Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FOpen GraphActionNo Open Graph tags found — social sharing previews will be generic.FIX
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.
Without Open Graph tags, social shares show a broken or empty preview card.
Learn more ▾ ▴
When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.
Source: Open Graph Protocol
Preview
salon.com
No title set
No description
- twitter:card — summary_large_image
- twitter:title — falling back from <title>
- twitter:description — Add twitter:description to give the preview body text
- twitter:image — Add twitter:image — preview card without an image looks broken
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
SALON.COM
No title set
No description
- og:title — falling back from <title>
- og:description — Add og:description to give the preview body text
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — https://www.salon.com/?utm_source=website&utm_medium=social&utm_campaign=ogshare&utm_content=og
- og:site_name — Salon.com
No preview image for Facebook
→ Add og:image (recommended 1200×630)
No title set
salon.com
- og:title — falling back from <title>
- og:description — Add og:description to give the preview body text
- og:image — Add og:image — preview card without an image looks broken
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
salon.com
No title set
No description
- og:title — falling back from <title>
- og:description — Add og:description to give the preview body text
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ⚠ | ⚠ | ⚠ | |
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
37/100
Site name appears as
| Page title | News, Politics, Culture, Science & Food | |
| og:site_name | Salon.com | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
0/20Meta completeness
8/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- og:title missing
- og:image missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks187 links checked, 186 healthy, 1 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| ERR | about:blank | <iframe> | Get "about:blank": unsupported protocol ... |
| 403 | https://accounts.google.com/gsi/client | <script> | Forbidden |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AStructured Data1 JSON-LD block(s) found — structured data is well configured.PASS
The "name" property is required for the Organization schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "url" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "logo" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "sameAs" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https:\/\/schema.org",
"@graph": [
{
"@type": "Organization",
"url": "https:\/\/www.salon.com\/",
"sameAs": [
"https:\/\/www.facebook.com\/salon",
"https:\/\/www.instagram.com\/salonofficial",
"https:\/\/x.com\/salon",
"https:\/\/www.instagram.com\/salondotcom\/"
],
"logo": {
"@type": "ImageObject",
"url": "https:\/\/www.salon.com\/app\/themes\/salon\/assets\/img\/salon-logo.svg"
}
},
{
"@type": "Website",
"url": "https:\/\/www.salon.com\/",
"identifier": "https:\/\/www.salon.com",
"alternativeHeadline": "Salon.com | News, Politics, Culture, Science & Food",
"description": "Award-winning news and culture, features breaking news, in-depth reporting and criticism on politics, science, food and entertainment.",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https:\/\/www.salon.com\/search\/{search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": "http:\/\/schema.org\/True",
"valueName": "search_term_string"
}
},
"image": {
"@type": "ImageObject",
"url": "https:\/\/www.salon.com\/app\/themes\/salon\/assets\/img\/salon-logo.svg"
},
"publisher": {
"@type": "Organization",
"name": "Salon.com",
"logo": {
"@type": "ImageObject",
"url": "https:\/\/www.salon.com\/app\/themes\/salon\/assets\/img\/salon-logo.svg"
}
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https:\/\/www.salon.com\/",
"inLanguage": "English",
"name": "salon.com"
}
}
]
}