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Changes

https://apple.com
Compared to previous audit · 3 weeks ago View previous audit

New York, United Stated → Madrid, Spain

These audits ran from different locations. Timing metrics (TTFB, DNS, TLS) may reflect network path differences rather than site changes.

22
New issues
13
Resolved
19
score changes
CategoryPreviousCurrentChange
CompositeC (78)B (84) +6.000
PerformanceC (76)C (78) +2.000
SecurityC (74)B (86) +12.000
AccessibilityD (59)C (78) +19.000
SEOA (93)A (93)—
InfrastructureA (93)A (93)—
ComplianceB (86)C (78) -8.000
ContentA (95)A (90) -5.000
SustainabilityC (78)C (76) -2.000
MetricPreviousCurrentChange
Performance 55005600 +100
Accessibility 92009200—
Best Practices 1000010000—
SEO 92009200—
PWA 00—
Desktop Performance 75008100 +600
Desktop Accessibility 89008900—
Desktop Best Practices 1000010000—
Desktop SEO 92009200—
FCP 10.64 s9.12 s -1.52 s
LCP 12.76 s12.36 s -401 ms
TBT 75 ms56 ms -19 ms
CLS 0.0000.000—
Desktop FCP 1.98 s1.63 s -353 ms
Desktop LCP 2.60 s2.28 s -320 ms
Desktop TBT 0 ms0 ms—
Desktop CLS 0.0000.000—
TTFB †25 ms14 ms -11 ms
DNS †18 ms3 ms -16 ms
TLS †5 ms8 ms +3 ms
Connect †0 ms2 ms +1 ms
Total †25 ms14 ms -11 ms

† Timing metrics may vary by worker location and do not necessarily indicate site changes.

Projected vs. Actual

Previous
C 78
Projected
A 96
Actual
B 84
Fell short of projection
13 issues resolved since last audit
49 issues remaining
Resolving remaining issues could reach A+

Estimate — actual results may vary

WARNING Third-party code accounts for 100% of page weight (2.4 MiB of 2.4 MiB) performance
WARNING https://www.apple.com/: 1056ms CPU time performance
WARNING 5 render-blocking <script src> tag(s) without async/defer performance
WARNING 9 render-blocking stylesheet(s) -- recommended: <=3 performance
WARNING JavaScript is 525 KB — consider code splitting or lazy loading performance
WARNING https://www.apple.com/v/home/a/scripts/main.built....: 877ms CPU time performance
WARNING Third-party scripts: 4052ms (100% of total) performance
WARNING 102 HTTP requests — consider bundling or reducing performance
WARNING Unattributable: 814ms CPU time performance
WARNING Page weight 2.4 MB exceeds 1 MB target by 1.4 MB performance
WARNING https://www.apple.com/v/home/cm/images/logos/apple... is missing width/height — may cause layout shift performance
WARNING 101 third-party resources (100% of weight) performance
WARNING 103 images missing explicit width/height content
WARNING 335 inline style attribute(s) detected security
WARNING https://www.apple.com/v/home/cm/images/heroes/moth... is missing width/height — may cause layout shift performance
WARNING https://www.apple.com/api-www/global-elements/glob...: 562ms CPU time performance
WARNING https://www.apple.com/ac/localeswitcher/4/en_US/sc...: 35 KB unused (63%) performance
WARNING Total JS execution time is 4.1 s -- over the 3.5s budget performance
WARNING All 54 images use legacy formats (JPEG/PNG/GIF) content
WARNING https://www.apple.com/v/home/cm/images/promos/appl... is missing width/height — may cause layout shift performance
WARNING 0.69g CO2 — above the median website (0.60g) sustainability
WARNING 94 images missing alt text content
WARNING Third-party code accounts for 100% of page weight (2.0 MiB of 2.0 MiB) performance
WARNING 1 link(s) with generic text accessibility
WARNING https://www.apple.com/: 1081ms CPU time performance
WARNING Page weight 2.0 MB exceeds 1 MB target by 1022 KB performance
WARNING https://www.apple.com/v/home/cm/images/heroes/macb... is missing width/height — may cause layout shift performance
WARNING https://www.apple.com/api-www/global-elements/glob...: 629ms CPU time performance
WARNING https://www.apple.com/metrics/ac-target/latest/ac-...: 254ms CPU time performance
WARNING 48 third-party resources (100% of weight) performance
WARNING No meta description tag found seo
WARNING JavaScript is 522 KB — consider code splitting or lazy loading performance
WARNING Third-party scripts: 3358ms (89% of total) performance
WARNING https://www.apple.com/v/home/a/scripts/main.built....: 939ms CPU time performance
WARNING Unattributable: 405ms CPU time performance
CRITICAL Content-Security-Policy header is missing security
CRITICAL 9 link(s) with no accessible text accessibility
CRITICAL Both www and non-www versions serve content infrastructure
CRITICAL og:image is not reachable content
CRITICAL HSTS header is missing security
WARNING https://www.apple.com/v/home/a/images/logos/apple-... is missing width/height — may cause layout shift performance
WARNING Permissions-Policy header is missing security
WARNING 197 of 200 links are healthy content
WARNING https://www.apple.com/api-www/global-elements/glob...: 56 KB unused (35%) performance
WARNING Registrar lock is NOT enabled infrastructure
WARNING Broken link: https://apple.com/wss/fonts?families=SF+Pro,v3|SF+Pro+Ico... content
WARNING Referrer-Policy header is missing security
WARNING No Permissions-Policy header security
WARNING https://www.apple.com/v/home/cm/images/heroes/appl... is missing width/height — may cause layout shift performance
WARNING https://www.apple.com/metrics/ac-analytics/2.29.1/...: 41 KB unused (40%) performance
WARNING GDPR Article 13 disclosure coverage: 0 / 8 categories compliance
WARNING X-Frame-Options header is missing security
WARNING https://www.apple.com/v/home/cm/images/heroes/ipho... is missing width/height — may cause layout shift performance
WARNING Skip navigation link is missing (WCAG 2.4.1) accessibility
WARNING data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAA... is missing width/height — may cause layout shift performance
WARNING https://www.apple.com/v/home/a/built/scripts/endle...: 27 KB unused (68%) performance
WARNING Title is only 5 characters — consider expanding seo
WARNING Cross-Origin-Opener-Policy header is missing security
WARNING https://www.apple.com/v/home/a/scripts/lottie-play...: 66 KB unused (87%) performance
WARNING X-Content-Type-Options header is missing security
WARNING Cross-Origin-Embedder-Policy header is missing security
WARNING 3 heading(s) are over 120 characters -- likely a misformatted paragraph accessibility
via
http/1.1 esmad6-edge-fx-009.ts.apple.com (acdn/302.16436) → http/1.1 usewr1-edge-bx-012.ts.apple.com (acdn/302.16436)
cdnuuid
ce9c493a-5fe9-4516-a9f8-5091b16d92ea-11648004338 → 36fd190e-1c02-4aa5-adbb-0b09af894ca1-3949141701

5 headers unchanged

Technology stack unchanged

8 technologies unchanged

Looking ahead

+13 pts
B (84) Could reach A+ (97)
Performance +22Accessibility +14Security +14Content +10Infrastructure +7Compliance +4SEO +4Sustainability +4

Estimate — actual results may vary (49 issues to fix)

Website improvement report — Apple

April 16, 2026 → May 10, 2026

C B 78 → 84 +6 pts

13

Resolved

22

New issues

27

Still remaining

Financial summary

Investment delivered

$2,733 in development time

Investment remaining

$9,875 to complete the remaining items

Ongoing risk

$1/month in ongoing exposure

Figures are estimates based on local developer hourly rate, industry CPC, and regulatory fine ranges.

Performance by category

MetricBeforeAfterChange
Overall score78 (C)84 (B)+6
Performance76 (C)78 (C)+2
Security74 (C)86 (B)+12
Accessibility59 (D)78 (C)+19
SEO93 (A)93 (A)0
Infrastructure93 (A)93 (A)0
Compliance86 (B)78 (C)-8
Content95 (A)90 (A)-5
Sustainability78 (C)76 (C)-2

Resolved (13)

  • Third-party code accounts for 100% of page weight (2.0 MiB of 2.0 MiB) (Performance)

    → Page loads faster for users

  • 1 link(s) with generic text (Accessibility)

    → Improved usability for assistive technology users

  • https://www.apple.com/: 1081ms CPU time (Performance)

    → Page loads faster for users

  • Page weight 2.0 MB exceeds 1 MB target by 1022 KB (Performance)

    → Page loads faster for users

  • https://www.apple.com/v/home/cm/images/heroes/macb... is missing width/height — may cause layout shift (Performance)

    → Page loads faster for users

  • https://www.apple.com/api-www/global-elements/glob...: 629ms CPU time (Performance)

    → Page loads faster for users

  • https://www.apple.com/metrics/ac-target/latest/ac-...: 254ms CPU time (Performance)

    → Page loads faster for users

  • 48 third-party resources (100% of weight) (Performance)

    → Page loads faster for users

  • No meta description tag found (SEO)

    → Better search engine visibility

  • JavaScript is 522 KB — consider code splitting or lazy loading (Performance)

    → Page loads faster for users

  • Third-party scripts: 3358ms (89% of total) (Performance)

    → Page loads faster for users

  • https://www.apple.com/v/home/a/scripts/main.built....: 939ms CPU time (Performance)

    → Page loads faster for users

  • Unattributable: 405ms CPU time (Performance)

    → Page loads faster for users

Recommended next steps (49)

  • Sprint 2

    Content-Security-Policy header is missing (Security)

  • Sprint 1

    9 link(s) with no accessible text (Accessibility)

  • Sprint 1

    Both www and non-www versions serve content (Infrastructure)

  • Sprint 1

    og:image is not reachable (Content)

  • Sprint 1

    HSTS header is missing (Security)

  • Sprint 3

    Third-party code accounts for 100% of page weight (2.4 MiB of 2.4 MiB) (Performance)

  • Sprint 1

    https://www.apple.com/: 1056ms CPU time (Performance)

  • Sprint 2

    5 render-blocking <script src> tag(s) without async/defer (Performance)

  • Sprint 1

    9 render-blocking stylesheet(s) -- recommended: <=3 (Performance)

  • Sprint 3

    JavaScript is 525 KB — consider code splitting or lazy loading (Performance)

  • Sprint 1

    https://www.apple.com/v/home/a/scripts/main.built....: 877ms CPU time (Performance)

  • Sprint 3

    Third-party scripts: 4052ms (100% of total) (Performance)

  • Sprint 2

    102 HTTP requests — consider bundling or reducing (Performance)

  • Sprint 1

    Unattributable: 814ms CPU time (Performance)

  • Sprint 2

    Page weight 2.4 MB exceeds 1 MB target by 1.4 MB (Performance)

…and 34 more recommended item(s)

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