https://shopify.com
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
90
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
75 PASS 1 REVIEW
BImage SEO75 images, 0 descriptive filenamesREVIEW
Image SEO
75 images, 0 descriptive filenames
75 images, 0 descriptive filenames
Warning::
100% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
0 descriptive
75 hash-based
0 generic
75 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| d9340911ca8c679b148dd4a205ad2ffa.svg | hash | ✓ | 1 |
Current: d9340911ca8c679b148dd4a205ad2ffa.svg Suggested: shopify-brochure2-assets.svg | |||
| 35d24a52160348807e95f1d335e9e295.png | hash | ✓ | 1 |
Current: 35d24a52160348807e95f1d335e9e295.png Suggested: shopify-brochure2-assets.png | |||
| b4995abc3f73dd8442f579e10023a4df.png | hash | ✓ | 1 |
Current: b4995abc3f73dd8442f579e10023a4df.png Suggested: shopify-brochure2-assets.png | |||
| 91fd2e27323b7a94d9fdb2a7973e668e.png | hash | ✓ | 1 |
Current: 91fd2e27323b7a94d9fdb2a7973e668e.png Suggested: shopify-brochure2-assets.png | |||
| ecabe88f01662a8048799d22f2c6aa99.svg | hash | ✓ | 1 |
Current: ecabe88f01662a8048799d22f2c6aa99.svg Suggested: shopify-brochure2-assets.svg | |||
| bed4594e2c394553b2f03d9da43cb685.png | hash | ✓ | 1 |
Current: bed4594e2c394553b2f03d9da43cb685.png Suggested: shopify-brochure2-assets.png | |||
| c65bc0c2daf1df2c109d1f9c14444a57.webp | hash | ✓ | 1 |
Current: c65bc0c2daf1df2c109d1f9c14444a57.webp Suggested: shopify-brochure2-assets.webp | |||
| 82f295147d6f32cd1533aa843f68b0c2.webp | hash | ✓ | 1 |
Current: 82f295147d6f32cd1533aa843f68b0c2.webp Suggested: shopify-brochure2-assets.webp | |||
| 92b0585e60e00efb6ceaf2aec6a66027.webp | hash | ✓ | 1 |
Current: 92b0585e60e00efb6ceaf2aec6a66027.webp Suggested: shopify-brochure2-assets.webp | |||
| e919a4c2c7484b87699b2e6f5d020690.webp | hash | ✓ | 1 |
Current: e919a4c2c7484b87699b2e6f5d020690.webp Suggested: shopify-brochure2-assets.webp | |||
| 268717f14ffc87467a9aeb1e6f5a7719.webp | hash | ✓ | 1 |
Current: 268717f14ffc87467a9aeb1e6f5a7719.webp Suggested: shopify-brochure2-assets.webp | |||
| f11495397635517ec5ee47c2b360dd04.webp | hash | ✓ | 1 |
Current: f11495397635517ec5ee47c2b360dd04.webp Suggested: shopify-brochure2-assets.webp | |||
| c10c68f8cde3ae725cb4286678280226.webp | hash | ✓ | 1 |
Current: c10c68f8cde3ae725cb4286678280226.webp Suggested: shopify-brochure2-assets.webp | |||
| 365260f1127ed2d9c4d6185512d63983.webp | hash | ✓ | 1 |
Current: 365260f1127ed2d9c4d6185512d63983.webp Suggested: shopify-brochure2-assets.webp | |||
| 2cc9891ed1b544cdbd548c289d1632cb.jpg | hash | ✓ | 1 |
Current: 2cc9891ed1b544cdbd548c289d1632cb.jpg Suggested: shopify-brochure2-assets.jpg | |||
| afdceeca27acf0af45372d782b36a153.webp | hash | ✓ | 1 |
Current: afdceeca27acf0af45372d782b36a153.webp Suggested: shopify-brochure2-assets.webp | |||
| b3a10e2014c5b6cd44f2bc4a893ffc75.webp | hash | ✓ | 1 |
Current: b3a10e2014c5b6cd44f2bc4a893ffc75.webp Suggested: shopify-brochure2-assets.webp | |||
| d1d0f12159bedd0521717f23600c1beb.webp | hash | ✓ | 1 |
Current: d1d0f12159bedd0521717f23600c1beb.webp Suggested: shopify-brochure2-assets.webp | |||
| 25528b246857074708e006916a5b77a6.jpg | hash | ✓ | 1 |
Current: 25528b246857074708e006916a5b77a6.jpg Suggested: shopify-brochure2-assets.jpg | |||
| f478c242ac029c5f9116252ae2a8e2e1.webp | hash | ✓ | 1 |
Current: f478c242ac029c5f9116252ae2a8e2e1.webp Suggested: shopify-brochure2-assets.webp | |||
| e103a64d117a2736cc4ff269828fe5ef.webp | hash | ✓ | 1 |
Current: e103a64d117a2736cc4ff269828fe5ef.webp Suggested: shopify-brochure2-assets.webp | |||
| 64809df6a89121d7102d083e2c906364.png | hash | ✓ | 1 |
Current: 64809df6a89121d7102d083e2c906364.png Suggested: shopify-brochure2-assets.png | |||
| e9b1787b05cc3141b4aec50b024ad68c.png | hash | ✓ | 1 |
Current: e9b1787b05cc3141b4aec50b024ad68c.png Suggested: shopify-brochure2-assets.png | |||
| c87d3ea84d6b07cc56c44653ed8911f5.png | hash | ✓ | 1 |
Current: c87d3ea84d6b07cc56c44653ed8911f5.png Suggested: shopify-brochure2-assets.png | |||
| b1debcf2c15172ecfe86b0d30d664ad3.png | hash | ✓ | 1 |
Current: b1debcf2c15172ecfe86b0d30d664ad3.png Suggested: shopify-brochure2-assets.png | |||
| 7fd378060668fbb746a61d562bd40dc9.png | hash | ✓ | 1 |
Current: 7fd378060668fbb746a61d562bd40dc9.png Suggested: shopify-brochure2-assets.png | |||
| 48c3fa7e8d48a8a316f818f7ab8c3335.png | hash | ✓ | 1 |
Current: 48c3fa7e8d48a8a316f818f7ab8c3335.png Suggested: shopify-brochure2-assets.png | |||
| 7aa525b00d5c1f6ca1db1f7d8030e493.png | hash | ✓ | 1 |
Current: 7aa525b00d5c1f6ca1db1f7d8030e493.png Suggested: shopify-brochure2-assets.png | |||
| dfe62984c290cac4d9ab1f6d64d56990.png | hash | ✓ | 1 |
Current: dfe62984c290cac4d9ab1f6d64d56990.png Suggested: shopify-brochure2-assets.png | |||
| 0f899d067f8fd6d3de6df6dc072a9f95.png | hash | ✓ | 1 |
Current: 0f899d067f8fd6d3de6df6dc072a9f95.png Suggested: shopify-brochure2-assets.png | |||
| ea64c5d6352869143ca123c102a436e8.png | hash | ✓ | 1 |
Current: ea64c5d6352869143ca123c102a436e8.png Suggested: shopify-brochure2-assets.png | |||
| dc2669381c95b83588445a4aa4401214.png | hash | ✓ | 1 |
Current: dc2669381c95b83588445a4aa4401214.png Suggested: shopify-brochure2-assets.png | |||
| 4142eddf07530c57040f91cc1bb2b5d0.png | hash | ✓ | 1 |
Current: 4142eddf07530c57040f91cc1bb2b5d0.png Suggested: shopify-brochure2-assets.png | |||
| d7f23791c6047e0be843461f636db279.png | hash | ✓ | 1 |
Current: d7f23791c6047e0be843461f636db279.png Suggested: shopify-brochure2-assets.png | |||
| 7a63b5c2087a9ad7f05c4a6721cbf726.png | hash | ✓ | 1 |
Current: 7a63b5c2087a9ad7f05c4a6721cbf726.png Suggested: shopify-brochure2-assets.png | |||
| 1d40849c5137319b5f80efc99e33bff9.jpg | hash | ✓ | 1 |
Current: 1d40849c5137319b5f80efc99e33bff9.jpg Suggested: shopify-brochure2-assets.jpg | |||
| 375652716df8f879dbf34419c8ae0d50.jpg | hash | ✓ | 1 |
Current: 375652716df8f879dbf34419c8ae0d50.jpg Suggested: shopify-brochure2-assets.jpg | |||
| 71e525e01bf304a1e639d14ff4ef1855.jpg | hash | ✓ | 1 |
Current: 71e525e01bf304a1e639d14ff4ef1855.jpg Suggested: shopify-brochure2-assets.jpg | |||
| cf513e7e66200e46908943f6de71de56.jpg | hash | ✓ | 1 |
Current: cf513e7e66200e46908943f6de71de56.jpg Suggested: shopify-brochure2-assets.jpg | |||
| ddbea308cdbab13b3b9138748e95fab6.jpg | hash | ✓ | 1 |
Current: ddbea308cdbab13b3b9138748e95fab6.jpg Suggested: shopify-brochure2-assets.jpg | |||
| f30334b82cde2635b8abb23419d92bd5.jpg | hash | ✓ | 1 |
Current: f30334b82cde2635b8abb23419d92bd5.jpg Suggested: shopify-brochure2-assets.jpg | |||
| 600a7b9e8074695ddb32d366f72d93d4.png | hash | ✓ | 1 |
Current: 600a7b9e8074695ddb32d366f72d93d4.png Suggested: shopify-brochure2-assets.png | |||
| 76d20295a407bff11ac0292184015d2d.png | hash | ✓ | 1 |
Current: 76d20295a407bff11ac0292184015d2d.png Suggested: shopify-brochure2-assets.png | |||
| 76d20295a407bff11ac0292184015d2d.png | hash | ✓ | 1 |
Current: 76d20295a407bff11ac0292184015d2d.png Suggested: shopify-brochure2-assets.png | |||
| 76d20295a407bff11ac0292184015d2d.png | hash | ✓ | 1 |
Current: 76d20295a407bff11ac0292184015d2d.png Suggested: shopify-brochure2-assets.png | |||
| 76d20295a407bff11ac0292184015d2d.png | hash | ✓ | 1 |
Current: 76d20295a407bff11ac0292184015d2d.png Suggested: shopify-brochure2-assets.png | |||
| c759c61b160a763d6a93ef1aebd07d6a.svg | hash | ✓ | 1 |
Current: c759c61b160a763d6a93ef1aebd07d6a.svg Suggested: shopify-brochure2-assets.svg | |||
| 0c0c5226a7fa616d89d03874a2308670.svg | hash | ✓ | 1 |
Current: 0c0c5226a7fa616d89d03874a2308670.svg Suggested: shopify-brochure2-assets.svg | |||
| 833df85b2f84dbf6e98d06acd5483591.svg | hash | ✓ | 1 |
Current: 833df85b2f84dbf6e98d06acd5483591.svg Suggested: shopify-brochure2-assets.svg | |||
| a0f6ba5d1baeabed82145e0a4975de93.svg | hash | ✓ | 1 |
Current: a0f6ba5d1baeabed82145e0a4975de93.svg Suggested: shopify-brochure2-assets.svg | |||
| 988b6738089b476b12bb11624047cbee.png | hash | ✓ | 1 |
Current: 988b6738089b476b12bb11624047cbee.png Suggested: shopify-brochure2-assets.png | |||
| d18b1ff1c3fc52ffc4c735129b88c00a.jpg | hash | ✓ | 1 |
Current: d18b1ff1c3fc52ffc4c735129b88c00a.jpg Suggested: shopify-brochure2-assets.jpg | |||
| 09c0d9df1ec115be7055d03fda7467c7.jpg | hash | ✓ | 1 |
Current: 09c0d9df1ec115be7055d03fda7467c7.jpg Suggested: shopify-brochure2-assets.jpg | |||
| 94bf4a2851a16821c472f9e9cf1b5bb7.svg | hash | ✓ | 1 |
Current: 94bf4a2851a16821c472f9e9cf1b5bb7.svg Suggested: shopify-brochure2-assets.svg | |||
| 67583e03fbb03b2f502951e163150c8f.svg | hash | ✓ | 1 |
Current: 67583e03fbb03b2f502951e163150c8f.svg Suggested: shopify-brochure2-assets.svg | |||
| 51c6fc4dc5e0613817177942cc009fd8.png | hash | ✓ | 1 |
Current: 51c6fc4dc5e0613817177942cc009fd8.png Suggested: shopify-brochure2-assets.png | |||
| b5f6adb00b3b5bba327b9ee4327c098c.png | hash | ✓ | 1 |
Current: b5f6adb00b3b5bba327b9ee4327c098c.png Suggested: shopify-brochure2-assets.png | |||
| e45ccb23cd41af43c481aac46124b2f0.jpg | hash | ✓ | 1 |
Current: e45ccb23cd41af43c481aac46124b2f0.jpg Suggested: shopify-brochure2-assets.jpg | |||
| c2f9189345f7cf7e1aabe7db3443a4c0.png | hash | ✓ | 1 |
Current: c2f9189345f7cf7e1aabe7db3443a4c0.png Suggested: shopify-brochure2-assets.png | |||
| 8782debac7f146d30584d6b0e5958709.png | hash | ✓ | 1 |
Current: 8782debac7f146d30584d6b0e5958709.png Suggested: shopify-brochure2-assets.png | |||
| 19921ffd6712ba93c947645a87772d55.png | hash | ✓ | 1 |
Current: 19921ffd6712ba93c947645a87772d55.png Suggested: shopify-brochure2-assets.png | |||
| fa083860a79e66e2bf4936af0b9923e7.png | hash | ✓ | 1 |
Current: fa083860a79e66e2bf4936af0b9923e7.png Suggested: shopify-brochure2-assets.png | |||
| f1639a3e2157e9184b546d7eaf13d89a.png | hash | ✓ | 1 |
Current: f1639a3e2157e9184b546d7eaf13d89a.png Suggested: shopify-brochure2-assets.png | |||
| 51a089c0d18a743f5ae9119cee917fcd.png | hash | ✓ | 1 |
Current: 51a089c0d18a743f5ae9119cee917fcd.png Suggested: shopify-brochure2-assets.png | |||
| aa81da9fb95ce56501c2c71cc69d67c4.jpg | hash | ✓ | 1 |
Current: aa81da9fb95ce56501c2c71cc69d67c4.jpg Suggested: shopify-brochure2-assets.jpg | |||
| edac58cebedd8a32ebde0a1bfc7405bd.png | hash | ✓ | 1 |
Current: edac58cebedd8a32ebde0a1bfc7405bd.png Suggested: shopify-brochure2-assets.png | |||
| 36138f611ff7a9bb25d679290f623a99.jpg | hash | ✓ | 1 |
Current: 36138f611ff7a9bb25d679290f623a99.jpg Suggested: shopify-brochure2-assets.jpg | |||
| bcb8bcb289a7335a482b0769b77ab421.jpg | hash | ✓ | 1 |
Current: bcb8bcb289a7335a482b0769b77ab421.jpg Suggested: shopify-brochure2-assets.jpg | |||
| 40d644720a7389ef0cd1809052ae9dda.jpg | hash | ✓ | 1 |
Current: 40d644720a7389ef0cd1809052ae9dda.jpg Suggested: shopify-brochure2-assets.jpg | |||
| 890dbeb471a10637528a72179b12bfa9.jpg | hash | ✓ | 1 |
Current: 890dbeb471a10637528a72179b12bfa9.jpg Suggested: shopify-brochure2-assets.jpg | |||
| 742068a6e1f7a94ba0ee51e40bea7226.jpg | hash | ✓ | 1 |
Current: 742068a6e1f7a94ba0ee51e40bea7226.jpg Suggested: shopify-brochure2-assets.jpg | |||
| 300722606d1783ce51852b40d584070f.jpg | hash | ✓ | 1 |
Current: 300722606d1783ce51852b40d584070f.jpg Suggested: shopify-brochure2-assets.jpg | |||
| 669022e522248e4ab88aeeb1165486d0.jpg | hash | ✓ | 1 |
Current: 669022e522248e4ab88aeeb1165486d0.jpg Suggested: shopify-brochure2-assets.jpg | |||
| ce0048c94b712ae773a1f6371ced6303.jpg | hash | ✓ | 1 |
Current: ce0048c94b712ae773a1f6371ced6303.jpg Suggested: shopify-brochure2-assets.jpg | |||
| 8051dee1dd72e78a9528a16c062cff66.svg | hash | ✓ | 1 |
Current: 8051dee1dd72e78a9528a16c062cff66.svg Suggested: shopify-brochure2-assets.svg | |||
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Why this matters
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.shopify.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://shopify.com Canonical https://www.shopify.com/ Match Self-referencing (correct) Target 200 ✓
A+Meta TagsTitle: 66 charsPASS
Meta Tags
Title: 66 chars
Title: 66 chars
Info::
Page title is set
Got: Shopify: The All-in-One Commerce Platform for Businesses - Shopify
Info::
Title is 66 characters — may be truncated in search results
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title
"Shopify: The All-in-One Commerce Platform for Businesses - Shopify"
66 characters Will truncate
Title: Shopify: The All-in-One Commerce Platform for Businesses - Shopify
H1: Be the nextbig thing
Match: Very different
Robots: Indexable (no restrictions)
Alignment helps users confirm they've reached the right page.
Why this matters
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
AContent Depth1418 words, DifficultPASS
Content Depth
1418 words, Difficult
1418 words, Difficult
Info::
Page has 1418 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 14)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 14
Text-to-HTML Ratio
1% text 99% HTML
9 KB / 626 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links279 internal, 45 externalPASS
Internal Links
279 internal, 45 external
279 internal, 45 external
Info::
279 internal links (86%)
Info::
100% of links use descriptive anchor text
Info::
Page has 324 links — consider reducing
Info::
279 internal / 45 external links
Link Distribution
86% internal (279) 14% external (45)
Anchor Text Quality
323 Descriptive 1 Empty
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /editions | 9 |
| 2 | /checkout | 4 |
| 3 | /hk-en?country=hk&lang=en | 2 |
| 4 | /nl?country=nl&lang=en | 2 |
| 5 | /cz?country=cz&lang=en | 2 |
| 6 | /in?country=in&lang=en | 2 |
| 7 | /ie?country=ie&lang=en | 2 |
| 8 | /br?country=br&lang=pt | 2 |
| 9 | /at?country=at&lang=en | 2 |
| 10 | /gr?country=gr&lang=el | 2 |
Top External Domains
| Domain | Links |
|---|---|
| shopify.dev | 5 |
| admin.shopify.com | 4 |
| apps.shopify.com | 3 |
| themes.shopify.com | 2 |
| supersmalls.com | 1 |
| aurabora.com | 1 |
| www.shopifyacademy.com | 1 |
| www.vacation.inc | 1 |
| twitter.com | 1 |
| shop.a-morir.com | 1 |
A+Schema Markup Audit1 schema types detectedPASS
Schema Markup Audit
1 schema types detected
Detected schema types
Corporation json-ld 0/0 required
Missing schema opportunities
- moderate
VideoObject
Page embeds video content that could be marked up as VideoObject
Videos appear in the video carousel and have a thumbnail badge
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.