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https://metoffice.gov.uk

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
81
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: "Syntax error at index 1: invalid char\n\n\t//<![CDATA[\n{\n\"@context\": \"https\n\t.^..............................\n"

JSON parse error: "Syntax error at index 1: invalid char\n\n\t//<![CDATA[\n{\n\"@context\": \"https\n\t.^..............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: "Syntax error at index 1: invalid char\n\n\t//<![CDATA[\n{\n\"@context\": \"https\n\t.^..............................\n"
//<![CDATA[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Met Office",
"alternateName": "The Meteorological Office",
"url": "https://www.metoffice.gov.uk/",
"logo": "https://www.metoffice.gov.uk/webfiles/1764673469274/images/logos/mo-green-white.svg",
"email": "enquiries@metoffice.gov.uk",
"telephone": "+44 330 135 0000",
"address": {
"@type": "PostalAddress",
"streetAddress": "Met Office, FitzRoy Road",
"addressLocality": "Exeter",
"addressCountry": "GB",
"addressRegion": "Devon",
"postalCode": "EX1 3PB"
},
"description": "Met Office weather forecasts for the UK. World leading weather services for the public.",
"foundingDate": "1854-08-01",
"sameAs": [
"https://www.facebook.com/metoffice ",
"https://x.com/metoffice",
"https://www.instagram.com/metoffice/",
"https://www.youtube.com/user/TheMetOffice ",
"https://www.linkedin.com/company/met-office/",
"https://www.tiktok.com/@metoffice"
]
}
//]]>
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

66/100

Site name appears as

Page titleMet Office
og:site_nameMet Office
twitter:site@metoffice
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.metoffice.gov.uk/webfiles/1764673469274/images/icons/social-icons/default_card_315.jpg
URL: https://www.metoffice.gov.uk/webfiles/1764673469274/images/icons/social-icons/default_card_315.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

metoffice.gov.uk

Weather and climate change

Met Office weather forecasts for the UK. World leading weather services for the public.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

METOFFICE.GOV.UK

Weather and climate change

Met Office weather forecasts for the UK. World leading weather services for the public.

Preview quality · Facebook A+ · 100/100
  • og:title — Weather and climate change
  • og:description — Met Office weather forecasts for the UK. World leading weather services for the public.
  • og:image — https://www.metoffice.gov.uk/webfiles/1764673469274/images/icons/social-icons/default_card_315.jpg
  • og:type — website
  • og:url — https://www.metoffice.gov.uk/
  • og:site_name — Met Office

  • og:image is below recommended size (315×315)

    → Upload an image ≥1200×630 for the large preview card

Weather and climate change

metoffice.gov.uk

Preview quality · LinkedIn A+ · 100/100
  • og:title — Weather and climate change
  • og:description — Met Office weather forecasts for the UK. World leading weather services for the public.
  • og:image — https://www.metoffice.gov.uk/webfiles/1764673469274/images/icons/social-icons/default_card_315.jpg

metoffice.gov.uk

Weather and climate change

Met Office weather forecasts for the UK. World leading weather services for the public.

Preview quality · Slack A+ · 100/100
  • og:title — Weather and climate change
  • og:description — Met Office weather forecasts for the UK. World leading weather services for the public.
  • og:image — https://www.metoffice.gov.uk/webfiles/1764673469274/images/icons/social-icons/default_card_315.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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