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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
F
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.ine.es/menus/_b/img/logoINESocial.png
Warning::
Missing og:title
The og:title tag controls the title shown in social sharing previews.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://www.ine.es/menus/_b/img/logoINESocial.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:title tag controls the title shown in social sharing previews.

Why this matters

Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.

Learn more ▾

og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.

Source: Open Graph Protocol

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

ine.es

No title set

No description

Preview quality · Twitter/X F · 45/100

Description will be truncated (329 chars / 200 max)

  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from <title>
  • twitter:description — falling back from <meta name=description>
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • Description will be truncated on Twitter/X (329 chars, max 200)

    → Tighten the description to ≤200 characters

INE.ES

No title set

No description

Preview quality · Facebook C · 65/100

Description will be truncated (329 chars / 155 max)

  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — https://www.ine.es/menus/_b/img/logoINESocial.png
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — INE

  • Description will be truncated on Facebook (329 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is too small for Facebook (326×126)

    → Upload an image at least 200×200 — recommended 1200×630 for large cards

No title set

ine.es

Preview quality · LinkedIn B · 80/100

Description will be truncated (329 chars / 150 max)

  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — https://www.ine.es/menus/_b/img/logoINESocial.png

  • Description will be truncated on LinkedIn (329 chars, max 150)

    → Tighten og:description to ≤150 characters

  • og:image is too small for LinkedIn (326×126)

    → Upload an image at least 200×200

ine.es

No title set

No description

Preview quality · Slack A · 90/100

Description will be truncated (329 chars / 300 max)

  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — https://www.ine.es/menus/_b/img/logoINESocial.png

  • Long description may be shortened by Slack (329 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 70/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

57/100

Site name appears as

Page titleINE. Instituto Nacional de Estadística
og:site_nameINE
twitter:site—
Organization.nameINE - Instituto Nacional de Estadística

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • og:title missing
  • twitter:card missing
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : Organization
9 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.ine.es#Organization",
  "name": "INE - Instituto Nacional de Estadística",
  "url": "https://www.ine.es/",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Madrid, España",
    "postalCode": "28050",
    "streetAddress": "Avenida de Manoteras, 50-52"
  },
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "contactType": "Escribir a InfoINE",
      "url": "https://www.ine.es/infoine/"
    },
    {
      "@type": "ContactPoint",
      "telephone": "(+34) 91-583-91-00",
      "faxNumber": "(+34) 91-583-91-58",
      "contactType": "Información al público y centralita",
      "hoursAvailable": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": [
            "Monday",
            "Tuesday",
            "Wednesday",
            "Thursday"
          ],
          "opens": "09:00",
          "closes": "14:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": [
            "Monday",
            "Tuesday",
            "Wednesday",
            "Thursday"
          ],
          "opens": "16:00",
          "closes": "18:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": [
            "Friday"
          ],
          "opens": "09:00",
          "closes": "14:00"
        }
      ]
    },
    {
      "@type": "ContactPoint",
      "telephone": "(+34) 91-583-94-38",
      "faxNumber": "(+34) 91-583-45-65",
      "contactType": "Librería Índice",
      "email": "indice@ine.es"
    },
    {
      "@type": "ContactPoint",
      "telephone": "(+34) 91-583-94-11",
      "contactType": "Biblioteca",
      "email": "biblioteca@ine.es"
    }
  ],
  "logo": [
    {
      "@type": "ImageObject",
      "@id": "https://www.ine.es/#logo",
      "url": "https://www.ine.es/menus/_b/img/logoINESocial.png",
      "width": 326,
      "height": 125,
      "name": "Logotipo INE (Instituto Nacional de Estadística)"
    }
  ],
  "sameAs": [
    "https://twitter.com/es_ine",
    "https://www.youtube.com/@es_ine",
    "https://www.instagram.com/es_ine_/",
    "https://es.linkedin.com/company/ine-es"
  ]
}
Block 2 : WebSite
9 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "@id": "https://www.ine.es/#WebSite",
  "name": "INE - Instituto Nacional de Estadística",
  "inLanguage": "es",
  "headline": "Instituto Nacional de Estadística",
  "description": "El INE elabora y distribuye estadisticas de Espana. Este servidor contiene: Censos de Poblacion y Viviendas 2001, Informacion general, Productos de difusion, Espana en cifras, Datos coyunturales, Datos municipales, etc.. Q2016.es",
  "url": "https://www.ine.es/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.ine.es/buscar/searchResults.do?L=1&searchString={query}",
    "query": "required",
    "query-input": "required name=query"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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