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https://plerdy.com

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
1
REVIEW
1
PASS
7
INFO
0
Checks
9
7 PASS 1 REVIEW 1 FIX
F
Image Optimization
Action
5 issues found across 139 images
FIX
5 issues found across 139 images
Warning::
7 images significantly larger than display size
Resizing to display dimensions could save approximately 75 KB.
Got: ~75 KB wasted
Warning::
2 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
6 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
28 of 139 images use legacy formats
Info::
10 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.plerdy.com/wp-content/uploads/2026/08/heap-1-1-300x175.jpg, https://www.plerdy.com/wp-content/uploads/2022/08/smartlook-alt-main.jpg, https://www.plerdy.com/wp-content/uploads/2022/08/full-alt-main.jpg (+7 more).
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titlePlerdy
og:site_namePlerdy – tools to improve conversions, usability analysis and SEO.
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.plerdy.com/wp-content/uploads/2022/03/Plerdy-Conversion-Rate-Optimization-Tools.png
URL: https://www.plerdy.com/wp-content/uploads/2022/03/Plerdy-Conversion-Rate-Optimization-Tools.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

plerdy.com

Conversion Rate Optimization Tools – Plerdy

Stop Guessing Which Ads Are Burning Your Money. Most tools tell you that visitors left. Plerdy tells you why. See exactly which traffic channels bring buyers and which ones bring R...

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Conversion Rate Optimization Tools – Plerdy
  • twitter:description — Stop Guessing Which Ads Are Burning Your Money. Most tools tell you that visitors left. Plerdy tells you why. See exa...
  • twitter:image — https://www.plerdy.com/wp-content/uploads/2022/03/Plerdy-Conversion-Rate-Optimization-Tools.png

PLERDY.COM

Conversion Rate Optimization Tools – Plerdy

Stop Guessing Which Ads Are Burning Your Money. Most tools tell you that visitors left. Plerdy tells you why. See exactly which traffic channels bring buyers and which ones bring R...

Preview quality · Facebook A+ · 95/100

Description will be truncated (183 chars / 155 max)

  • og:title — Conversion Rate Optimization Tools – Plerdy
  • og:description — Stop Guessing Which Ads Are Burning Your Money. Most tools tell you that visitors left. Plerdy tells you why. See exa...
  • og:image — https://www.plerdy.com/wp-content/uploads/2022/03/Plerdy-Conversion-Rate-Optimization-Tools.png
  • og:type — article
  • og:url — https://www.plerdy.com/
  • og:site_name — Plerdy – tools to improve conversions, usability analysis and SEO.

  • Description will be truncated on Facebook (183 chars, max 155)

    → Tighten og:description to ≤155 characters

Conversion Rate Optimization Tools – Plerdy

plerdy.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (183 chars / 150 max)

  • og:title — Conversion Rate Optimization Tools – Plerdy
  • og:description — Stop Guessing Which Ads Are Burning Your Money. Most tools tell you that visitors left. Plerdy tells you why. See exa...
  • og:image — https://www.plerdy.com/wp-content/uploads/2022/03/Plerdy-Conversion-Rate-Optimization-Tools.png

  • Description will be truncated on LinkedIn (183 chars, max 150)

    → Tighten og:description to ≤150 characters

plerdy.com

Conversion Rate Optimization Tools – Plerdy

Stop Guessing Which Ads Are Burning Your Money. Most tools tell you that visitors left. Plerdy tells you why. See exactly which traffic channels bring buyers and which ones bring R...

Preview quality · Slack A+ · 100/100
  • og:title — Conversion Rate Optimization Tools – Plerdy
  • og:description — Stop Guessing Which Ads Are Burning Your Money. Most tools tell you that visitors left. Plerdy tells you why. See exa...
  • og:image — https://www.plerdy.com/wp-content/uploads/2022/03/Plerdy-Conversion-Rate-Optimization-Tools.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "itemListElement" for BreadcrumbList
The "itemListElement" property is required for the BreadcrumbList schema type.

The "itemListElement" property is required for the BreadcrumbList schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : BreadcrumbList
2 properties Valid
Missing required property: itemListElement
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/www.plerdy.com\/#breadcrumblist",
      "itemListElement": [
        {
          "@type": "ListItem",
          "@id": "https:\/\/www.plerdy.com\/#listItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/www.plerdy.com\/#organization",
      "name": "Plerdy",
      "url": "https:\/\/www.plerdy.com\/"
    },
    {
      "@type": "WebPage",
      "@id": "https:\/\/www.plerdy.com\/#webpage",
      "url": "https:\/\/www.plerdy.com\/",
      "name": "Conversion Rate Optimization Tools \u2013 Plerdy",
      "description": "Stop Guessing Which Ads Are Burning Your Money. Most tools tell you that visitors left. Plerdy tells you why. See exactly which traffic channels bring buyers and which ones bring R...",
      "inLanguage": "en-US",
      "isPartOf": {
        "@id": "https:\/\/www.plerdy.com\/#website"
      },
      "breadcrumb": {
        "@id": "https:\/\/www.plerdy.com\/#breadcrumblist"
      },
      "image": {
        "@type": "ImageObject",
        "url": "https:\/\/www.plerdy.com\/wp-content\/uploads\/2026\/08\/Home.png",
        "@id": "https:\/\/www.plerdy.com\/#mainImage",
        "width": 1200,
        "height": 630,
        "caption": "Plerdy"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/www.plerdy.com\/#mainImage"
      },
      "datePublished": "2023-12-07T07:55:36+02:00",
      "dateModified": "2026-08-03T13:44:03+03:00"
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.plerdy.com\/#website",
      "url": "https:\/\/www.plerdy.com\/",
      "name": "Plerdy",
      "description": "tools to improve conversions, usability analysis and SEO.",
      "inLanguage": "en-US",
      "publisher": {
        "@id": "https:\/\/www.plerdy.com\/#organization"
      },
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https:\/\/www.plerdy.com\/?s={search_term_string}"
        },
        "query-input": "required name=search_term_string"
      }
    }
  ]
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 4 schema type(s)
PASS
1 JSON-LD block(s) declaring 4 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
4 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): BreadcrumbList, Organization, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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