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https://curbed.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
90
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebSite
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://www.www.curbed.com/",
    "name": "Curbed",
    "potentialAction": {
      "@type": "SearchAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.www.curbed.com/search.html?q={search_term_string}"
      },
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org/",
    "@type": "NewsMediaOrganization",
    "@id": "https://www.curbed.com/#publisher",
    "name": "Curbed",
    "url": "https://www.curbed.com/",
    "description": "Curbed began in 2004 as a voicey site for urban obsessives that chronicled everything from real-estate news to lower Manhattan’s last remaining gas station. Its distinguished reportage and keen sense of city life quickly made it the premier destination for anything related to architecture, design, and urbanism in New York City and other cities across the country.",
    "alternateName": [
      "Crbd",
      "Curbd"
    ],
    "logo": {
      "@type": "ImageObject",
      "url": "https://assets.nymag.com/media/sites/curbed/icon.196x196.png",
      "height": 196,
      "width": 196
    },
    "ethicsPolicy": "https://corp.voxmedia.com/ethics/",
    "diversityPolicy": "https://diversity.voxmedia.com/",
    "masthead": "https://www.curbed.com/about-us/",
    "foundingDate": "2004",
    "employee": [
      {
        "@type": "Person",
        "name": "Kim Velsey"
      },
      {
        "@type": "Person",
        "name": "Alissa Walker"
      },
      {
        "@type": "Person",
        "name": "Clio Chang"
      },
      {
        "@type": "Person",
        "name": "Justin Davidson"
      },
      {
        "@type": "Person",
        "name": "Emily Gould"
      },
      {
        "@type": "Person",
        "name": "Bridget Read"
      }
    ],
    "ownershipFundingInfo": "New York Magazine is owned by Vox Media, the leading modern media company dedicated to high-quality journalism.",
    "sameAs": [
      "https://en.wikipedia.org/wiki/Curbed",
      "https://www.wikidata.org/wiki/Q5194647",
      "https://www.facebook.com/Curbed/",
      "https://twitter.com/Curbed",
      "https://www.instagram.com/curbed",
      "https://www.youtube.com/user/curbed",
      "https://www.linkedin.com/company/curbed/"
    ],
    "knowsAbout": [
      {
        "@type": "Thing",
        "name": "nyc"
      },
      {
        "@type": "Thing",
        "name": "new york city"
      },
      {
        "@type": "Thing",
        "name": "manhattan"
      },
      {
        "@type": "Thing",
        "name": "brooklyn"
      },
      {
        "@type": "Thing",
        "name": "urban"
      },
      {
        "@type": "Thing",
        "name": "urbanism"
      },
      {
        "@type": "Thing",
        "name": "architecture"
      },
      {
        "@type": "Thing",
        "name": "real estate"
      },
      {
        "@type": "Thing",
        "name": "real estate listings"
      },
      {
        "@type": "Thing",
        "name": "apartment"
      },
      {
        "@type": "Thing",
        "name": "home"
      },
      {
        "@type": "Thing",
        "name": "house"
      },
      {
        "@type": "Thing",
        "name": "roommate"
      },
      {
        "@type": "Thing",
        "name": "design"
      },
      {
        "@type": "Thing",
        "name": "office"
      },
      {
        "@type": "Thing",
        "name": "city"
      },
      {
        "@type": "Thing",
        "name": "city life"
      },
      {
        "@type": "Thing",
        "name": "subway"
      },
      {
        "@type": "Thing",
        "name": "train"
      },
      {
        "@type": "Thing",
        "name": "commute"
      }
    ],
    "award": [
      "New York Magazine won a National Magazine Award for Leisure Interests in 2021 for the Curbed series “Biography of a Building,” by Matthew Sedacca. New York, including Curbed, was a finalist for the National Magazine Award for General Excellence (News, Sports, and Entertainment) in 2022. “Revolt of the Delivery Workers,” a collaboration between New York/Curbed and The Verge, won the Gerald Loeb Award for Feature Writing in 2022; it was also a finalist for the James Beard Foundation Journalism Award for Investigative Reporting."
    ],
    "parentOrganization": {
      "@type": "Organization",
      "@id": "https://nymag.com/#publisher",
      "name": "New York Magazine",
      "url": "https://nymag.com",
      "sameAs": [
        "https://en.wikipedia.org/wiki/New_York_(magazine)",
        "https://www.wikidata.org/wiki/Q1507987",
        "https://www.facebook.com/NewYorkMag/",
        "https://twitter.com/NYMag",
        "https://www.instagram.com/nymag",
        "https://www.youtube.com/user/NewYorkMagazine",
        "https://www.linkedin.com/company/new-york-magazine/"
      ],
      "logo": {
        "@type": "ImageObject",
        "url": "https://assets.nymag.com/media/sites/nymag/icon.196x196.png",
        "height": 196,
        "width": 196
      }
    }
  }
]
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleA site for city people
og:site_nameCurbed
twitter:site@curbed
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

www.curbed.com

Curbed | A site for city people

Curbed is all things home, from interior design and architecture to home tech, renovations, tiny houses, prefab, and real estate.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Curbed | A site for city people
  • twitter:description — Curbed is all things home, from interior design and architecture to home tech, renovations, tiny houses, prefab, and ...
  • twitter:image — https://assets.nymag.com/media/sites/curbed/icon.1500x1500.png

WWW.CURBED.COM

Curbed | A site for city people

Curbed is all things home, from interior design and architecture to home tech, renovations, tiny houses, prefab, and real estate.

Preview quality · Facebook A+ · 100/100
  • og:title — Curbed | A site for city people
  • og:description — Curbed is all things home, from interior design and architecture to home tech, renovations, tiny houses, prefab, and ...
  • og:image — https://assets.nymag.com/media/sites/curbed/icon.1500x1500.png
  • og:type — website
  • og:url — https://www.curbed.com/
  • og:site_name — Curbed

Curbed | A site for city people

www.curbed.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Curbed | A site for city people
  • og:description — Curbed is all things home, from interior design and architecture to home tech, renovations, tiny houses, prefab, and ...
  • og:image — https://assets.nymag.com/media/sites/curbed/icon.1500x1500.png

www.curbed.com

Curbed | A site for city people

Curbed is all things home, from interior design and architecture to home tech, renovations, tiny houses, prefab, and real estate.

Preview quality · Slack A+ · 100/100
  • og:title — Curbed | A site for city people
  • og:description — Curbed is all things home, from interior design and architecture to home tech, renovations, tiny houses, prefab, and ...
  • og:image — https://assets.nymag.com/media/sites/curbed/icon.1500x1500.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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