM & Pipeline Management Software

Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business with our sales CRM. Sign up for a 14-day free trial.

Preview quality · Slack A+ · 95/100
  • og:title — Sales CRM & Pipeline Management Software
  • og:description — falling back from og:description
  • og:image — https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Pipedrive-product-view.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
5 JSON-LD block(s) found — structured data is well configured.
PASS
5 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
5 JSON-LD blocks found

JSON-LD Blocks

Block 1 : BreadcrumbList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Pipedrive",
      "item": "https://www.pipedrive.tools"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Sales CRM & Pipeline Management Software",
      "item": "https://www.pipedrive.tools/en/home"
    }
  ]
}
Block 2 : Organization
10 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "https://www.pipedrive.com",
  "logo": "https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/logo_1920x1080.593db9da.jpg",
  "name": "Pipedrive",
  "description": "Sales CRM & Pipeline Management Software",
  "foundingDate": "2010",
  "keywords": "crm, sales crm, workflow automation, lead management software",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "ratingCount": "1585"
  },
  "sameAs": [
    "https://www.linkedin.com/company/pipedrive",
    "https://x.com/pipedrive",
    "https://www.instagram.com/pipedrive",
    "https://www.facebook.com/pipedrive",
    "https://www.youtube.com/@pipedrive"
  ]
}
Block 3 : WebPage
4 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Sales CRM and Pipeline Management Software | Pipedrive",
  "significantLink": [
    "https://www.pipedrive.com/en/products/sales",
    "https://www.pipedrive.com/en/products/email-marketing-software",
    "https://www.pipedrive.com/en/marketplace",
    "https://www.pipedrive.com/en/pricing",
    "https://www.pipedrive.com/en/crm-comparison"
  ]
}
Block 4 : FAQPage
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Pipedrive?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "<p dir=\"ltr\" class=\"puco-text puco-text--size-s\">Pipedrive is a sales pipeline CRM designed to help small businesses manage leads, track sales activities and close more deals.</p>"
      }
    },
    {
      "@type": "Question",
      "name": "How does Pipedrive work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "<p dir=\"ltr\" class=\"puco-text puco-text--size-s\">In a nutshell, Pipedrive enables sales teams in small businesses to:</p>\n<ul><li dir=\"ltr\"><p dir=\"ltr\" class=\"puco-text puco-text--size-s\">Streamline processes and consolidate sales data in one unified CRM sales tool.</p></li><li dir=\"ltr\"><p dir=\"ltr\" class=\"puco-text puco-text--size-s\">Automate follow-ups and ensure timely responses to leads.</p></li><li dir=\"ltr\"><p dir=\"ltr\" class=\"puco-text puco-text--size-s\">Keep an eye on sales achievements and assess team performance for ongoing improvement.</p></li></ul>"
      }
    },
    {
      "@type": "Question",
      "name": "How to set up Pipedrive?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "<p dir=\"ltr\" class=\"puco-text puco-text--size-s\">Setting up Pipedrive is straightforward. To get up and running with our CRM <a href=\"https://www.pipedrive.com/en/features/pipeline-management\" class=\"puco-link puco-link--display-inline\" target=\"_blank\">pipeline management</a> tool, here’s a brief guide:</p>\n<ul><li dir=\"ltr\"><p dir=\"ltr\" class=\"puco-text puco-text--size-s\">Begin by importing existing data or building your leads database within Pipedrive’s sales CRM software. Explore our Marketplace integrations to infuse your pipeline with even more quality leads.</p></li><li dir=\"ltr\"><p dir=\"ltr\" class=\"puco-text puco-text--size-s\">Define your sales pipeline, create active deals, synchronize your business email and calendar and start scheduling your next activities.</p></li><li dir=\"ltr\"><p dir=\"ltr\" class=\"puco-text puco-text--size-s\">If collaboration is key, set up team access. Pipedrive offers granular permissions, allowing you to fine-tune who can view or modify your CRM data.</p></li><li dir=\"ltr\"><p dir=\"ltr\" class=\"puco-text puco-text--size-s\">As you progress, keep a close eye on your sales outcomes by creating real-time reports and dashboards. This will help you adapt and refine your strategies for even greater success.</p></li></ul>"
      }
    },
    {
      "@type": "Question",
      "name": "How will Pipedrive’s CRM solution help me improve sales?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "<p class=\"puco-text puco-text--size-s\">Pipedrive’s CRM sales pipeline makes customer relationship management a breeze by allowing you to track leads, spot opportunities, measure key activities, streamline sales workflows and focus on sales success.</p>\n<p class=\"puco-text puco-text--size-s\">Automated reminders and follow-ups increase your productivity, eliminating repetitive, time-consuming tasks. Real-time reports show your sales reps and sales managers which business processes to prioritize.</p>"
      }
    },
    {
      "@type": "Question",
      "name": "Will Pipedrive work for a big team?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "<p class=\"puco-text puco-text--size-s\">Yes! Pipedrive’s sales CRM software is well-suited for startups and larger teams alike.<br />Our pipeline CRM helps large sales and marketing teams streamline their customer interactions. Sales managers and their teams can benefit from a progress tracker, sales automation, procession forecasting, an activity-based planner and top security.</p>\n<p class=\"puco-text puco-text--size-s\">In addition, large teams have access to a dedicated account manager to help them make the most of Pipedrive. Your account manager can also help you onboard other team members to your sales CRM system and guide you on <a href=\"https://www.pipedrive.com/en/features/pipeline-management\" class=\"puco-link puco-link--display-inline\" target=\"_blank\">pipeline management</a> best practices.</p>"
      }
    }
  ]
}
Block 5 : Product
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "CRM Software",
  "brand": "Pipedrive",
  "image": "https://www-cms.pipedriveassets.com/Generic_logo.png",
  "description": "Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business with our sales CRM. Sign up for a 14-day free trial.",
  "offers": {
    "@type": "Offer",
    "name": "Pipedrive Pricing",
    "priceCurrency": "eur",
    "price": "0",
    "availability": "OnlineOnly",
    "url": "https://www.pipedrive.com/en/pricing"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "ratingCount": "1585"
  }
}
A
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
PASS

Brand Presence

Your brand is consistently presented across every channel.

A

89/100

Site name appears as

Page titlePipedrive
og:site_namePipedrive
twitter:site@pipedrive
Organization.namePipedrive

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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