Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Partial brand coverage — a few channels are missing brand signals.
F
26/100
Site name appears as
| Page title | Runner's World | |
| og:site_name | Runner's World | |
| twitter:site | — | |
| Organization.name | — |
Consistent
Brand assets
Favicon
8/15single size only
Social share image
0/20Meta completeness
8/20Organization schema
0/15Contact info discoverable
0/10no contact info discoverable
Findings
- Missing brand name in: twitter:site, Organization.name
- No social share image — shared links render as bare URLs
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- og:image missing
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
14 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
runnersworld.com
Runner's World
The online home of Runner's World magazine. Running news, training advice, inspiring stories, running shoe reviews, gear tips, and more.
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — Add twitter:image — preview card without an image looks broken
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
RUNNERSWORLD.COM
Runner's World
The online home of Runner's World magazine. Running news, training advice, inspiring stories, running shoe reviews, gear tips, and more.
- og:title — Runner's World
- og:description — The online home of Runner's World magazine. Running news, training advice, inspiring stories, running shoe reviews, g...
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — Runner's World
No preview image for Facebook
→ Add og:image (recommended 1200×630)
Runner's World
runnersworld.com
- og:title — Runner's World
- og:description — The online home of Runner's World magazine. Running news, training advice, inspiring stories, running shoe reviews, g...
- og:image — Add og:image — preview card without an image looks broken
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
runnersworld.com
Runner's World
The online home of Runner's World magazine. Running news, training advice, inspiring stories, running shoe reviews, gear tips, and more.
- og:title — Runner's World
- og:description — The online home of Runner's World magazine. Running news, training advice, inspiring stories, running shoe reviews, g...
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.
Learn more ▾ ▴
Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.
Source: schema.org / Google Search Central
JSON-LD Blocks
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"url": "https://www.runnersworld.com/news/a71088131/final-finisher-boston-marathon-2026/",
"name": "‘I Kept Going’: How the Final Official Finisher of the Boston Marathon Motivated Herself to End Strong"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.runnersworld.com/training/a71074668/treadmill-training-tips-elite-marathoner/",
"name": "A 2:09 Marathoner Trained on a Treadmill for 3 Months. Here Are His 5 Tips for Getting Faster Indoors."
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.runnersworld.com/training/a71083932/running-progress-small-habits/",
"name": "No Single Workout Will Change Your Training. Coaches Break Down How to Actually See Progress."
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.runnersworld.com/training/a71086167/amazing-runners-world-show-epsiode-112-10-percent-rule-long-run-study/",
"name": "Your Weekly Mileage Is Not the Whole Story. This Long-Run Mistake Could Be Holding You Back."
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.runnersworld.com/gear/a36490720/best-garmin-gps-running-watches/",
"name": "The 8 Best Garmin Running Watches for Logging Every Workout"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.runnersworld.com/training/a62953139/how-to-start-running-program/",
"name": "The Runner’s World Guide on How to Start Running"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.runnersworld.com/beginner/a70812991/how-to-start-running-program-why-running/",
"name": "How to Start Running: Why Running?"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.runnersworld.com/beginner/a70812999/how-to-start-running-program-start-with-run-walk-intervals/",
"name": "How to Start Running: Start with Run/Walk Intervals"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.runnersworld.com/beginner/a70813002/how-to-start-running-program-focus-on-technique/",
"name": "How to Start Running: Focus on Technique"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.runnersworld.com/beginner/a70813003/how-to-start-running-program-progress-slowly/",
"name": "How to Start Running: Progress Slowly"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.runnersworld.com/runners-stories/a70954813/sara-hall-memoir-for-the-love-of-the-grind/",
"name": "With Her Olympic Dream on the Line, Sara Hall Found a Superpower She Didn’t Know She Had"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.runnersworld.com/gear/a20865760/best-cushioned-running-shoes/",
"name": "The 10 Most Cushioned Running Shoes You Can Buy Right Now"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.runnersworld.com/races-places/a19822373/marathons-to-boston-qualify/",
"name": "Want to Run Boston? These 10 Marathons Will Give You a Great Shot at Qualifying."
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.runnersworld.com/nutrition-weight-loss/a71083782/macros-counting-for-runners/",
"name": "What Should My Macros Be? Your Nutrition Questions Answered"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.runnersworld.com/training/a70941762/running-over-40-longetivity-habits/",
"name": "5 Essential Habits I’ve Embraced as I Approach 50 to Keep Running Strong"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.runnersworld.com/training/a30911910/download-your-runners-world-training-plan/",
"name": "Download Your Runner’s World+ Training Plans"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.runnersworld.com/training/a71071384/how-to-choose-marathon-training-plan/",
"name": "How to Pick a Marathon Training Plan That Meets Your Current Fitness—and Why That’s Crucial."
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.runnersworld.com/training/a71050437/long-run-fatigue-recovery/",
"name": "The Number-One Reason for Excessive Fatigue After Long Runs—And How to Avoid It"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.runnersworld.com/training/a71054091/how-i-finally-scored-a-boston-qualifying-finish/",
"name": "‘After Missing the Boston Marathon Cutoff (Twice), I’m Finally Running. These Training Tweaks Got Me There.’"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.runnersworld.com/training/a71025848/3-hour-long-run-rule/",
"name": "Should You Cap Your Long Run at 3 Hours? Top Run Coaches Break Down the Trade-Offs."
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.runnersworld.com/training/a71016735/training-plan-tweaks-runners-mistakes/",
"name": "5 Mistakes Runners Make When Tweaking Their Training Plans"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.runnersworld.com/training/a66207911/the-runners-world-guide-to-3-day-a-week-training/",
"name": "The Science-Backed 3-Day Training Plan Strategy That Works for Any Race"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.runnersworld.com/training/a65450992/run-longer-program/",
"name": "The Runner’s World Guide to Running Longer"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.runnersworld.com/training/a46211157/how-to-master-half-marathon/",
"name": "The Runner’s World Guide to Mastering the Half Marathon"
},
{
"@type": "ListItem",
"position": 25,
"url": "https://www.runnersworld.com/training/a62953139/how-to-start-running-program/",
"name": "The Runner’s World Guide on How to Start Running"
},
{
"@type": "ListItem",
"position": 26,
"url": "https://www.runnersworld.com/gear/a71027790/brooks-adrenaline-gts-25-review/",
"name": "The Brooks Adrenaline GTS 25 Keeps Your Stride in Check—Gently"
},
{
"@type": "ListItem",
"position": 27,
"url": "https://www.runnersworld.com/gear/a71039601/salomon-shoes-for-overpronation/",
"name": "Why I Only Wear Salomon Running Shoes Every Day"
},
{
"@type": "ListItem",
"position": 28,
"url": "https://www.runnersworld.com/gear/a24228881/affordable-running-shoes/",
"name": "The 7 Best Affordable Running Shoes That Help You Save Big Without Sacrificing Comfort"
},
{
"@type": "ListItem",
"position": 29,
"url": "https://www.runnersworld.com/gear/a71017352/brooks-glycerin-max-2-review/",
"name": "The Brooks Glycerin Max 2 Made Our Editor’s Run/Walks Bouncier and Easier"
},
{
"@type": "ListItem",
"position": 30,
"url": "https://www.runnersworld.com/beginner/a45653268/best-running-shoes-for-beginners/",
"name": "These Are the 6 Best Running Shoes for Beginners, According to Our Testing"
},
{
"@type": "ListItem",
"position": 31,
"url": "https://www.runnersworld.com/gear/a20834859/the-best-treadmills-for-runners/",
"name": "The 8 Best Treadmills for Runners"
},
{
"@type": "ListItem",
"position": 32,
"url": "https://www.runnersworld.com/gear/a70676292/best-treadmill-deals-2026/",
"name": "From Walking Pads to Runners’ Picks: The Best Amazon Big Spring Sale Treadmill Deals We’ve Seen Yet"
},
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"url": "https://www.runnersworld.com/gear/a70845494/urevo-walking-pad-review/",
"name": "Staying Active at Your Desk is Easier With the Urevo Walking Pad"
},
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"url": "https://www.runnersworld.com/training/a70588751/run-walk-treadmill-workouts/",
"name": "Build Run/Walk Speed With These 3 Treadmill-Based Workouts"
},
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"url": "https://www.runnersworld.com/training/a71005121/amazing-runners-world-show-epsiode-110-base-training/",
"name": "One Extra Run per Week During Base Training Can Save 3 Minutes in a Marathon"
},
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"url": "https://www.runnersworld.com/training/a70962830/amazing-runners-world-show-episode-57-tips-to-finish-a-tough-race-strong/",
"name": "Tricks We Play to Get to the Finish of a Tough Race"
},
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"position": 37,
"url": "https://www.runnersworld.com/training/a70920406/amazing-runners-world-show-epsiode-109-how-to-avoid-hitting-the-wall/",
"name": "How to Avoid the Wall—and Build Real Endurance for Long Runs"
},
{
"@type": "ListItem",
"position": 38,
"url": "https://www.runnersworld.com/training/a70883295/amazing-runners-world-show-epsiode-107-three-miles-to-marathon-training/",
"name": "If You Can Run 3 Miles, You’re Ready to Tackle Marathon Training"
},
{
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"position": 39,
"url": "https://www.runnersworld.com/training/a70820289/amazing-runners-world-show-epsiode-108-minimum-half-marathon-mileage/",
"name": "The Minimum Half Marathon Weekly Mileage Is Lower Than You Think. Here’s What Actually Works."
},
{
"@type": "ListItem",
"position": 40,
"url": "https://www.runnersworld.com/gear/a29111408/runners-world-shoe-reviews/",
"name": "Train Smarter. Run Stronger."
},
{
"@type": "ListItem",
"position": 41,
"url": "https://www.runnersworld.com/health-injuries/a71038631/running-injury-misconceptions/",
"name": "Most Running Injuries Happen Quietly Over Time. Here’s What Athletes Tend to Overlook."
},
{
"@type": "ListItem",
"position": 42,
"url": "https://www.runnersworld.com/health-injuries/a70907995/runners-world-guide-stretching-and-mobility/",
"name": "The Runner’s World Guide to Stretching and Mobility"
},
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"@type": "ListItem",
"position": 43,
"url": "https://www.runnersworld.com/health-injuries/a71014502/foot-strike-and-injury-study/",
"name": "Why You Should Know Your Foot Strike to Avoid Injury—and How Running Shoes Can Mess With It"
},
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"position": 44,
"url": "https://www.runnersworld.com/health-injuries/a25345875/bunion-pain-relief/",
"name": "How to Get Expert-Recommended Bunion Pain Relief Right at Home"
},
{
"@type": "ListItem",
"position": 45,
"url": "https://www.runnersworld.com/runners-stories/a70894743/zone-2-running-playlist/",
"name": "A Playlist Designed Specifically for Your Zone 2 Runs"
},
{
"@type": "ListItem",
"position": 46,
"url": "https://www.runnersworld.com/runners-stories/a70533950/steady-state-long-run-playlist-march/",
"name": "A 90-Minute Playlist to Help You Maintain a Steady Pace"
},
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"@type": "ListItem",
"position": 47,
"url": "https://www.runnersworld.com/runners-stories/a70190135/90-minute-playlist-winter-running-motivation/",
"name": "A 90-Minute Playlist to Motivate You to Stick With Your Runs This Winter"
},
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"@type": "ListItem",
"position": 48,
"url": "https://www.runnersworld.com/runners-stories/a69852138/3-hour-long-run-playlist/",
"name": "This 3-Hour Playlist Will Help Keep You Motivated for Your Entire Long Run"
},
{
"@type": "ListItem",
"position": 49,
"url": "https://www.runnersworld.com/beginner/a70963078/how-long-to-train-for-a-5k/",
"name": "Here’s How Long It Should Take You to Get Ready for a 5K"
},
{
"@type": "ListItem",
"position": 50,
"url": "https://www.runnersworld.com/beginner/a71026601/beginner-running-pacing-without-data/",
"name": "Can’t Figure Out Pacing as a Beginner Runner? Ditch the Data, Experts Say."
},
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"position": 51,
"url": "https://www.runnersworld.com/beginner/a71017774/how-to-run-a-mile-as-beginner/",
"name": "Couch to 5K Dropout? This Is the Plan For You!"
},
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"position": 52,
"url": "https://www.runnersworld.com/beginner/a71005388/running-pace-for-beginners-start-running/",
"name": "How New Runners Can Master Pacing in 5 Simple Steps"
},
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"@type": "ListItem",
"position": 53,
"url": "https://www.runnersworld.com/news/a71077247/calli-hauger-thackery-boston-marathon-pregnant/",
"name": "Calli Hauger-Thackery Runs 2:43:58 at the Boston Marathon—5 Months Pregnant"
},
{
"@type": "ListItem",
"position": 54,
"url": "https://www.runnersworld.com/news/a71074444/boston-marathon-2026-des-linden/",
"name": "Just 1 Week After Running a 168-Mile Ultramarathon, Des Linden Finishes 30th at the Boston Marathon"
},
{
"@type": "ListItem",
"position": 55,
"url": "https://www.runnersworld.com/news/a71075631/chelsea-clinton-boston-marathon-2026-finish/",
"name": "Chelsea Clinton Finished the Boston Marathon in 3:40:52—and Her Parents Presented Her Medal at the Finish Line"
},
{
"@type": "ListItem",
"position": 56,
"url": "https://www.runnersworld.com/news/a71053941/top-american-women-2026-boston-marathon/",
"name": "American Women Place 4 Runners in the Top 10 at Boston, Led by Jess McClain"
},
{
"@type": "ListItem",
"position": 57,
"url": "https://www.runnersworld.com/news/a71088131/final-finisher-boston-marathon-2026/",
"name": "‘I Kept Going’: How the Final Official Finisher of the Boston Marathon Motivated Herself to End Strong"
}
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