https://apple.com
SEO
· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
93
GRADE
A
FIX
0
REVIEW
1
PASS
12
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
1412 PASS 1 REVIEW
CSitemap FreshnessActionSitemap exists but no <lastmod> entriesREVIEW
Sitemap Freshness
ActionSitemap exists but no <lastmod> entries
Sitemap exists but no <lastmod> entries
Info::
Sitemap has no <lastmod> entries
Without lastmod, Google can't tell which URLs have changed since the last crawl -- it falls back to crawling everything periodically. Adding lastmod (date or ISO 8601 timestamp) on each <url> entry signals freshness so the crawler prioritizes recently-modified pages.
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.apple.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://apple.com Canonical https://www.apple.com/ Match Self-referencing (correct) Target 200 ✓
AMeta TagsTitle: 5 charsPASS
Meta Tags
Title: 5 chars
Title: 5 chars
Info::
Page title is set
Got: Apple
Warning::
Title is only 5 characters — consider expanding
Info::
Meta description is 172 characters — truncated on mobile (~160 char limit)
Info::
Title and H1 are identical
Consider differentiating — the title is for search results, the H1 is for the page.
Title
"Apple"
5 characters Too short
Title: Apple
H1: Apple
Match: Similar ✓
Robots: Indexable (no restrictions)
Consider differentiating — the title is for search results, the H1 is for the page.
Why this matters
Title and H1 match exactly — internally consistent but misses an opportunity to optimize each for its audience (Title for SERP CTR, H1 for on-page).
Learn more ▾ ▴
Title and H1 don't have to be identical — and often shouldn't be. The Title competes for SERP click-through (lead with keyword + value prop), while the H1 confirms to the visitor they're on the right page (more conversational is fine). Differentiating gains both surfaces.
Source: Google Search Central / on-page SEO
A+Title Style DepthTitle style is clean -- consistent separator, no stale year, no keyword stuffingPASS
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
AContent Depth1461 words, DifficultPASS
Content Depth
1461 words, Difficult
1461 words, Difficult
Info::
Page has 1461 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 13)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 13
Text-to-HTML Ratio
2% text 98% HTML
9 KB / 379 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links278 internal, 59 externalPASS
Internal Links
278 internal, 59 external
278 internal, 59 external
Info::
278 internal links (82%)
Info::
97% of links use descriptive anchor text
Info::
Page has 337 links — consider reducing
Info::
278 internal / 59 external links
Link Distribution
82% internal (278) 18% external (59)
Anchor Text Quality
328 Descriptive 9 Empty
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /us/shop/goto/payment_plan | 7 |
| 2 | /us/shop/goto/personal_setup | 6 |
| 3 | /iphone/ | 5 |
| 4 | /us/shop/goto/store | 5 |
| 5 | /us/shop/goto/buy_accessories | 4 |
| 6 | /apple-fitness-plus/ | 4 |
| 7 | /apps/ | 4 |
| 8 | /us/shop/goto/trade_in | 4 |
| 9 | /education/ | 4 |
| 10 | /apple-music/ | 4 |
Top External Domains
| Domain | Links |
|---|---|
| support.apple.com | 26 |
| tv.apple.com | 9 |
| www.apple.com | 5 |
| apps.apple.com | 4 |
| fitness.apple.com | 3 |
| music.apple.com | 3 |
| business.apple.com | 2 |
| discussions.apple.com | 1 |
| card.apple.com | 1 |
| account.apple.com | 1 |
A+Image SEO103 images, 88 descriptive filenamesPASS
Image SEO
103 images, 88 descriptive filenames
103 images, 88 descriptive filenames
Info::
15 image(s) have hash/generic filenames
88 descriptive
0 hash-based
15 generic
103 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 220x54.png | generic | ✓ | 1 |
Current: 220x54.png Suggested: wy4kakhfpvd8pkkfu3aa.png | |||
| 220x54.png | generic | ✓ | 1 |
Current: 220x54.png Suggested: 3b7d6fac-0061-401c-9716-742245053fd0png.png | |||
| 220x54.png | generic | ✓ | 1 |
Current: 220x54.png Suggested: vxnv4mq8alxikwqtzxw-bq.png | |||
| 220x54.png | generic | ✓ | 1 |
Current: 220x54.png Suggested: j7bmks9reensiztyepoteg.png | |||
| 220x54.png | generic | ✓ | 1 |
Current: 220x54.png Suggested: kc1xx3z1qbouxe1ehdu4ta.png | |||
| 220x54.png | generic | ✓ | 1 |
Current: 220x54.png Suggested: tvds8ceezaczcsidqyya0a.png | |||
| 220x54.png | generic | ✓ | 1 |
Current: 220x54.png Suggested: e452926f-7b52-4c05-a07f-8e4939b1bf6bpng.png | |||
| 220x54.png | generic | ✓ | 1 |
Current: 220x54.png Suggested: cc6mmzxfzd1gvqnd6islka.png | |||
| 220x54.png | generic | ✓ | 1 |
Current: 220x54.png Suggested: 2pvq9q1gy7cxopfxk18ew.png | |||
| 470x264.jpg | generic | ✓ | 1 |
Current: 470x264.jpg Suggested: 1b8cf2eb-1858-4d53-9faa-26c6b2e6cdfcpng.jpg | |||
| 470x264.jpg | generic | ✓ | 1 |
Current: 470x264.jpg Suggested: 45899847-e52c-44a1-9ce5-09aedebb7a78png.jpg | |||
| 470x264.jpg | generic | ✓ | 1 |
Current: 470x264.jpg Suggested: mech0329artworkenid3198591png.jpg | |||
| 470x264.jpg | generic | ✓ | 1 |
Current: 470x264.jpg Suggested: 9388d284-2a0b-43e8-86e0-5852e8559d18png.jpg | |||
| 470x264.jpg | generic | ✓ | 1 |
Current: 470x264.jpg Suggested: f5d65ff0-aa7d-452a-9b78-fcaf4bd6f044png.jpg | |||
| 470x264.jpg | generic | ✓ | 1 |
Current: 470x264.jpg Suggested: 85a24e2f-a12f-443a-a5c1-ddd78b076bc2png.jpg | |||
See Accessibility tab for detailed alt text quality analysis.
A+Hreflang URL QualityNo hreflang tags on the pagePASS
Hreflang URL Quality
No hreflang tags on the page
No hreflang tags on the page
Info::
No hreflang tags on the page
A+Hreflang CompletenessNo hreflang tags on this page -- check is N/A (single-language site or unannotated)PASS
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+Sitemap × Robots ConsistencyNo sitemap-vs-robots conflicts detectedPASS
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts detected
No sitemap-vs-robots conflicts detected
Info::
Sitemap URLs are not blocked by robots.txt
A+Sitemap HygieneSitemap structure / size look healthy (47 URLs, 4 KB)PASS
Sitemap Hygiene
Sitemap structure / size look healthy (47 URLs, 4 KB)
Sitemap structure / size look healthy (47 URLs, 4 KB)
Info::
Sitemap structure / size look healthy (47 URLs)
A+Markup Quality1 markup-quality issue(s) detectedPASS
Markup Quality
1 markup-quality issue(s) detected
1 markup-quality issue(s) detected
Info::
1 redundant ARIA role attribute(s) on native semantic element(s)
The W3C "ARIA in HTML" spec calls this its first rule: don't use ARIA when a native HTML element already conveys the semantics. `<button role="button">`, `<a href role="link">`, `<nav role="navigation">`, `<main role="main">` -- the role attribute either does nothing or shadows the native semantic, occasionally breaking assistive-tech behaviors. Remove the redundant role.
A+Schema Markup Audit3 schema types detectedPASS
Schema Markup Audit
3 schema types detected
Rich result eligibility
Organization Eligible
Organization knowledge panel
WebSite Eligible
Sitelinks search box
Detected schema types
Organization json-ld → Organization knowledge panel2/2 required · 3/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Strongly recommended — appears in the knowledge panel header
- sameAs — Connects the entity across the web
- contactPoint — Enables direct contact from the knowledge panel
- description — Add an organization description Used as the panel summary
WebSite json-ld → Sitelinks search box2/2 required · 1/1 recommended
Required fields (Google)
- name — Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
WebPage json-ld 0/0 required
Missing schema opportunities
- moderate
VideoObject
Page embeds video content that could be marked up as VideoObject
Videos appear in the video carousel and have a thumbnail badge
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Why this matters
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.