C — https://shopify.com | BeaverCheck Audit

Site Health

Score: 77 / 100

Based on 8 categories, 0 sections

Decent speed, but optimizing further could improve engagement.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Rich content metadata — your pages look great everywhere.

Lean and efficient — low environmental impact per visit.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Cart Functionality sites average 72

At average

Better than 89% of Cart Functionality sites See full Cart Functionality benchmark →

Shopify sites average 72

At average

Better than 98% of Shopify sites See full Shopify benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

1 button(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

1 link(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

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Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fshopify.com)](https://beavercheck.com/results/b5088098-1d4f-40f9-9dd4-38b812320879)

HTML

<a href="https://beavercheck.com/results/b5088098-1d4f-40f9-9dd4-38b812320879"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fshopify.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fshopify.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.

2 accessibility issues exclude users who rely on assistive technology.

Could reach Estimate based on resolving critical issues

Conversion Barriers

2 critical 2 warning

4 barrier(s) likely increasing bounce by ~23%.

Speed (1)

Page takes 8.6s to load

+12% bounce

Users abandon at ~3s — you're 6.1s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Navigation (1)

4 broken link(s) on the page

+5% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

€383 investment → €5,307/month returns + EUR 120,000,000 risk avoided

Payback period: < 1 month First-year ROI: +16549%

Investment

€383

4h · 5 findings

Monthly returns

€5,307 /mo

~€63,683 / year

Conversions recovered €5,306
Bandwidth savings €0.41

Regulatory risk avoided

EUR 120,000,000

if kept compliant

ePrivacy Directive EUR 100,000,000
GDPR EUR 20,000,000

Payback period

0 12mo 24mo

€128 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

€383

4.5 developer hours at €85/hr

Based on European Union rates (€85/hr)

Quick wins

€128 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

€ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

€10,000,000 / month at risk

~€120,000,005 / year if left unfixed

Compliance Risk

€120,000,000

ePrivacy DirectiveGDPR

No privacy policy link detected
GDPR: EUR 10,000 – EUR 20,000,000
Trackers detected but no cookie policy found
GDPR: EUR 5,000 – EUR 10,000,000
Trackers detected but no cookie policy found
GDPR: EUR 10,000 – EUR 20,000,000

+2 more

Bandwidth Waste

€0.41 /mo

5484.9 MB/mo × 0.074 EUR/GB

Optimize transfer: save ~548 KB per page load
Saves €0.41/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

100

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

4.78 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

8.61 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

100 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.030

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

6.77 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

8.72 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
	/b/shopify-brochure2-assets/3b995e28ea90c878f37f685221504...	177.5 KiB	133.1 KiB
Image of website for clothing brand OnlyNY `div.flex > div#ab-section-content-2 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/365260f1127ed2d9c4d6185512d63...	60.8 KiB	52.7 KiB
Image of Super Smalls website selling jewelry for kids `div.flex > div#ab-section-content-1 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/f11495397635517ec5ee47c2b360d...	44.4 KiB	36.5 KiB
Image of Vacation Inc website selling sunscreen `div.flex > div#ab-section-content-0 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/92b0585e60e00efb6ceaf2aec6a66...	41.6 KiB	34.0 KiB
Photo of customer making purchase via mobile checkout at fashion brand Kit and … `div.flex > div#ab-section-content-1 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/268717f14ffc87467a9aeb1e6f5a7...	39.6 KiB	32.3 KiB
Interactive animation of Shopify’s point-of-sale hardware `div.z-10 > div.sm:h-[600px] > div.h-full > img.h-full`	/b/shopify-brochure2-assets/51ed36dcef1c40f0f1d104b999d15...	33.5 KiB	30.2 KiB
Image of Glossier website selling beauty products `div.flex > div#ab-section-content-0 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/c65bc0c2daf1df2c109d1f9c14444...	34.1 KiB	27.9 KiB
Image of Japanese website for Italian leather-goods brand Bonaventura `div.flex > div#ab-section-content-2 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/2cc9891ed1b544cdbd548c289d163...	22.1 KiB	18.1 KiB
Photo of customer at plant retailer The Sill, paying for purchase by tapping ph… `div.flex > div#ab-section-content-0 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/82f295147d6f32cd1533aa843f68b...	20.4 KiB	16.8 KiB
ul.relative > li > a.level3-link > video.rounded-lg `ul.relative > li > a.level3-link > video.rounded-lg`	/b/shopify-brochure2-assets/b766e752d914319c7641dc67a8f92...	18.6 KiB	10.1 KiB
Photo of employee standing behind counter at Happy Monday Coffee Roasters with … `div.flex > div#ab-section-content-2 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/c10c68f8cde3ae725cb4286678280...	16.7 KiB	5.2 KiB
Sidekick `ul.relative > li.max-lg:w-1/2 > a.level3-link > img.relative`	/b/shopify-brochure2-assets/bed4594e2c394553b2f03d9da43cb...	9.1 KiB	4.9 KiB

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
/shopifycloud/world/brochure/production-homepage/assets/h...	32.6 KiB	331 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.6 s

URL	Time Spent
shopify.com/	807 ms
www.shopify.com/	812 ms
www.shopify.com/es-es	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 580 ms 84.3 KiB

URL	Transfer Size	Est Savings
/shopifycloud/world/brochure/production-homepage/assets/u...	43.0 KiB	37.6 KiB
/shopifycloud/world/brochure/production-homepage/assets/c...	34.7 KiB	24.5 KiB
/shopifycloud/world/brochure/production-homepage/assets/r...	71.5 KiB	22.2 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
/shopifycloud/world/brochure/production-homepage/assets/r...	1.5 s	1.1 s	0.6 ms
www.shopify.com/es-es	1.0 s	17 ms	34 ms
/shopifycloud/world/brochure/production-homepage/assets/r...	921 ms	73 ms	0.9 ms
Unattributable	803 ms	127 ms	0.0 ms
/shopifycloud/world/brochure/production-homepage/assets/d...	64 ms	54 ms	0.2 ms
/shopifycloud/world/brochure/production-homepage/assets/c...	58 ms	50 ms	0.3 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Other	1.9 s
Script Evaluation	1.4 s
Style & Layout	836 ms
Rendering	223 ms
Parse HTML & CSS	95 ms
Script Parsing & Compilation	42 ms
Garbage Collection	17 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
The page has an unload handler in the main frame.	Actionable

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Use efficient cache lifetimes

●Layout shift culprits

●Optimize DOM size

●Font display

●Forced reflow

●LCP breakdown

●LCP request discovery

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●Reduce unused CSS

●Avoids enormous network payloads Total size was 1,785 KiB

●Avoid long main-thread tasks 9 long tasks found

●Avoid non-composited animations 1 animated element found

●Image elements have explicit `width` and `height`

●Network Requests

●Network Round Trip Times 20 ms

●Server Backend Latencies 70 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 80 ms

●Avoid large layout shifts 3 layout shifts found

○INP breakdown

○User Timing marks and measures

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Buy now 🇺🇸 Order for 40,00 US$ Buy now 🇺🇸 Order for 125,00 US$ Buy now 🇺🇸 Orde… `div.container > div.rounded-xl > div.z-10 > div.w-full`
Scrolling animation with hundreds of logos of our top commerce apps `div.bg-coal-black > section.grid > div.overflow-container > div.relative`
Image of Shopify’s streamlined and easy-to-use checkout with multiple payment o… `section.grid > div.container > div.col-span-4 > div.px-10`
Animation of rotating globe with lines showing sales from Shopify merchants to … `section.grid > div.container > div.col-span-4 > div#globe-container`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#dux-privacy > div > div > button `div#dux-privacy > div > div > button`

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.z-10 > ul.flex > li.absolute > a.focus-visible:outline-offset-[-3px] `div.z-10 > ul.flex > li.absolute > a.focus-visible:outline-offset-[-3px]`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Editions Summer 2023 `div.z-10 > ul.flex > li.absolute > a.focus-visible:outline-offset-[-3px]`
Editions Winter 2024 `div.z-10 > ul.flex > li.absolute > a.focus-visible:outline-offset-[-3px]`
Editions Summer 2024 `div.z-10 > ul.flex > li.absolute > a.focus-visible:outline-offset-[-3px]`
Editions Winter 2025 `div.z-10 > ul.flex > li.absolute > a.focus-visible:outline-offset-[-3px]`
Editions Summer 2025 `div.z-10 > ul.flex > li.absolute > a.focus-visible:outline-offset-[-3px]`

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
España \| English `footer.relative > div.flex > div.relative > button.bg-transparent`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●`<video>` elements contain a `<track>` element with `[kind="captions"]`

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
Unload event listeners are deprecated and will be removed.	/shopifycloud/world/brochure/production-homepage/assets/c...

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate clickjacking with XFO or CSP

●Mitigate DOM-based XSS with Trusted Types

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Detected JavaScript libraries

100

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

100

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.36 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.56 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

0 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.001

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.68 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

1.56 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
/shopifycloud/world/brochure/production-homepage/assets/h...	32.6 KiB	361 ms

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Photo of customer at plant retailer The Sill, paying for purchase by tapping ph… `div.flex > div#ab-section-content-0 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/82f295147d6f32cd1533aa843f68b...	70.1 KiB	58.6 KiB
Switch to Shopify `li.max-md:relative > a.level3-link > picture.flex > img.w-full`	/b/shopify-brochure2-assets/b4995abc3f73dd8442f579e10023a...	60.7 KiB	50.0 KiB
Get started fast `li.max-md:relative > a.level3-link > picture.flex > img.w-full`	/b/shopify-brochure2-assets/35d24a52160348807e95f1d335e9e...	49.2 KiB	38.5 KiB
Image of website for clothing brand OnlyNY `div.flex > div#ab-section-content-2 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/365260f1127ed2d9c4d6185512d63...	60.8 KiB	34.4 KiB
Photo of employee standing behind counter at Happy Monday Coffee Roasters with … `div.flex > div#ab-section-content-2 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/c10c68f8cde3ae725cb4286678280...	44.9 KiB	33.6 KiB
Image of Aura Bora mobile website selling canned drinks `div.flex > div#ab-section-content-1 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/e919a4c2c7484b87699b2e6f5d020...	35.7 KiB	26.7 KiB
Image of Super Smalls website selling jewelry for kids `div.flex > div#ab-section-content-1 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/f11495397635517ec5ee47c2b360d...	44.4 KiB	18.6 KiB
Image of Vacation Inc website selling sunscreen `div.flex > div#ab-section-content-0 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/92b0585e60e00efb6ceaf2aec6a66...	41.6 KiB	17.0 KiB
Trusted by enterprise brands `li.max-md:relative > a.level3-link > picture.flex > img.w-full`	/b/shopify-brochure2-assets/91fd2e27323b7a94d9fdb2a7973e6...	27.4 KiB	16.6 KiB
Photo of customer making purchase via mobile checkout at fashion brand Kit and … `div.flex > div#ab-section-content-1 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/268717f14ffc87467a9aeb1e6f5a7...	39.6 KiB	16.0 KiB
Image of Glossier website selling beauty products `div.flex > div#ab-section-content-0 > div.relative > img.[transform:_translateZ(0px)]`	/b/shopify-brochure2-assets/c65bc0c2daf1df2c109d1f9c14444...	34.1 KiB	14.0 KiB
ul.relative > li > a.level3-link > video.rounded-lg `ul.relative > li > a.level3-link > video.rounded-lg`	/b/shopify-brochure2-assets/b766e752d914319c7641dc67a8f92...	18.6 KiB	14.0 KiB
Interactive animation of Shopify’s point-of-sale hardware `div.z-10 > div.sm:h-[600px] > div.h-full > img.h-full`	/b/shopify-brochure2-assets/51ed36dcef1c40f0f1d104b999d15...	22.9 KiB	13.8 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Diagnostics

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 80 ms 85.8 KiB

URL	Transfer Size	Est Savings
/shopifycloud/world/brochure/production-homepage/assets/u...	43.0 KiB	37.6 KiB
/shopifycloud/world/brochure/production-homepage/assets/c...	34.7 KiB	24.5 KiB
/shopifycloud/world/brochure/production-homepage/assets/r...	71.5 KiB	23.6 KiB

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
The page has an unload handler in the main frame.	Actionable

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
/shopifycloud/world/brochure/production-homepage/assets/r...	2.2 s	1.8 s	0.1 ms
www.shopify.com/es-es	391 ms	4.8 ms	7.3 ms
/shopifycloud/world/brochure/production-homepage/assets/r...	228 ms	12 ms	0.2 ms
Unattributable	208 ms	50 ms	0.0 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	1.9 s
Other	816 ms
Style & Layout	200 ms
Rendering	52 ms
Garbage Collection	26 ms
Parse HTML & CSS	23 ms
Script Parsing & Compilation	9.2 ms

More information about the performance of your application. These numbers don't directly affect the Performance score.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 547 ms

URL	Time Spent
shopify.com/	251 ms
www.shopify.com/	296 ms
www.shopify.com/es-es	0.0 ms

●Time to Interactive 1.6 s

●Use efficient cache lifetimes

●Layout shift culprits

●Optimize DOM size

●Font display

●Forced reflow

●LCP breakdown

●LCP request discovery

●Modern HTTP

●Optimize viewport for mobile

●Max Potential First Input Delay 20 ms

●Minify CSS

●Minify JavaScript

●Reduce unused CSS

●Avoids enormous network payloads Total size was 2,455 KiB

●Avoid long main-thread tasks 1 long task found

●Avoid non-composited animations 1 animated element found

●Image elements have explicit `width` and `height`

●Network Requests

●Network Round Trip Times 20 ms

●Server Backend Latencies 80 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 60 ms

●Avoid large layout shifts 4 layout shifts found

○INP breakdown

○User Timing marks and measures

Accessibility

ARIA

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Buy now 🇺🇸 Order for 40,00 US$ Buy now 🇺🇸 Order for 125,00 US$ Buy now 🇺🇸 Orde… `div.container > div.rounded-xl > div.z-10 > div.w-full`
Scrolling animation with hundreds of logos of our top commerce apps `div.bg-coal-black > section.grid > div.overflow-container > div.relative`
Image of Shopify’s streamlined and easy-to-use checkout with multiple payment o… `section.grid > div.container > div.col-span-4 > div.px-10`
Animation of rotating globe with lines showing sales from Shopify merchants to … `section.grid > div.container > div.col-span-4 > div#globe-container`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#dux-privacy > div > div > button `div#dux-privacy > div > div > button`

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.z-10 > ul.flex > li.absolute > a.focus-visible:outline-offset-[-3px] `div.z-10 > ul.flex > li.absolute > a.focus-visible:outline-offset-[-3px]`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Editions Summer 2023 `div.z-10 > ul.flex > li.absolute > a.focus-visible:outline-offset-[-3px]`
Editions Winter 2024 `div.z-10 > ul.flex > li.absolute > a.focus-visible:outline-offset-[-3px]`
Editions Summer 2024 `div.z-10 > ul.flex > li.absolute > a.focus-visible:outline-offset-[-3px]`
Editions Winter 2025 `div.z-10 > ul.flex > li.absolute > a.focus-visible:outline-offset-[-3px]`
Editions Summer 2025 `div.z-10 > ul.flex > li.absolute > a.focus-visible:outline-offset-[-3px]`

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
España \| English `footer.relative > div.flex > div.hidden > button.bg-transparent`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●`<video>` elements contain a `<track>` element with `[kind="captions"]`

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
Unload event listeners are deprecated and will be removed.	/shopifycloud/world/brochure/production-homepage/assets/c...

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate clickjacking with XFO or CSP

●Mitigate DOM-based XSS with Trusted Types

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Detected JavaScript libraries

100

SEO

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://shopify.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (1)

Trust (2)

Navigation (1)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Payback period

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Names and labels

Best practices

Best Practices

General

SEO

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Names and labels

Best practices

Best Practices

General

SEO

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