Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
27/100
Site name appears as
| Page title | Filter Icon | |
| og:site_name | MSN | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
0/15Social share image
14/20og:image set; twitter:image missing
Meta completeness
8/20Organization schema
0/15Contact info discoverable
0/10no contact info discoverable
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- No favicon link tags detected — browsers fall back to the generic globe
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
CLinksAction81 links checked, 76 healthy, 5 brokenREVIEW
Broken Links (6)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://img-s-msn-com.akamaized.net | <link> | Not Found |
| 404 | https://th.bing.com | <link> | Not Found |
| 503 | https://api.msn.com | <link> | Service Unavailable |
| 404 | https://assets.msn.com | <link> | Not Found |
| ERR | https://cookiepedia.co.uk/giving-consent-to-cookie... | <a> | Get "https://cookiepedia.co.uk/giving-co... |
| 403 | https://c.bing.com | <link> | Forbidden |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://sb.scorecardresearch.com | https://sb.scorecardresearch.com | <link> | 0 |
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
72 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
www.msn.com
MSN | Actualités personnalisées, Gros titres, Mises à jour en direct etc
No description
Title will be truncated (75 chars / 70 max)
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from <meta name=description>
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Title will be truncated on Twitter/X (75 chars, max 70)
→ Shorten the title to ≤70 characters
WWW.MSN.COM
MSN | Actualités personnalisées, Gros titres, Mises à jour en direct etc
No description
Title will be truncated (75 chars / 60 max)
Description will be truncated (179 chars / 155 max)
- og:title — MSN | Actualités personnalisées, Gros titres, Mises à jour en direct etc
- og:description — falling back from <meta name=description>
- og:image — https://assets.msn.com/staticsb/statics/latest/homepage/msn-logo.svg
- og:type — website
- og:url — https://www.msn.com/fr-fr
- og:site_name — MSN
Title will be truncated on Facebook (75 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (179 chars, max 155)
→ Tighten og:description to ≤155 characters
MSN | Actualités personnalisées, Gros titres, Mises à jour en direct etc
www.msn.com
Description will be truncated (179 chars / 150 max)
- og:title — MSN | Actualités personnalisées, Gros titres, Mises à jour en direct etc
- og:description — falling back from <meta name=description>
- og:image — https://assets.msn.com/staticsb/statics/latest/homepage/msn-logo.svg
Description will be truncated on LinkedIn (179 chars, max 150)
→ Tighten og:description to ≤150 characters
www.msn.com
MSN | Actualités personnalisées, Gros titres, Mises à jour en direct etc
No description
- og:title — MSN | Actualités personnalisées, Gros titres, Mises à jour en direct etc
- og:description — falling back from <meta name=description>
- og:image — https://assets.msn.com/staticsb/statics/latest/homepage/msn-logo.svg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths